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All Journal JURNAL MANAJEMEN BISNIS Journal of Indonesian Management Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI)
Rahmadhani, Sophia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Digital Marketing as a Marketing Strategy to Increase SMEs Revenue: Case Study: Uncle Sam’s Cafe And Resto in Lubuk Pakam, Deli Serdang Rahmadhani, Sophia; Nurbaiti; Dharma, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.743

Abstract

In an era of rapid technological advancement, the significance of digital marketing as a pivotal tool for business growth cannot be overstated. Despite its widespread adoption, there are still challenges and fluctuations encountered by businesses, even when employing digital marketing strategies. Understanding the effectiveness of these strategies and identifying areas for improvement is crucial for businesses, particularly Small and Medium-sized Enterprises (SMEs), to thrive in today's competitive market landscape. Therefore, this research endeavors to shed light on the strategies utilized by SMEs, using Uncle Sam’s Cafe And Resto in Lubuk Pakam Deli Serdang as a case study, to enhance their revenue through digital marketing. By delving into this topic, we aim to provide actionable insights and recommendations that can empower SMEs to leverage digital marketing effectively, thereby ensuring their sustainability and growth in the digital age. This study employs a qualitative descriptive method, utilizing data collection techniques such as observation and interviews. Through the application of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), the research aims to comprehensively analyze the current state of digital marketing strategies employed by Uncle Sam’s Cafe And Resto. By examining the strengths and weaknesses, as well as identifying potential opportunities and threats, this study seeks to offer valuable guidance to SMEs seeking to optimize their digital marketing efforts.
IMPLEMENTASI DALAM MEMANFAATKAN TEKNOLOGI DELIVERY ONLINE (GOFOOD) PADA UMKM AYAM PENYET RAIHAN JALAN PEMATANG PASIR MEDAN DELI Sofiah, Murni; Aisyah, Siti; Husna, Muslimatul; Aulia, Niki; Febrianti, Liska; Rahmadhani, Sophia
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 1 (2023): Februari: Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i1.451

Abstract

Saat ini teknologi dan informasi sangat dibutuhkan termasuk dalam berbisnis kuliner. Hal tersebut membuat para pengguna gadget berlomba untuk menggunakan aplikasi Go jek dengan layanan Go Food yang bergerak dibidang pelayanan makanan dan minuman. Tujuan pengabdian masyarakat ini adalah meningkatkan kesadaran dan keterampilan pelaku usaha dalam memanfaatkan aplikasi pemesanan berupaya layanan Go Food, dengan adanya itu bertujuan agar media digital dalam hal ini aplikasi digital Go-Food mampu menciptakan pola interaksi komunikasi yang baru dalam transaksi jual beli makanan dan minuman. Subjek sasaran adalah UMKM di Kota Medan yang sebagiannya merupakan pelaku usaha, khususnya UMKM Ayam Penyet Raihan Jalam Pematang Pasir Medan Deli. Metode yang digunakan adalah wawancara dan dokumentasi, bukan hanya itu saja penelitian melakukan metode pembelajaran layanan yang didalamnya berupa memberikan praktek secara langsung dalam pengaplikasian teknologi delivery online (gofood), memberikan arahan mengenai apa yang dibutuhkan dalam pengaplikasian teknologi serta memberikan buku panduan secara langsung kepada pemilik UMKM. Dengan pembelajaran tersebut membuat pelaku UMKM lebih paham dalam memanfaatkan dan menggunakan aplikasi Go Food untuk meningkatkan taraf penjualannya.
Analysis of Changes in the Learning System of MTS YPI Al-Hidayah Lubuk Pakam Students Due to the Covid-19 Pandemic Rahmadhani, Sophia; Aslami , Nuri
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.794

Abstract

Learning is very meaningful because through learning can be obtained the base of quality people's energy. Learning is also a very meaningful way to develop positive character for people, through good learning will produce smart people with good learning and good actions. However, several countries are currently being hit by an outbreak of the corona virus that causes COVID19, and one of the countries that has been affected by the virus is Indonesia. The impact of the corona virus outbreak on learning is the conversion of the upgrading system to an online system. The purpose of this research is to analyze the change in the upgrading system of MTS YPI AL HIDAYAH students in Lubuk Pakam. This research uses an online questionnaire procedure. In this research, 50 students participated. This survey shares facts about the advantages and disadvantages of the online upgrading system felt by students and teachers at MTS YPI Al-Hidayah Lubuk Pakam. From 50 respondents, 35 students or 75 percent of students feel that they do not master that 15 students or 25 percent create better descriptions by practicing online. Students feel unsafe to practice in because they cannot ask the teacher directly like in class. They can actually ask questions online, but they can't master the teacher's explanation because they don't have to be in direct contact. For the results of the questionnaires tested, no less than 52 percent of students believe that online practice is safer than regular schools because positions and times are more flexible.
Co-Authors Aulia, Niki Dharma, Budi Febrianti, Liska Husna, Muslimatul Nurbaiti Nuri Aslami Siti Aisyah Sofiah, Murni