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All Journal Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Moneter : Jurnal Ekonomi dan Keuangan
Anggita Mujayanah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh E-Commerce terhadap Minat Belanja Mahasiswa FEBI Ainun Nufus; Anggita Mujayanah; Athfiatul Asfiyah; Wahyu Hidayat; Hadi Peristiwo; Fitri Fitri
Moneter : Jurnal Ekonomi dan Keuangan Vol. 2 No. 3 (2024): Juli : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v2i3.761

Abstract

The rapid growth of e-commerce has significantly transformed consumer behavior, particularly among university students. This study examines how e-commerce platforms affect the interest and shopping preferences of students of the Faculty of Economics and Islamic Business, UIN Sultan Maulana Hasanuddin Banten. By analyzing data from surveys conducted among students, the research identifies key factors that drive their engagement with online shopping. These factors include convenience, variety of products, competitive pricing, and the ease of comparing different products. The study also highlights the role of technological advancements, such as mobile applications and secure payment gateways, in enhancing the online shopping experience. Furthermore, it explores the psychological aspects, such as the excitement of online deals and the influence of social media advertising, on students' shopping habits. The findings suggest that e-commerce has not only increased the frequency of students' purchases but also diversified their buying patterns. However, the study also addresses potential challenges, such as the risk of overspending and the impact of impulsive buying. Overall, the research provides valuable insights into the evolving landscape of consumer behavior in the digital age, emphasizing the importance of e-commerce in shaping the shopping interests of the younger generation.
Dampak Inflasi terhadap Kesenjangan Pendapatan dan Daya Beli Masyarakat di Indonesia Anggita Mujayanah; Desty Anggraini; Pinkan Dwi Ananda; Rasidah Novita Sari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 4 (2024): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i4.1444

Abstract

Inflation has an impact on income inequality and purchasing power in Indonesia. In recent years, Indonesians have increasingly felt significant economic pressure due to the continuous increase in the prices of goods and services. This research aims to explore the underlying causes of inflation, control efforts, and its impact on people's purchasing power to comprehensively understand Indonesia's inflation dynamics. The method used in this research is a library research approach. Inflation not only affects the value of the currency, but also changes people's spending patterns and purchasing priorities. To overcome this problem, the government implements policies that support the improvement of people's purchasing power and income distribution. This research provides important insights into the interaction between inflation and people's economic conditions, as well as steps that can be taken to create a more stable economic environment.
Co-Authors Ainun Nufus Athfiatul Asfiyah Desty Anggraini Fitri Fitri Hadi Peristiwo Pinkan Dwi Ananda Rasidah Novita Sari Wahyu Hidayat