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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Business and Accounting Education Journal Jurnal Dharma Indonesia
Fatima, Nurul
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Economics, Econometrics & Finance Other

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PENGARUH ENDORSMENT DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI SILA Fatima, Nurul; Ernawati, Sri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): Oktober : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v3i3.520

Abstract

The formulation of the problem in this study is whether endorserment and equity affectthe purchasing decision of the oppo to sila. The purpose of this study is to determine the effect of endorserment and equity effect on the purchasing decision of oppo to sila smartphone. The hypothesis in this study is that endorserments and equity affect have a positve effect on consumer purchasing decisio on the oppo smartphone, the population is unknown. The sample is 100 people the data source comes from primary and secondary data. The results showed that the cofficient of determination R Square is 344. Simultaneous testing obtained Fcount (24.344) greater than Ftable (3,09) or (24.344 > 3.09) meaning that brand image and promotion together have a positive effect on consumer purchasing decisions. endorsments variable has a positive and significant effect on purchasing decisions consumers where the t-count value is 3.313 > the t-table value is 1.984. Partially the promotion variable has the most dominant influence on consumer purchasing decisions, where the t-count value is 3.313> t table 1.984
Potensi Ekonomi Tanaman Hias Penyerap Karbon Berkemasan Kokedama di Kota Semarang Fatima, Nurul; Haris, Amnan
Business and Accounting Education Journal Vol. 5 No. 3 (2024): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v5i3.14151

Abstract

This research aim to examine the economic potential of the ornamental kokedama plant as a carbon sink in the context of environmental management and green economic development. Kokedama, a traditional Japanese technique of growing plants using coconut fiber, has attracted interest as a decorative element and an effective carbon sink. This research uses a qualitative descriptive method with a case study approach on kokedama business actors in Semarang City. Data was collected through interviews, observation and BEP analysis. The research results show that kokedama has significant economic potential, especially in environmentally conscious urban markets. The break-even value (BEP value) of ornamental kokedama plants is achieved at a value of IDR 6,646,710. The amount of production that must be sold to break even is 232 pcs. This research concludes that the development of ornamental kokedama plants as carbon sinks not only offers economic benefits for business actors, but also makes a positive contribution to climate change mitigation efforts.
Pelatihan Pembuatan Kokedama untuk Meningkatkan Kapasitas Produksi Ibu-Ibu PKK Kelurahan Jatisari Mijen Kota Semarang Haris, Amnan; Fatima, Nurul; Restu Sabrina, Tirta; Romadoni, Romadoni; Azzahra, Adelia; Hayu Mukarrohmah, Indah; Faizah, Nur
Jurnal Dharma Indonesia Vol. 3 No. 1 (2025): Jurnal Dharma Indonesia
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdi.v3i1.11317

Abstract

Kokedama is the art of packing plants in earthen balls covered with coconut fiber. Kokedama is becoming increasingly popular as an attractive and environmentally friendly plant decoration alternative. This training was held to provide new skills that can improve the family economy through the production and sale of kokedama. The training method includes theory and direct practice and is divided into several sessions. The first session introduces kokedama, the materials and tools needed, and the basic techniques for making them. The second session includes the practice of making kokedama and plant care tips. Participants are also given knowledge about offline and online product marketing strategies to expand market reach. The results of this activity show an increase in PKK women's understanding and skills in making kokedama. Apart from that, this training increased their interest and enthusiasm to develop a kokedama-based home business. With this training, it is hoped that PKK mothers in Jatisari Village can utilize these new skills to improve their family's economic welfare and positively contribute to the surrounding environment. Abstrak Kokedama adalah sebuah seni mengemas tanaman dalam bola tanah yang dilapisi serabut kelapa. Kokedama menjadi semakin populer sebagai alternatif dekorasi tanaman yang menarik dan ramah lingkungan. Pelatihan ini bertujuan untuk memberikan keterampilan baru yang dapat meningkatkan ekonomi keluarga melalui produksi dan penjualan kokedama. Metode pelatihan meliputi teori dan praktik langsung yang dibagi dalam beberapa sesi. Sesi pertama adalah pengenalan kokedama, bahan dan alat yang diperlukan, serta teknik dasar pembuatannya. Sesi kedua mencakup praktik pembuatan kokedama dan tips perawatan tanaman. Selain itu, peserta juga diberikan pengetahuan tentang strategi pemasaran produk secara offline dan online untuk memperluas jangkauan pasar. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman dan keterampilan ibu-ibu PKK dalam pembuatan kokedama. Selain itu, pelatihan ini berhasil meningkatkan minat dan semangat mereka untuk mengembangkan usaha rumahan berbasis kokedama. Dengan adanya pelatihan ini, diharapkan ibu-ibu PKK di Kelurahan Jatisari dapat memanfaatkan keterampilan baru ini untuk meningkatkan kesejahteraan ekonomi keluarga serta memberikan kontribusi positif bagi lingkungan sekitar.
Co-Authors Azzahra, Adelia Haris, Amnan Hayu Mukarrohmah, Indah Nur Faizah Restu Sabrina, Tirta Romadoni, Romadoni Sri Ernawati