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Pelatihan dan Pendampingan Digital Marketing Melalui Platform Marketplace dan Sosial Media Bagi UMKM Kerajinan Di Desa Ridan Permai Kecamatan Bangkinang Kota Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Nurbit Nurbit; Harmi Yelmi
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 1 No. 6 (2023): Desember : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v1i6.370

Abstract

Problems that often occur in urban areas are business competition and lack of attractive marketing by MSMEs. In urban areas, there are many MSMEs but only a few are able to take advantage of digital marketing. In fact, digital marketing activities such as creating logos, product photos and promotions in the marketplace can have a positive impact on society. Apart from that, urban communities also often face the problem of a lack of creative ideas in product marketing. Digital Marketing is a solution for MSMEs to carry out digital marketing, even though they are hampered by the use of editing applications and social media. This limitation does not make MSMEs players give up on sales. They can do marketing via WhatsApp status which is easy to implement and facilitates communication. Digital Marketing is a way of marketing products on social media by utilizing various applications available on the internet, providing knowledge to reach a wide target market, and enabling MSMEs to develop through digital or social media.
Pengenalan & Pelatihan Kewirausahaan dengan Membuat Buket Snack untuk Anak Usia Remaja di Panti Asuhan Kasih Ibu Bangkinang Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Harmi Yelmi; Andri Nofiar. Am; Antoni Pribadi; Nurbit Nurbit
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i1.144

Abstract

Giving gifts or souvenirs among young people with flower bouquets has become common place, unfortunately the flower bouquets we give often wither and become trash. One alternative substitute for souvenirs or flower bouquet gifts is a snack bouquet. Giving a snack bouquet not only cheap and affordable, it also provides more benefits because we can eat the snacks. The Trend of giving souvenirs or gifts in the form of a bouquet of snacks can be a form of business for young people, especially for the teenagers of the Kasih Ibu Bangkinang Orphanage. After this activity, it is hoped that teenagers can develop an entrepreneurial spirit and will grow into creative individuals. The problem of teenagers at Kasih Ibu Orphanage is that they do not have insight into entrepreneurship and there is a lack of activities that build their creativity and skills. Therefore, training is needed to increase understanding of education about entrepreneurship and a spirit of creativity that is trained at an early age, which is the main capital for their productivity and independence when they grow up. For sustainability programs, because children's entrepreneurship cannot be carried out alone, guidance and support from adults, assistants in orphanages and teachers are needed. Providing opportunities for teenagers to learn to do business (entrepreneurship) from a young age is not oriented towards making money, but rather to train independence, by relying on their creativity.
Analisis Kebijakan Publik Pengelolaan Resiko Kebanjiran Di Kabupaten Kampar Nurbit Nurbit; Aldri Frinaldi; Dasman Lanin; Rembrandt Rembrandt
Jurnal Sains dan Ilmu Terapan Vol. 7 No. 2 (2024): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v7i2.826

Abstract

Kampar Regency frequently experiences flooding due to high rainfall and suboptimal spatial planning, significantly impacting the economy and community welfare. Flood risk management requires integrated and evidence-based public policies to enhance mitigation effectiveness. This study employs the Systematic Literature Review (SLR) method to analyze relevant literature, including journal articles, policy documents, and institutional reports. Literature selection was conducted systematically using inclusion and exclusion criteria, and the findings were analyzed thematically.The results indicate that flood risk management in Kampar faces challenges such as a lack of inter-agency integration, limited resources, and low community participation. Technology-based policies, such as early warning systems, are deemed promising but have not been fully implemented.
Pemberdayaan Perempuan Melalui Pelatihan Keterampilan Membuat Hantaran dan Seserahan Pernikahan Di RT II RW V Desa Ridan Permai Bangkinang Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Nurbit Nurbit; Harmi Yelmi
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 2 No. 1 (2024): Juni : ABDIMAS TERAPAN
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v2i1.716

Abstract

This initiative takes place in RT II RW V of Ridan Permai Village. Typically, homemakers with idle hours between caring for their families have inspired us to create a program focused on Training in Crafting Wedding Gifts and Dowries. This initiative serves as a potential side hustle for these housewifes, allowing them to use their newfound skills to generate additional income. The primary goal is to empower housewifes to explore independent service ventures, equip them with skills, and boost their individual and collective earnings. The implementation methods include lectures/discussions, skills training/workshops, and mentoring.
Pelatihan Pemanfaatan Limbah Plastik Menjadi Produk Kerajinan Tangan Bernilai Ekonomis di Tim PKK RT 001 RW 008 Dusun Pulau Sialang Kampar Rahmad Akbar; Dzulhijjah Yetti; Nurbit Nurbit; Harmi Yelm; Indra Habibi; Andri Nofiar Am; Nurkholis Nurkholis; Tri Kurniaty; Santri Utami Ms
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 2 No. 2 (2024): Desember: ABDIMAS TERAPAN
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v2i2.842

Abstract

This training activity on the use of plastic waste into economically valuable handicraft products is a community service program which aims to provide solutions to the problem of managing plastic waste in the community. The main problem faced is the low level of utilization of plastic waste which has the potential to pollute the environment. This training was carried out with the aim that members of the PKK Team RT 001 RW 008 Dusun Pulau Sialang, Kampar, could understand and practice processing plastic waste into handicraft products such as bags, flower vases and home decorations. These products not only have aesthetic value but also economic value, so they can increase people's productivity and financial independence. In addition, this activity is expected to contribute to reducing the volume of plastic waste that ends up in final disposal sites (TPA). Through this training, participants also gain additional knowledge and skills in managing plastic waste, especially used packaging waste such as plastic bags, drink bottles and detergent packaging, into creative and innovative products. Thus, this activity is able to have a positive impact both economically and environmentally for the people of Sialang Island Hamlet.
Pemanfaatan Aplikasi Desain Canva Sebagai Media Peningkatan Promosi Produk untuk UMKM di Desa Penyasawan Rahmad Akbar; Dzulhijjah Yetti; Nurbit Nurbit; Harmi Yelmi; Yedi Sispurwanto; Indra Habibie; Andri Nofiar. Am; Nurkholis; Tri Kurniaty; Hafid, Burhan
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 1 (2025): ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i1.1025

Abstract

The advancement of digital technology has significantly transformed marketing strategies, especially for micro, small, and medium enterprises (MSMEs) in rural areas. This community service program was conducted in Penyasawan Village, Kampar Regency, aiming to improve the digital marketing capabilities of local culinary MSMEs through training in the use of the Canva design application. The main problems faced by the MSMEs in the village include limited knowledge of digital marketing, lack of design skills, and financial constraints to hire professional graphic designers. This program provided a practical solution by organizing a hands-on training session on how to create promotional materials such as posters, banners, and social media content using Canva. The training involved 20 MSME participants and was implemented through several stages: preparation, implementation, and monitoring-evaluation. The results showed an increase in participants' abilities to independently design effective promotional materials, which are expected to expand their market reach and increase product sales. This activity not only enhanced digital literacy among MSMEs but also supported the growth of the local economy through improved promotional strategies.