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All Journal International Journal of Natural Science and Engineering Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Rohman , Fatchur
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Decision Sciences, Operations Research & Management Engineering Environmental Science Social Sciences

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Pengaruh Negara Asal, Persepsi Kualitas, Persepsi Nilai, dan Citra Merek Terhadap Brand Smartphone Vivo Maulana, Muhammad Shindid; Rohman , Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.17

Abstract

The goal of this research is to identify the effects of country of origin, perceived quality, perceived value, and brand image on customer’s intention to purchase Vivo smartphones. The effect to be studied is the direct effect of country of origin, perceived quality, perceived value, and brand image on purchase intention. This study is categorized as explanatory research since it tries to explain the causal relationship between variables through hypothesis testing. Using purposive sampling technique, 101 prospective smartphone buyers in Malang city were selected as the respondents. Here research instrument test and classical assumption test were incorporated. This study finds that country of origin does not motivate consumers to purchase, that perceived quality and perceived value encourage their purchase intention, and that brand image does not make them buy Vivo smartphones.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Negara Asal, Persepsi Kualitas, Persepsi Nilai, dan Citra Merek terhadap Niat Beli pada brand smartphone Vivo. Pengaruh yang ingin diketahui adalah pengaruh langsung Negara Asal, Persepsi Kualitas, Persepsi Nilai, dan Citra Merek terhadap Niat Beli. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 101 responden. Pengambilan sampel menggunakan purposive sampling dengan karakteristik merupakan calon pembeli smartphone di Kota Malang. Alat uji yang digunakan adalah uji instrumen penelitian dan uji asumsi klasik. Dari hasil pengujian ini dapat disimpulkan bahwa Negara Asal tidak dapat mendorong konsumen untuk membeli. Persepsi Kualitas dan Persepsi Nilai dapat mendorong konsumen untuk membeli. Sedangkan Citra Merek tidak dapat mendorong konsumen untuk membeli brand smartphone Vivo.
Pengaruh Electronic Word of Mouth, Brand Trust Dan Brand Image Terhadap Minat Beli Ivana, Sahda Alifiadewani; Rohman , Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.3.15

Abstract

The objective of this research is to identify the effects of electronic word of mouth (e-wom), brand image, and brand trust on the purchase intentions of Avoskin consumers in Malang City. This quantitative explanatory research aims to identify the relationships between the studied variables. Using purposive sampling technique, 100 people living in Malang City who have searched and know about the products of Avoskin were selected as the respondents. The data was analyzed using multiple linear regression in SPSS ver. 26. This study finds that the three independent variables, i.e. electronic word of mouth (e-wom), brand image, and brand trust have positive and significant effects on the purchase intention.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth (e-wom), Brand Image, Brand Trust terhadap Minat Beli konsumen Avoskin di Kota Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian explanatory research, yaitu penelitian yang bertujuan untuk mengetahui hubungan antar variabel yang diteliti. Penelitian ini menggunakan sampel sebanyak 100 responden. Pengambilan sampel menggunakan purposive sampling. Sampel terdiri dari responden yang berdomisili di Kota Malang yang pernah mencari dan mengetahui produk Avoskin. Analisis data menggunakan Analisis Regresi Linier Berganda dengan menggunakan SPSS ver. 26. Hasil dari penelitian ini menunjukkan bahwa dari ketiga variabel yaitu Electronic Word of Mouth (e-wom), Brand Image, dan Brand Trust, ketiganya memiliki pengaruh positif signifikan terhadap minat beli.  
Pengaruh Brand Image, Brand Awareness dan Brand Ambassador Terhadap Customer Loyalty Viranti, Afifa Nur Aulia; Rohman , Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.02

