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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Indonesian Collaboration Journal of Community Services (ICJCS)
Belani, Sriwanti
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL DALAM PEMASARAN PRODUK UMKM DI DESA LUKSAGU, KABUPATEN BANGGAI KEPULAUAN Hadiyati, Rini; Belani, Sriwanti
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 3 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i3.124

Abstract

This research discusses how the use of social media in marketing UMKM products in Luksagu Village, Tinangkung Utara District, Banggai Kepulauan Regency. The research objective is to introduce UMKM products to the wider community in order to get a bigger market potential. This research method is qualitative by using phenomenological approach. The research result is, the use of social media provides good prospects for increasing the sales of UMKM products in Luksagu Village, Tinangkung Utara District, Banggai Kepulauan Regency which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that buyers can interact with UMKM owners to make transactions directly
PENERAPAN E-MARKETING SEBAGAI MEDIA STRATEGI PENINGKATAN PENJUALAN DAN PENGEMBANGAN PASAR UKM DI KECAMATAN BATUI Rahman, Wahyudin; Hadiyati, Rini; Belani, Sriwanti
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 1 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i1.192

Abstract

This community service activity, titled Application of E-Marketing as a Strategy for Increasing Sales and Market Expansion for MSMEs in Batui District, aimed to empower MSME actors by introducing digital marketing strategies. Through a series of training and direct mentoring, participants learned to utilize social media platforms (Facebook, Instagram, and TikTok) and e-commerce marketplaces (Tokopedia, Bukalapak, Shopee) to expand their market reach. The training covered content creation, social media management, and using analytical tools to evaluate marketing campaign effectiveness. The results showed a significant increase in social media followers and online transactions. However, challenges were observed in adopting digital technologies, especially among older MSME actors. Ongoing support is essential for ensuring the sustainability of these improvements. Overall, the application of e-marketing has proven to be a key strategy for enhancing MSME competitiveness, enabling them to reach broader markets locally, nationally, and internationally
PELATIHAN PENERAPAN SISTEM INFORMASI MANAJEMEN SEKOLAH UNTUK MENINGKATKAN LAYANAN PENDIDIKAN DI ERA DIGITAL PADA SEKOLAH SMK NEGERI 1 BATUI SELATAN KECAMATAN BATUI KABUPATEN BANGGAI Rahman, Wahyudin; Hadiyati, Rini; Saudin, La; Belani, Sriwanti
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.198

Abstract

This community service activity aimed to enhance the capacity of school staff in managing academic and financial data through the use of a School Management Information System (SIMS). The training included pre-test and post-test assessments to evaluate participants' understanding, participant satisfaction surveys, and practical exercises to apply the system. Results indicated a 35% improvement in participants’ knowledge, as reflected in the post-test scores. The satisfaction survey showed that 85% of participants were satisfied with the training material and delivery, though some participants still required additional support in using more advanced features of the system. The training also helped improve the efficiency and transparency of school data management, particularly in academic and financial reporting. By incorporating digital solutions into school management, the training contributed to the overall improvement of educational services. This initiative serves as an example for other schools to implement technology-driven solutions to improve administrative processes.
Co-Authors HADIYATI, RINI Saudin, La Wahyudin Rahman