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<![CDATA[ANALISIS STRATEGI BISNIS PADA UMKM KERAJINAN BAMBU DI KOTA BANDUNG ]]>
<![CDATA[Abdillah, Muhammad Bahtiar]]>;
<![CDATA[Hakim, Raden Marsha Aulia]]>;
<![CDATA[Damiri, Devi Melisa]]>;
<![CDATA[Zahra, Fithriya]]>
<![CDATA[ AdBispreneur Vol 2, No 3 (2017): AdBispreneur ]]>
Publisher : <![CDATA[Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD ]]>
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DOI: 10.24198/adbispreneur.v2i3.16491
<![CDATA[ABSTRACTSMEs in Indonesia continue to grow and become one of the economic sectors that can guarantee the lives of a more prosperous society. The increase of SMEs also opening up new jobs for the community so as to reduce unemployment in Indonesia. However this is in line with the increasing levels of competition both on National and International scale. This research will analyze business strategy on SMEs bamboo based craft. This study aims to study and know the Business Strategy on SMEs bamboo crafts in Bandung.The type of research used in this research is descriptive analysis with qualitative approach, and data analysis method used are SWOT Analysis and Porterâs Generic Strategy. The results of this study found that SMEs in this research has implemented Porters Generic Strategy well. However on a cost leadership strategy only applied by Haur Bamboo, and differentiation and focus strategies are applied by Sari Kurnia and Awi Virage. Keywords: Bamboo craft, business strategy, SWOT, SMEs.  ABSTRAKPertumbuhan UMKM di Indonesia setiap tahunnya terus bertambah dan menjadi salah satu sektor ekonomi yang dapat menjamin kehidupan masyarakat lebih sejahtera. Dengan adanya peningkatan UMKM ini juga membuka lapangan pekerjaan baru bagi masyarakat sehingga mampu mengurangi pengangguran di Indonesia. Namun demikian hal ini seiring dengan semakin tingginya tingkat persaingan baik pada skala Nasional maupun Internasional. Penelitian ini akan dianalisis strategi bisnis pada UKM kerajinan berbasis bambu. Penelitian ini bertujuan untuk mempelajari dan mengetahui Strategi Bisnis pada UKM kerajinan bambu di Kota Bandung.  Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif analisis dengan pendekatan kualitatif. Metode analisis data yang digunakan adalah Analisis SWOT dan Porterâs Generic Strategy. Hasil penelitian didapatkan bahwa secara keseluruhan ketiga UMKM dalam penelitian ini telah menerapkan Porterâs Generic Strategy dengan baik. Namun pada strategi keunggulan biaya hanya diterapkan oleh Haur Bamboo, serta strategi diferensiasi dan fokus diterapkan oleh Sari Kurnia dan Virage Awi. Kata kunci : Kerajinan bambu, strategi bisnis, SWOT, UMKM. ]]>
<![CDATA[ANALISIS STRATEGI BISNIS PADA UMKM KERAJINAN BAMBU DI KOTA BANDUNG ]]>
<![CDATA[Muhammad Bahtiar Abdillah]]>;
<![CDATA[Raden Marsha Aulia Hakim]]>;
<![CDATA[Devi Melisa Damiri]]>;
<![CDATA[Fithriya Zahra]]>
<![CDATA[ AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 2, No 3 (2017): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa ]]>
Publisher : <![CDATA[Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD ]]>
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DOI: 10.24198/adbispreneur.v2i3.16491
<![CDATA[ABSTRACTSMEs in Indonesia continue to grow and become one of the economic sectors that can guarantee the lives of a more prosperous society. The increase of SMEs also opening up new jobs for the community so as to reduce unemployment in Indonesia. However this is in line with the increasing levels of competition both on National and International scale. This research will analyze business strategy on SMEs bamboo based craft. This study aims to study and know the Business Strategy on SMEs bamboo crafts in Bandung.The type of research used in this research is descriptive analysis with qualitative approach, and data analysis method used are SWOT Analysis and Porter’s Generic Strategy. The results of this study found that