Abstract

This quantitative explanatory research was conducted to identify the influence of brand image, brand awareness, and brand ambassador on the loyalty of Scarlett Whitening’s consumers in Malang City. The impacts to be studied are both the direct and indirect effects of the independent variables on the dependent variable. From the population of Scarlett Whitening’s consumers in Malang City, 150 people were selected as the respondents through non-probability sampling method and purposive sampling technique. The results of the analysis performed in IBM SPSS 26.0 demonstrate that brand image is able to create a positive relational contribution to increase customer loyalty, that brand awareness is able to provide positive contributions to enhance customer loyalty, and that brand ambassador has positive contributions to boost customer loyalty.   Abstrak Penelitian ini dilakukan dengan tujuan untuk berfokus pada mengetahui pengaruh brand image, brand awareness, dan brand ambassador terhadap customer loyalty pada Konsumen Scarlett Whitening di Kota Malang. Pengaruh yang dimaksudkan pada penelitian ini adalah pengaruh yang terjadi baik secara langsung maupun secara tidak langsung antara variabel independen terhadap variabel dependen. Jenis penelitian ini adalah penelitian eksplanatori menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive kepada 150 responden yang berasal dari populasi konsumen Scarlett Whitening di Kota Malang. Analisis data yang digunakan adalah IBM SPSS 26.0. Hasil penelitian yang dilakukan menggunakan beberapa rangkaian pengujian menunjukkan hasil bahwa brand image mampu membangun kontribusi hubungan yang positif untuk meningkatkan customer loyalty, brand awareness mampu memberikan kontribusi secara positif untuk meningkatkan customer loyalty, dan brand ambassador memiliki kontribusi yang positif untuk mendorong peningkatan customer loyalty.
Analisis Perumusan Strategi Bisnis pada UMKM Qudsi, Imam Al; Rohman , Fatchur
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.1.16

Abstract

Business competition in food and beverage is increasing, and it requires an entrepreneurs to think creatively, innovatively, and adaptively in order to make their business one step ahead against the competitors. The capability of a company to excel others determines its success and sustainability. In order to survive the fierce competition, Roti Bakar Keraton, an MSME engaged in food and beverage, requires a good strategic management to develop its business. In fact, this toast-making business is still facing problems regarding sales stability, allegedly due to poor planning and strategic management. Therefore, the objective of this research is to identify the business’ internal and external factors, conducting analysis by incorporating strategic formulation, and to produce appropriate strategy that can help the business’ development. This qualitative descriptive research uses primary and secondary data, including those derived from interviews. The analysis tools are IFE Matrix, EFE Matrix, SWOT, and QSPM Matrix. The results of the QSPM matrix suggest that the business needs to focus on market penetration, with this recommendation, it is expected that the business can survive through sustainable development.   Abstrak Persaingan bisnis di bidang Food and Beverage menjadi semakin ketat. Persaingan dalam dunia bisnis mengharuskan seorang wirausaha untuk terus berpikir kreatif, inovatif dan adaptif serta menjadi lebih unggul dibanding kompetitor lainnya. Kemampuan perusahaan untuk unggul melawan kompetitor akan menentukan keberhasilan serta keberlanjutan perusahaan tersebut. Untuk bertahan dalam ketatnya persaingan bisnis, Roti Bakar Keraton bisnis yang bergerak dalam bidang bahan Food and Beverage memerlukan manajemen strategi yang baik dalam pengembangan bisnisnya. Roti Bakar Keraton memiliki permasalahan dalam hal tidak stabilnya penjualan. Permasalahan tersebut disebabkan oleh minimnya perencanaan dan manajemen strategi pada Roti Bakar Keraton. Kondisi tersebut melatarbelakangi dilakukannya penelitian ini, dengan tujuan mengidentifikasi faktor-faktor internal dan eksternal di Roti Bakar Keraton, melakukan analisis menggunakan formulasi strategi hingga menghasilkan keputusan strategi yang tepat guna pengembangan usaha Roti Bakar Keraton. Jenis penelitian dalam penelitian ini menggunakan jenis metode kualitatif deskriptif. Sumber data yang digunakan berupa data primer dari sekunder, serta data hasil wawancara. Alat analisis yang digunakan yaitu IFE Matrix, EFE Matrix, SWOT, dan QSPM Matrix. Hasil penelitian menunjukkan bahwa QSPM Matrix menghasilkan alternatif strategi pengembangan bisnis yaitu penetrasi pasar. Melalui rekomendasi strategi bisnis yang ada, diharapkan mampu bertahan dan mengembangkan bisnisnya secara berkelanjutan.
PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASI, DAN STRES KERJA TERHADAP MINAT KARYAWAN UNTUK MENINGGALKAN TEMPAT KERJA Firmansyah, Bima Wadafi; Rohman , Fatchur
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.2.07

