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M. Zairin
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Economics, Econometrics & Finance Other

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PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIM MEREK HEAVEN LIGHTS DI KOTA BOGOR Mujito; Anisa Apriyanti; Tika Kartika Asri; M. Zairin; Novita Anggraeni
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.396

Abstract

This research aims to determine the effect of product quality, price, promotion, and brand image on purchasing decisions for Heaven Lights brand Muslim clothing in Bogor City. The result show that : 1) The product quality variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 3.802 ≥ t table (1.660) and a significance value of 0.000 ≤ 0.1. (2) The price variable has no effect on the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 1.067 ≤ t table (1.66) and a significance value of 0.289 ≥ 0.1. (3) The promotion variable has no effect on the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 1.558 ≤ t table (1.66) and a significance value of 0.122 ≥ 0.1. (4) The brand image variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 5.095 ≥ t table (1.66) and a significance value of 0.000 ≤ 0.1. (5) The variables of product quality, price, promotion, and brand image jointly influence the purchasing decision of Heaven Lights Muslim clothing in the city of Bogor with an Fhitung value of 94.561 ≥ Ftabel (2.00) and a significance value of 0.000 ≤ 0.1.
ANALISIS KUALITAS PELAYANAN PUBLIK TERHADAP MASYARAKAT DI DESA KLAPANUNGGAL KECAMATAN KLAPANUNGGAL KABUPATEN BOGOR M. Zairin; Surya Purnama Adi; Zeze Zakaria Hamzah; Muhlis
Economicus Vol. 18 No. 2 (2024): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i2.414

Abstract

This study aims to determine the quality of public services on community satisfaction in Klapanunggal Village, Klapanunggal District, Bogor Regency. This research uses quantitative methods with a descriptive approach, and by providing a systematic and accurate description of the perceptions, the community about the quality of public services provided by Klapanunggal Village, Klapanunggal District, Bogor Regency. The results of the analysis with the Service Quality (SQ) method show that there is a gap in all elements of public services, which means that the community is not satisfied with the quality of public services provided by Klapanunggal Village. While the level of community satisfaction calculated using the Customer Satisfaction Index (CSI) method shows a result of 76.2%, meaning that it is included in the category of people feeling quite satisfied with the quality of public services in Klapanunggal Village, but not yet very satisfied. Furthermore, based on the results of the analysis with the Cartesian diagram of the Importance Performance Analysis (IPA) method, it is known that the service indicators included in the top priority (Quadrant A) to be improved in order to increase community satisfaction in the future are indicators P6 (competence / ability of officers), P8 (handling complaints) and P9 (quality of facilities and infrastructure).
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIM MEREK HEAVEN LIGHTS DI KOTA BOGOR Mujito Mujito; Tika Kartika Asri; M. Zairin; Novita Anggraeni; Anisa Apriyanti
Economicus : Jurnal Ekonomi dan Manajemen Vol. 14 No. 2 (2024): Juni : Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i2.17

Abstract

This research aims to determine the effect of product quality, price, promotion, and brand image on purchasing decisions for Heaven Lights brand Muslim clothing in Bogor City. The result show that : 1) The product quality variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 3.802 ≥ t table (1.660) and a significance value of 0.000 ≤ 0.1. (2) The price variable has no effect on the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 1.067 ≤ t table (1.66) and a significance value of 0.289 ≥ 0.1. (3) The promotion variable has no effect on the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 1.558 ≤ t table (1.66) and a significance value of 0.122 ≥ 0.1. (4) The brand image variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 5.095 ≥ t table (1.66) and a significance value of 0.000 ≤ 0.1. (5) The variables of product quality, price, promotion, and brand image jointly influence the purchasing decision of Heaven Lights Muslim clothing in the city of Bogor with an Fhitung value of 94.561 ≥ Ftabel (2.00) and a significance value of 0.000 ≤ 0.1.
ANALISIS KUALITAS PELAYANAN PUBLIK TERHADAP MASYARAKAT DI DESA KLAPANUNGGAL KECAMATAN KLAPANUNGGAL KABUPATEN BOGOR M. Zairin; Zeze Zakaria Hamzah; Muhlis Muhlis; Surya Purnama Adi
Economicus : Jurnal Ekonomi dan Manajemen Vol. 15 No. 1 (2024): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v15i1.35

Abstract

This study aims to determine the quality of public services on community satisfaction in Klapanunggal Village, Klapanunggal District, Bogor Regency. This research uses quantitative methods with a descriptive approach, and by providing a systematic and accurate description of the perceptions, the community about the quality of public services provided by Klapanunggal Village, Klapanunggal District, Bogor Regency. The results of the analysis with the Service Quality (SQ) method show that there is a gap in all elements of public services, which means that the community is not satisfied with the quality of public services provided by Klapanunggal Village. While the level of community satisfaction calculated using the Customer Satisfaction Index (CSI) method shows a result of 76.2%, meaning that it is included in the category of people feeling quite satisfied with the quality of public services in Klapanunggal Village, but not yet very satisfied. Furthermore, based on the results of the analysis with the Cartesian diagram of the Importance Performance Analysis (IPA) method, it is known that the service indicators included in the top priority (Quadrant A) to be improved in order to increase community satisfaction in the future are indicators P6 (competence/ability of officers), P8 (handling complaints) and P9 (quality of facilities and infrastructure).
Co-Authors Anisa Apriyanti Muhlis Muhlis Muhlis Mujito Mujito Mujito Novita Anggraeni Surya Purnama Adi Tika Kartika Asri Zeze Zakaria Hamzah