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All Journal Jurnal GeoEkonomi I-Con Media
Akhmadiansyah, Akhmadiansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS PERBANDINGAN DIFERENSIASI PRODUK DAN CITRA MEREK PADA SEPEDA MOTOR HONDA PCX DAN YAMAHA NMAX DI KEMBANG JANGGUT Wijaya, Onky; Hendra; Akhmadiansyah, Akhmadiansyah
I-Con Media مجلد 7 عدد 1 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM7182

Abstract

Nowadays, the technological development at business have led to the emergence of products with various new brands. This increases the level of competition between similar businesses, so that consumers are faced with many forms of choice of product types, and consumers are free to determine the product of their choice. This situation forces consumers to be more picky in choosing products, so companies need to think about the best marketing strategy so that consumers can be satisfied with the products and services provided. And one of the competitions is in the motorcycle segment. This study aims to analyze how the differences in product differentiation and brand image on Honda PCX and Yamaha Nmax motorcycles. This research is quantitative research and the collection technique is purposive sampling using each respondent as many as 100 respondents using Honda PCX and Yamaha PCX the research instrument is a questionnaire that is analyzed using the Mann Whitney different test. Based on the research results obtained, it is known that there are no significant differences in product and brand image between Honda PCX and Yamaha PCX motorcycles on Kembang Janggut.
PENGARUH LITERASI KEUANGAN DAN PERILAKU KONSUMTIF MELALUI PENGELOLAAN KEUANGAN TERHADAP KEPUTUSAN INVESTASI PADA GENERASI MILENIAL DI KOTA TENGGARONG Indra Prasetia, Dwi; Kardinar Wijayanti, Silvana; Akhmadiansyah, Akhmadiansyah
Jurnal GeoEkonomi Vol. 16 No. 1 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v16i1.574

Abstract

Indonesia is a country with a large population. Experts predict that Indonesia will experience a significant demographic bonus in the coming decades. This is expected to support the achievement of Indonesia's golden era until 2045. The millennial generation is the second largest population group in Indonesia. With the large population of the millennial generation who have entered productive age, they are the main drivers of the country's economic growth. This study was designed to provide an understanding of the influence of financial literacy and consumptive behavior of the millennial generation in Tenggarong City through financial management on their decisions to invest. This study uses an associative quantitative method. This research process obtained 100 people as respondents. Data collection was carried out by distributing questionnaires, which would then be analyzed using an analysis tool in the form of the PLS-SEM statistical technique. The results of this study indicate that investment decisions are significantly influenced by financial literacy and consumptive behavior. Financial management can also be a significant mediator between financial literacy and consumptive behavior on investment decisions. A significant correlation is also found in the relationship between financial literacy and consumptive behavior. Thus, financial literacy and good financial management can help the millennial generation reduce excessive consumer behavior and improve the quality of their investment decisions.
Co-Authors Indra Prasetia, Dwi Kardinar Wijayanti, Silvana Nurwijayanti Wijaya, Onky