Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Kolaboratif Sains Neraca Manajemen, Akuntansi, dan Ekonomi
Rasyad Fiqry Caturitama
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH VARIASI PRODUK INDOMIE RASA RENDANG DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Muhammad Vito Prasetiyo; Nabila Arisanti; Irma Elvira Rizki; Naurah Azzahra Qurratu’ain; Annisa Safitri; Andira Putri Balkis; Rasyad Fiqry Caturitama; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i11.4705

Abstract

Indomie has low sales in 2024, down around 1.2% from 2023 and the quality of Indomie products still has high MSG content so consumers are worried about using Indomie products. The problem with Indomie product variations is that there is a gap between the various flavor variations, but the rendang flavored Indomie product variations have the lowest sales. This research method uses quantitative methods using SPSS Version 25. The results of this research are that the quality and product variations Indomie rendang flavor has a positive and significant influence on purchasing decisions. Indomie companies should improve the quality of the ingredients used to ensure health for consumers. And the Indomie company should evaluate several flavor variations that consumers are less interested in, such as the rendang flavored Indomie product variations. Because this will help increase sales of Indomie products with other flavor variations Keywords : kualitas, variasi produk, Keputusan pembelian
Model Hubungan Antara Entrepreneurial Orientation dan Market Orientation Terhadap Business Performance pada Usaha Mikro, Kecil, dan Menengah (UMKM) Dimsum di Kota Bekasi: Relationship Model Between Entrepreneurial Orientation and Market Orientation on Business Performance in Micro, Small, and Medium Enterprises (MSMEs) Dimsum in Bekasi City Naurah Azzahra Qurratu'ain; Nabila Arisanti; Syahyono; Rasyad Fiqry Caturitama; Puji Astuti
Jurnal Kolaboratif Sains Vol. 7 No. 12: Desember 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i12.6625

Abstract

Penelitian ini mengkaji hubungan antara Entrepreneurial Orientation (EO) dan Market Orientation (MO), serta dampak kolektif dari keduanya terhadap Kinerja Bisnis pada UMKM Dimsum di Kota Bekasi. Dengan menggunakan sampel sebanyak 100 responden, data diperoleh melalui kuesioner dan dianalisis menggunakan SmartPLS 3, sebuah perangkat lunak untuk pemodelan persamaan struktural. Temuan penelitian menunjukkan bahwa EO dan MO memiliki pengaruh signifikan terhadap kinerja bisnis, dengan kombinasi keduanya memberikan dampak yang lebih besar. Hal ini mengindikasikan bahwa penyelarasan antara strategi kewirausahaan dan permintaan pasar dapat meningkatkan efisiensi operasional secara substansial.
Co-Authors Andira Putri Balkis Annisa Safitri Irma Elvira Rizki Kurniawati Mulyanti Muhammad Vito Prasetiyo Nabila Arisanti Naurah Azzahra Qurratu'ain Naurah Azzahra Qurratu’ain Puji Astuti Syahyono