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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Jullimursyida
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF TALENT MANAGEMENT ON BANK INDONESIA EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AND WORK ENGAGEMENT AS MEDIATING VARIABLES Mahathir Febrian; Jullimursyida; Aiyub Yahya; Marbawi; Mariyudi; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.2097

Abstract

Talent management, job satisfaction and employee work involvement are important factors for improving the performance of Bank Indonesia employees. Talent management is a series of processes for identifying, retaining and placing the right people in the right place. Job satisfaction is a pleasant emotional response that arises from employees' assessment of resources and the organization. Meanwhile, work engagement is the relationship between employees' attachment to their organization as an important work result which causes job satisfaction, extra-role performance, organizational commitment, lower intention to go home and be late, and lower levels of absenteeism. This research aims to examine the factors that influence the performance of Bank Indonesia employees. The data in this research is primary data in the form of input questionnaires, which were distributed to 150 Bank Indonesia employees. Data analysis was carried out using structural equation modeling and Amos. The research results found that talent management has a significant effect on job satisfaction, work engagement and employee performance. Then job satisfaction and work involvement were also found to influence employee performance. Job satisfaction and work engagement were found to act as mediating variables in the relationship between talent management and employee performance.
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER INTENTION TO USE QRIS Muhammad Fadil; Jullimursyida; Mariyudi; Ikramuddin; Naufal Bachri; Yanita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.2099

Abstract

This research aims to analyze consumer intentions in using Quick Response Code Indonesian Standard (QRIS) in Lhokseumawe City, and the factors that influence it. The sample in this study was 155 people who used QRIS. Data collected through questionnaires were analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that perceived ease of use and perceived usefulness have a significant effect on consumer satisfaction and consumer intentions. And consumer satisfaction was found to have a significant effect on consumer intentions. Then, in testing the indirect effect of satisfaction partially mediating the relationship between perceived ease of use and perceived usefulness on intention to use QRIS products. It is hoped that the results of this research will provide important information for organizations in the banking product development process.
EFFECT OF PRIVACY SECURITY, WEBSITE CONTENT, CUSTOMER SERVICE AND ATMOSPHERIC ON E-SHOPPING INTENTION Mirna Zahara; Rahmaniar; Jullimursyida; Munandar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1476

Abstract

This research aims to analyze the influence of Privacy Security, Website Content, Customer Service and Atmosphere on E-Shopping Intention among students at the Faculty of Economics and Business, Malikussaleh University. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents used in this research were 112 students from the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that privacy/security influences e-shopping intention, website content influences e-shopping intention, customer service influences e-shopping intention, atmospheric influences e-shopping intention and simultaneously privacy/security, website content, customer service and atmosphere influence e-shopping intention.
THE INFLUENCE OF BRAND IMAGE ON PRODUCT QUALITY AND PRICE TO PURCHASE DECISIONS BELLA SQUARE SQUARE HIJAB FOR FEMALE STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY MALIKUSSALEH Cut Nurul Azman; Halida Bahri; Jullimursyida; Adnan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1951

Abstract

This study aims to determine the influence of brand image, product quality, and price on purchase decisions for Bella Square Hijab among students of the Faculty of Economics and Business, Malikussaleh University. The research method used in this study is quantitative. The instruments in this study include validity tests, reliability tests, and classical assumption tests, namely normality tests, multicollinearity tests, and heteroscedasticity tests. This study was conducted on female students of the Faculty of Economics and Business, Malikussaleh University, who had used and made purchases of the Bella Square Hijab. The primary data were obtained by distributing questionnaires via Google Forms to 100 respondents. The data analysis technique employed was multiple linear regression analysis with the help of SPSS. The results indicate that brand image does not significantly affect purchase decisions for Bella Square Hijab. Product quality significantly influences purchase decisions for Bella Square Hijab, and price does not have a significant effect on purchase decisions for Bella Square Hijab. The practical implication of this study is that Bella Square Hijab producers need to improve their brand image, product quality, and price to increase sales.
THE INFLUENCE OF EVENT SPONSORSHIP, BRAND AMBASSADOR AND BRAND EXPOSURE IN MAINTAINING BRAND IMAGE (Case Study of Wardah Cosmetic Products Among Female Students of Universitas Malikussaleh) Nisa Humaira; Hamdiah; Jullimursyida; Khairina AR
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2110

Abstract

This study aims to assess the influence of event sponsorship (X1), brand ambassadors (X2), and brand exposure (X3) on the brand image (Y) of Wardah cosmetic products among female students at Malikussaleh University. The sampling method used was purposive sampling, with a total of 104 respondents. Primary data was collected through questionnaires. The data analysis techniques employed include multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), determination tests (R2), and hypothesis testing (T) using SPSS 25 software. The results indicate that, partially, event sponsorship has a positive and significant effect on brand image, brand ambassador does not have a significant effect on brand image, and brand exposure has a positive and significant effect on brand image.
Co-Authors Adnan Adnan Aiyub Yahya Bahri, Halida Cut Nurul Azman Hamdiah Ikramuddin, Ikramuddin Khairina AR Mahathir Febrian Mariyudi Mariyudi Mirna Zahara Muhammad Fadil Munandar Munandar Naufal Bachri, Naufal Nisa Humaira Rahmaniar YANITA YANITA