Abstract

This research aims to analyze job satisfaction, organizational commitment, and job stress as variables influencing employees' intention to leave the organization at Warung Cak Muk Restaurant in Mojokerto. This study is a quantitative research that draws conclusions based on statistically testing hypotheses. The research method employed is a survey method using a questionnaire as a tool to collect data from respondents. A sample of 60 respondents was taken using non-probability sampling techniques. The research instrument was tested for validity and reliability. Data analysis and hypothesis testing in this study involved multiple regression analysis using SPSS 25.0 data processing software. The results of the tests indicate a negative and significant impact of job satisfaction and organizational commitment on employees' intention to leave the organization. Meanwhile, job stress positively and significantly influences employees' intention to leave the organization. With these findings, it is expected that Warung Cak Muk Restaurant can develop strategies and plans to address the high level of employees' intention to leave the organization, thereby saving on significant operational costs.
Pengaruh Kredibilitas Influencer Terhadap E-Review Dan Minat Beli Produk Tabriza, Tasya; Rohman , Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.10

Abstract

This research aims to focus on finding out the effect or influence given by influencer credibility on purchase intention through e-review as an intervening variable on Somethinc products. The research method used is explanatory with a quantitative approach. The research sample consisted of 100 respondents who are TikTok users in the Jabodetabek area and have knowledge about Somethinc products from TikTok. The data analysis was carried out using Structural Equation Modeling - Partial Least Squares (SEM-PLS) technique with the help of SmartPLS software. The results of the study concluded that influencer credibility has a significant effect on e-review and e-review has a significant effect on purchase intention in Somethinc products. This finding indicates that when TikTok users feel that the influencers they follow have high credibility in recommending Somethinc products, their purchase intention also increases, partly through the e-review process.   Abstrak Penelitian ini dilakukan dengan fokus mencari tahu peran atau pengaruh yang diberikan kredibilitas influencer terhadap e-review dan minat beli pada produk Somethinc. Metode penelitian yang digunakan adalah eksplanatori dengan pendekatan kuantitatif. Sampel penelitian terdiri dari 100 responden yang merupakan pengguna TikTok di wilayah Jabodetabek dan memiliki pengetahuan tentang produk Somethinc dari Tiktok. Analisis data dilakukan menggunakan teknik Structural Equation Modeling - Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS. Hasil dari penelitian disimpulkan bahwa kredibilitas influencer memiliki pengaruh signifikan terhadap e-review dan e-review berpengaruh signifikan terhadap minat beli pada produk Somethinc. Temuan ini mengindikasikan bahwa ketika pengguna TikTok merasa bahwa influencer yang mereka ikuti memiliki kredibilitas yang tinggi dalam merekomendasikan produk Somethinc, minat beli mereka juga meningkat, sebagian melalui proses e-review.
Culturo-Techno-Contextual Pedagogy for Biological Diversity: Implementing the Flipped Classroom Tri Kaya Parisudha Model to Foster Gender-Inclusive Critical Thinking Indrawan, I Putu Oktap; Mahanal, Susriyati; Rohman , Fatchur; Gofur , Abdul
International Journal of Natural Science and Engineering Vol. 9 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijnse.v9i1.101730

Abstract

This study aims to explore the effectiveness of flipped classroom innovations through the implementation of a culturo-techno-contextual approach, specifically focusing on enhancing critical thinking skills among biology students while considering gender differences. Critical thinking is recognised as a vital competency for 21st-century learners to analyse, evaluate, and synthesise information for informed decision-making. The research methodology employed in this study is a Concurrent Embedded Design. The quantitative aspect involves a quasi-experimental design, wherein a sample of 295 secondary school biology students is divided into an experimental group, which engages with the culturo-techno-contextual flipped classroom model, two positive control groups, and one negative control group. The qualitative component encompasses the results of observations, the completion of worksheets, and reflective learning experiences from both students and teachers. Quantitative data were analysed using two-way ANCOVA, while qualitative data were analysed descriptively. The results showed that the experimental group significantly outperformed the control group in critical thinking assessment. Furthermore, gender analysis showed that both male and female students benefited from the cultural-techno-contextual approach, with female students showing higher improvements in critical thinking skills compared to male students. This study contributes to the existing literature by demonstrating the efficacy of a culturo-techno-contextual flipped classroom model in enhancing critical thinking skills, while also addressing the importance of gender considerations in educational outcomes. The findings underscore the potential of innovative pedagogical strategies to create inclusive learning environments that foster critical thinking across diverse student populations.
Co-Authors Firmansyah, Bima Wadafi Gofur , Abdul I Putu Oktap Indrawan Ivana, Sahda Alifiadewani Maulana, Muhammad Shindid Qudsi, Imam Al Susriyati Mahanal Tabriza, Tasya Viranti, Afifa Nur Aulia