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All Journal Socius: Social Sciences Research Journal Jurnal Pengabdian Nasional (JPN) Indonesia
Fitriasari, Nur
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Komprehensif Pengembangan SDM Terhadap Kinerja Karyawan di Rumah Sakit: Literature Review Hidayati, Wida; Fitriasari, Nur; Widjaja, Yani Restiani
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12784305

Abstract

Hospitals are business entities that offer intangible services such as health services and rely heavily on Human Resources (HR) for their operations. HR management has a crucial role in driving hospital business. This research aims to understand the importance of HR management in the context of hospital business and the factors that influence it, so that it can improve performance that supports the achievement of organizational goals effectively and efficiently. Increasing company performance can be achieved by maximizing the performance of each individual in the organization. Several factors that have been empirically proven to have a significant effect on employee performance include human resource development, work environment conditions, and organizational commitment. This analysis was carried out through a literature review by reviewing more than 18 relevant journals from Google Scholar, focusing on employee performance theory. The study results show that human resource development, work environment and organizational commitment have a positive impact on employee performance. Therefore, to improve employee performance, organizations or companies must pay full attention to these factors in order to achieve optimal performance.
Pengembangan Strategi Pemasaran 4C sebagai Upaya Meningkatkan Kunjungan Pasien ke Poli OBGYN Rumah Sakit Tingkat IV Samarinda Fitriasari, Nur; Wahyudi, Bayu; Sukajie, Bambang; Widjaja, Yani Restiani
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v6i3.1631

Abstract

This study aims to analyze the implementation of the 4C marketing strategy—Co-creation, Currency, Communal Activation, and Conversation—in increasing patient visits, particularly among pregnant women covered by the BPJS national health insurance program, to the Obgyn Clinic at Level IV Hospital Samarinda through 4D ultrasound services. These services are positioned as a flagship offering, providing vivid fetal imaging experiences at no additional cost, thereby enhancing the hospital's appeal amidst competition in health services. The research employed a descriptive qualitative approach, with data collected through structured interviews involving hospital management, medical personnel, and patients. It was further supported by quantitative data obtained from questionnaires distributed to 40 pregnant patients. The findings indicate that the Co-creation dimension fosters active patient participation through direct communication and engagement in interpreting ultrasound results. The Currency dimension was perceived very positively, as patients felt they received high-value services without extra charges. Communal Activation strategies through health cadres, social media, and maternal support groups were effective in raising awareness and interest in the 4D ultrasound services. Meanwhile, the Conversation dimension, encompassing both face-to-face and digital interactions, played a vital role in building trust and long-term patient loyalty. Based on these findings, the 4C marketing strategy has proven to be relevant and effective when implemented in National Health Insurance-based hospital services, with an increasing trend in average patient visits from 180 patients per month to 220 patients per month (a 22% increase). This study recommends the use of mixed methods in future research to obtain a more complete understanding of how each dimension influences patient visitation behavior.
Co-Authors Bayu Wahyudi Hidayati, Wida Sukajie, Bambang Yani Restiani Widjaja, Yani Restiani