SMEs in this research has implemented Porter's Generic Strategy well. However on a cost leadership strategy only applied by Haur Bamboo, and differentiation and focus strategies are applied by Sari Kurnia and Awi Virage. Keywords: Bamboo craft, business strategy, SWOT, SMEs. ABSTRAKPertumbuhan UMKM di Indonesia setiap tahunnya terus bertambah dan menjadi salah satu sektor ekonomi yang dapat menjamin kehidupan masyarakat lebih sejahtera. Dengan adanya peningkatan UMKM ini juga membuka lapangan pekerjaan baru bagi masyarakat sehingga mampu mengurangi pengangguran di Indonesia. Namun demikian hal ini seiring dengan semakin tingginya tingkat persaingan baik pada skala Nasional maupun Internasional. Penelitian ini akan dianalisis strategi bisnis pada UKM kerajinan berbasis bambu. Penelitian ini bertujuan untuk mempelajari dan mengetahui Strategi Bisnis pada UKM kerajinan bambu di Kota Bandung. Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif analisis dengan pendekatan kualitatif. Metode analisis data yang digunakan adalah Analisis SWOT dan Porter’s Generic Strategy. Hasil penelitian didapatkan bahwa secara keseluruhan ketiga UMKM dalam penelitian ini telah menerapkan Porter’s Generic Strategy dengan baik. Namun pada strategi keunggulan biaya hanya diterapkan oleh Haur Bamboo, serta strategi diferensiasi dan fokus diterapkan oleh Sari Kurnia dan Virage Awi. Kata kunci : Kerajinan bambu, strategi bisnis, SWOT, UMKM. ]]>
<![CDATA[PEMETAAN POTENSI UMKM DI DESA PANENJOAN, KABUPATEN BANDUNG, JAWA BARAT ]]>
<![CDATA[Raden Marsha Aulia Hakim]]>
<![CDATA[ Dharmakarya Vol 10, No 3 (2021): September, 2021 ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
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DOI: 10.24198/dharmakarya.v10i3.26490
<![CDATA[Pemetaan potensi UMKM di Desa Panenjoan, Kabupaten Bandung dilakukan untuk mengetahui potensi yang dimiliki UMKM di Desa dan diharapkan akan memunculkan produk unggulan bagi Desa. Tujuan dari penelitian ini adalah melihat bagaimana potensi yang dimiliki UMKM Desa Panenjoan berdasarkan dari fungsi bisnisnya. Metode penelitian ini dilakukan dengan analisis deskriptif kualitatif dan melalui wawancara mendalam dengan para pelaku usaha yang berada di Desa Panenjoan. Berdasarkan dari hasil pemetaan, diketahui bahwa UMKM di Desa Panenjoan memiliki potensi cukup besar karena banyaknya usaha yang telah memasarkan produknya sampai wilayah Jawa Barat, namun untuk mendukung penjualan produknya ini diperlukan legalitas usaha yang akan mendukung perluasan pasar bagi usaha-usaha tersebut.]]>
<![CDATA[The Impact of Inventory Strategy on Operations Performance: Study on Bandung City Traditional Market Trader ]]>
<![CDATA[Muhammad Ainul Fahmi]]>;
<![CDATA[Ria Arifianti]]>;
<![CDATA[Raden Marsha Aulia Hakim]]>
<![CDATA[ West Science Business and Management Vol. 1 No. 03 (2023): West Science Business and Management ]]>
Publisher : <![CDATA[Westscience Press ]]>
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DOI: 10.58812/wsbm.v1i03.78
<![CDATA[Traditional markets are trading activities between buyers and sellers as a process of interaction between communities to realize prosperity. However, the development of modern retailers has entered the suburbs since the issuance of the trade deregulation policy in 2008. If there is no systematic effort to understand the characteristics and existence of traditional markets and traders, the livelihoods of around 12.6 million traditional market traders will be threatened. On the other hand, the Covid-19 post-pandemic is a major event for the supply chain in almost any business. Therefore, one way for traders to overcome the impact of the risk of trade deregulation policies and post-pandemic conditions is to create an inventory strategy to improve the performance of their business operations. The results of research using SEM PLS in this study found that Economic Order Quantity (EOQ) and Strategic Supplier Partnership (SSP) did not affect Operations Performance (OP) at traditional market traders in Bandung City while Just-in Time (JIT) significantly and positively increased Operations Performance (OP) of traditional market traders in Bandung City.]]>
