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The Effect Of Economic Learning Outcomes And Economic Expectations On The Economic Independence Of Generation Z Individuals Through Moderation Of Financial Intelligence : Study On Economic Education Students At Makassar State University Sachrir, Muh Irshan; Wahjoedi, Wahjoedi; Mukhlis, Imam
International Education Trend Issues Vol. 1 No. 2 (2023): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ieti.v1i3.332

Abstract

Technological advances and the rapid flow of information through the internet have affected the lives of generation Z, one of which is the change in consumptive attitudes that are increasing. However, some of Generation Z still have a very low awareness of digital literacy. The results of economic learning are seen to be able to determine the economic expectations of generation Z and be able to foster financial intelligence in economic independence. This study aims to investigate the effect of economic learning outcomes and economic expectations on Economic Independence in generation Z, with financial intelligence as a moderating factor. This type of research is quantitative research with a descriptive approach and uses a questionnaire as a data source. The sampling method used was Proportionate Stratified Random Sampling, and the number of samples obtained was 77 students at Makassar State University. The data analysis used in this study is the PLS method through SmartPLS software and inferential statistical analysis using the warpPLS version 4.0 program. The results showed that economic expectations and financial intelligence have a positive and significant influence on Economic Independence, while economic learning outcomes do not have a significant effect. The findings provide important insights into the factors that influence generation Z's economic independence and the implications for the development of economic literacy
Strategi Pemasaran Digital Berbasis Media Sosial Untuk Penguatan Kapasitas SDM Usaha Mikro di Kampung Bukit Makmur, Kalimantan Timur Sachrir, Muh Irshan; Mustari, Ulul Azmi
Nusantara Innovation Journal Vol. 3 No. 2 (2025): June
Publisher : Badan Pengembangan Sumber Daya Manusia Provinsi Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70260/nij.v3i2.68

Abstract

The advancement of digital technology has changed various sectors of life, including how micro-entrepreneurs market their products and services. This study explores how micro-entrepreneurs in Kampung Bukit Makmur, East Kalimantan, utilize social media as a promotional tool in the digital era. This study uses a qualitative approach with a descriptive analysis method. Data were collected through interviews with micro-entrepreneurs and reinforced with references to related literature. The study results show that social media, especially WhatsApp, is the primary medium for promotion through the Status feature and community groups. Social media effectively expands market reach, reduces promotion costs, and facilitates direct interaction with consumers. However, micro-entrepreneurs still face challenges in the form of limited digital literacy, unequal internet access, and minimal skills in creating creative content. These findings provide important insights into the opportunities and obstacles micro-entrepreneurs face when using social media in rural areas. The implication is that a more targeted and contextual digital literacy mentoring and training program is needed to help them optimally adapt to the dynamics of the digital market.