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All Journal Budimas : Jurnal Pengabdian Masyarakat UPY Business and Management Journal Jurnal Ilmiah Multidisiplin Indonesia JEM : Jurnal Equilibrium Manajemen
Dina Octaviani
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Physics Social Sciences Other

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KEPUTUSAN PEMBELIAN ONLINE MELALUI SITUS JUAL BELI LAZADA TERHADAP PERILAKU KONSUMTIF MASYARAKAT PONTIANAK KALIMANTAN BARAT Dina Octaviani; Viren Pratama
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 7 No 1 (2021): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

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Abstract

This study aims to determine the relationship between purchasing decisions, products, prices, services, risks to consumer behavior. The method used is a quantitative approach using multiple linear regression analysis, supported by statistical tests, using the SPSS version 20. Partial testing of the purchase decision coefficient there is a relationship to consumptive behavior of 1,721 or 17.21%. The product coefficient is related to the consumptive behavior of 1,962 or 19.62%. The price coefficient is related to the consumptive behavior of 1.188 or 11.88%. The coefficient of service there is a relationship to consumptive behavior of -0.705 or -07.05%. The risk coefficient is related to consumptive behavior of 3,811 or 38.11%. Partially there is a relationship between purchasing decisions, products, prices, services and risks to consumptive behavior.
Sustainable Fashion dan Generasi Z Indonesia: Integrasi Kepedulian Lingkungan dan Knowledge-Attitude-Behaviour Model Puty Febriasari P; Ardana Reswari, Rianti; Dina Octaviani
UPY Business and Management Journal (UMBJ) Vol. 4 No. 2 (2025): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v4i2.7845

Abstract

Tujuan: Penelitian ini bertujuan untuk menghasilkan dan menyajikan informasi mendalam mengenai konsep kepedulian dan pengetahuan lingkungan, serta sikap terkait produk fashion ramah lingkungan terhadap perilaku produk sustainable fashion di kalangan Gen Z Indonesia. Selanjutnya, penelitian ini juga akan menguji hubungan antara kepedulian lingkungan dan konstruk yang terdapat dalam K-A-B model terkait konsumsi produk sustainable fashion di kalangan Gen Z Indonesia. Metodologi: Metode kuantitatif diaplikasikan melalui pengumpulan data primer yang dilakukan dengan menyebarkan kuesioner kepada konsumen Gen Z di Indonesia, kemudian dianalisis menggunakan Structural Equation Modeling Partial Least Square (SEM-PLS) untuk menjelaskan hubungan antar konstruk yang terdapat dalam model penelitian. Pengolahan dan analisis data dilakukan dengan bantuan aplikasi Smart-PLS 4.0. Temuan: Hipotesis penelitian ini menyatakan bahwa kepedulian, pengetahuan, dan sikap lingkungan secara kolektif membentuk perilaku selektif konsumen dalam pemilihan produk di pasar. Temuan menunjukkan bahwa peran mediasi sikap lingkungan diperlukan untuk memunculkan niat beli pada konsumen Gen Z. Hal ini terjadi karena kepedulian tinggi tanpa sikap pro-lingkungan yang kuat tidak cukup mendorong pemilihan produk fashion berkelajutan. Orisinalitas: Penelitian ini menawarkan kontribusi orisinal dengan menguji integrasi kepedulian, pengetahuan, dan sikap lingkungan dalam model K-A-B, guna menjelaskan niat beli produk fashion berkelanjutan pada Gen Z Indonesia. Keterbatasan Penelitian: Penelitian ini terbatas pada responden Gen Z, mayoritas perempuan usia 17–21 tahun, sehingga membatasi generalisasi ke populasi lebih luas. Selain itu, penelitian belum mengeksplorasi faktor eksternal seperti harga, norma sosial, dan akses produk berkelanjutan. Studi lanjutan disarankan menerapkan mixed-method dengan memperluas variabel dan konteks penelitian. Implikasi Praktis: Temuan penelitian menunjukkan potensi pengembangan konsumsi berkelanjutan di Indonesia, sehingga dibutuhkan adaptasi model bisnis hijau melalui edukasi konten produk yang selaras dengan nilai lingkungan Gen Z.
PENGARUH PERUBAHAN IKLIM DAN ANTISIPASI PENANGGULANGAN BENCANA KEBAKARAN LAHAN SERTA PENANAMAN POHON DI KUALA DUA Sigit Sugiardi; Dina Octaviani; Arweni; Amung Hidayat; Sigit Nugroho Wahyu Jatmiko
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17461

Abstract

Climate change in agricultural areas can affect the productivity of food crops. One of the impacts of climate change on the agriculture and forestry sectors is land fires caused by hot weather and lower rainfall. Forest and land fires increase the risk due to rising temperatures and drought caused by climate change. The Rasau area is an area with extensive peatlands and is currently widely used by the community as agricultural land. Excessive drainage dries out peatlands and makes them highly susceptible to fires. The potential for climate change is often exploited by the community to clear land by burning. PT. Kalbar Minerals Center Kalimantan Barat is the location where activities such as presentations, simulations, discussions, and tree planting take place, in collaboration with UPT KPH Kubu Raya. This community service initiative aims to provide the community with understanding and knowledge about climate change and encourage them to take proactive measures to mitigate land fire disasters. This activity aligns with the Key Performance Indicators (KPIs) of higher education institutions, which emphasize the importance of community service and addressing real-world issues within the community.
Perceived Brand Localness vs Social Media: Analysis of Effectiveness in Shaping Consumer Preferences for Heritage Coffee Shops Sudirman, Sudirman; Dina Octaviani; Windi Pratiwi
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 09 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) October 2025
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of perceived brand localness and social media promotion on consumer purchase intention with brand attitude as a mediating variable in legendary local coffee shops. The digital era has transformed the marketing landscape, yet heritage coffee shops with strong cultural roots demonstrate extraordinary resilience amid competition with modern coffee shops. This phenomenon raises questions about how perceived brand localness and social media promotion influence consumer purchase intention in heritage brand contexts. The study employs a quantitative approach with survey method on 150 respondents from one of the legendary coffee shop consumers in Pontianak City selected through purposive sampling. Data were analyzed using Structural Equation Modeling with Partial Least Square approach. Results show that perceived brand localness has a positive significant effect on brand attitude and purchase intention. Social media promotion positively influences brand attitude but has no direct effect on purchase intention. Brand attitude mediates the relationship between perceived brand localness and purchase intention, but does not mediate the relationship between social media promotion and purchase intention. Findings confirm that for heritage coffee shops, perceived brand localness is more effective than social media promotion in driving purchase intention. This research provides strategic insights for heritage brands in optimizing local strength while leveraging digital marketing as brand builder.
Co-Authors Amung Hidayat Ardana Reswari, Rianti Arweni Puty Febriasari P Sigit Nugroho Wahyu Jatmiko Sigit Sugiardi Sudirman Sudirman Viren Pratama Windi Pratiwi