<![CDATA[ANALISIS KOMPARATIF INDUSTI KREATIF E-COMMERCE ]]>
<![CDATA[Ahmad Dzikriyansah]]>;
<![CDATA[M. Nur Hidayah Wiradika]]>;
<![CDATA[Dimas Taupik Hidayat]]>;
<![CDATA[Mohammad Benny Alexandri]]>;
<![CDATA[Raden Marsha Aulia Hakim]]>
<![CDATA[ Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 11 No 2 (2020): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Totalwin ]]>
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DOI: 10.36694/jimat.v11i2.240
<![CDATA[Indonesia is a country that has projections in 2020 of e-commerce market growth that will continue to grow to reach US $ 20 billion. Therefore, the number of e-commerce sites that have sprung up in Indonesia with the aim of finding as many customers as possible. Blibli.com and JD.ID are examples of many e-commerce in the Indonesian market. E-commerce is one of the creative industries that is approved with the main weapons that rely on creativity and the support they have to utilize more resources. Therefore, this study was conducted to analyze the creative e-commerce industry with a comparative descriptive method to find the differences and streghts of each e-commerce. Key word: Creative Industries, E-commerce, Comparative Descriptive]]>
<![CDATA[IMPLEMENTASI PEMASARAN MEDIA SOSIAL INSTAGRAM @GYUGYUGANK DALAM MENINGKATKAN KESADARAN MEREK ]]>
<![CDATA[Azalia Nediva Kuntjoro]]>;
<![CDATA[Elfira Annisa Sastra]]>;
<![CDATA[Sam'un Jaja Raharja]]>;
<![CDATA[Lina Auliana]]>;
<![CDATA[Raden Marsha Aulia Hakim]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i1.999
<![CDATA[The purpose of conducting this research is to examine the social media marketing of Instagram @gyugyugank in enhancing brand awareness. The research is conducted using a qualitative method and analyzed using a descriptive method, with data sources from direct interviews with Gyu Gyu Gank employees and consumers as followers of the @gyugyugank Instagram account, along with literature studies. The results of this research indicate that Gyu Gyu Gank pays close attention to social media marketing strategies that impact brand awareness improvement. Gyu Gyu Gank employs various strategies to manage the Instagram social media account to enhance brand awareness, which includes levels of unawareness of the brand, brand recognition, brand recall, and brand top-of-mind. Keywords: Social Media Marketing, Instagram, Brand Awareness]]>
<![CDATA[PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Tekun Jatinangor) ]]>
<![CDATA[Fauziah Husna]]>;
<![CDATA[Erna Maulina]]>;
<![CDATA[Raden Marsha Aulia Hakim]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i2.1095
<![CDATA[This research aims to observe the influence of brand image and sales promotion on purchasing decisions at Tekun Jatinangor outlets. The method used is quantitative with a survey method. By distributing research questionnaires using Google Form, data was obtained using a Likert scale which was processed and tested using SPSS 25. The population is people who have made Tekun purchases in Jatinangor so the population size is unknown. Samples were taken using non-probability sampling, namely purposive sampling. Due to the uncertain population size, the sample size was calculated using the Cochran formula to obtain 100 respondents. From the results of research and hypothesis testing, it can be obtained that brand image and sales promotion have a positive effect on purchasing decisions with a sig. 0,000. Sales promotion has a positive effect on purchasing decisions with a sig value. 0.010. Brand image and sales promotion have a positive effect on purchasing decisions with a significance value of 0.000. The results of this research show that the R square coefficient value is 54.9%. Key words: Brand image, Sales promotion, Purchase Decisions]]>
