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All Journal Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Regita Endah Cahyaning Naya
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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Penggunaan Media Sosial Instagram Sebagai Sarana Promosi Bagi UMKM Limunite di Kelurahan Sukorejo Kota Blitar Regita Endah Cahyaning Naya; Ririn Putri Anggraeni; Fadilah Rizqi Muhamad; Gideon Setyo Budiwitjaksono
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i2.163

Abstract

This study aims to observe the use of Instagram social media as a promotional means for MSME Limunite in the village of Sukorejo City of Blitar. The research method used is qualitative, involving Limunite MSMEs. Data collected through interviews and observations. The results of this study indicate that the social media of the Instagram can be an effective promotion of that MSMEs. Through social media Instagram This Limunite MSMEs can expand its sales by making visual content such as photo products and promotional videos that can increase sales. The conclusion of this study is the use of Instagram social media as a promotion of facilities for MSMEs Limunite in the Sukorejo has a great opportunity by using promotion.
Co-Authors Budiwitjaksono, Gideon Setyo Fadilah Rizqi Muhamad Ririn Putri Anggraeni