<![CDATA[PENERAPAN ENTREPRENEURIAL MARKETING DALAM MENINGKATKAN PENJUALAN (STUDI PADA BISNIS MEGAWARNI.ORI) ]]>
<![CDATA[Ayesha Anzani Putri Dinanti Gunawan]]>;
<![CDATA[Margo Purnomo]]>;
<![CDATA[Raden Marsha Aulia Hakim]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i2.1119
<![CDATA[Megawarni.ori is one of the online-based businesses engaged in the Muslim fashion industry. This research aims to obtain information and a more concrete picture of the application of Entrepreneurial Marketing in increasing sales conducted by Megawarni.ori. The method used in this research is qualitative with a descriptive research type to describe in detail how the application of Entrepreneurial Marketing dimensions, which consists of proactiveness, opportunity focus, customer intensity, innovativeness, risk management, resource leveraging, and value creation is carried out. The data collection techniques were conducted through interviews with six informants and documentation studies. The results of this study indicate that the application of Entrepreneurial Marketing carried out by Megawarni.ori is quite effective, by applying the seven dimensions of Entrepreneurial Marketing Megawarni.ori can survive in a dynamic business environment and support its efforts in increasing sales.]]>
<![CDATA[ANALISIS PERAMALAN PERMINTAAN BENSIN PERTAMAX MENGGUNAKAN METODE TIME-SERIES FORECAST PADA PT. ZINDAN UTAMA JAYA PADA TAHUN 2024 ]]>
<![CDATA[Muhammad Zindan Taufikurrahman]]>;
<![CDATA[Ria Arifianti]]>;
<![CDATA[Raden Marsha Aulia Hakim]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1214
<![CDATA[Gas Station PT. Zindan Utama Jaya is a company engaged in the marketing of fuel and gas located in Cirebon City. This study aims to enable the company to see the prediction of the amount of fuel demand in the next period so that the company can prepare fuel stock in this case Pertamax fuel, and the company can also prepare future marketing strategies seen from the forecast results. The research method used is quantitative with a time-series method that uses historical data on gasoline sales at PT. Zindan Utama Jaya for one year as the main data and its implementation with the dimensions of time series, behavior of demand, and causes of demand behavior. In its calculations, this study uses the moving average method, exponential smoothing, and adjusted exponential smoothing with error calculations using MAD, MSE, and MAPE. The results of this study indicate that the most effective calculation method calculated from the smallest error is the exponential smoothing method with α = 0.1.]]>
<![CDATA[ANALISIS KOMPARATIF INDUSTI KREATIF E-COMMERCE: (Studi Kasus Pada JD.ID Dan Blibli.Com) ]]>
<![CDATA[Dzikriyansah, Ahmad]]>;
<![CDATA[Wiradika, M. Nur Hidayah]]>;
<![CDATA[Hidayat, Dimas Taupik]]>;
<![CDATA[Alexandri, Mohammad Benny]]>;
<![CDATA[Hakim, Raden Marsha Aulia]]>
<![CDATA[ Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 11 No. 2 (2020): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Totalwin ]]>
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DOI: 10.36694/jimat.v11i2.240
<![CDATA[Indonesia is a country that has projections in 2020 of e-commerce market growth that will continue to grow to reach US $ 20 billion. Therefore, the number of e-commerce sites that have sprung up in Indonesia with the aim of finding as many customers as possible. Blibli.com and JD.ID are examples of many e-commerce in the Indonesian market. E-commerce is one of the creative industries that is approved with the main weapons that rely on creativity and the support they have to utilize more resources. Therefore, this study was conducted to analyze the creative e-commerce industry with a comparative descriptive method to find the differences and streghts of each e-commerce. Key word: Creative Industries, E-commerce, Comparative Descriptive]]>
