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All Journal Jurnal Ilmiah Publika International Journal of Social Service and Research Journal of Social Science INJURITY: Journal of Interdisciplinary Studies Matriks Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Journal Of Public Policy (Social Politics) Sciences (Polisci)
Welly Wihayati, Welly
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Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences

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MOTIVES FOR USING THE @NGEDRAKOR_YUKK TIKTOK ACCOUNT AS A KOREAN DRAMA STREAMING PLATFORM Finanda, Siska Virgina; Sudrajat, Anazia; Amalia, Tria; Nurfalah, Farida; Wihayati, Welly
International Journal of Social Service and Research Vol. 4 No. 9 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i9.855

Abstract

The Korean Wave (Hallyu) phenomenon is the impact of the presence of the internet, one of which is Korean drama.  The great interest in Korean dramas has led to the formation of the K-Drama Lovers community.   Korean dramas can be accessed by viewers via legal streaming platforms.  However, this platform is starting to be challenged by the existence of illegal platforms via social media, such as TikTok.  The distribution of Korean dramas via the TikTok account @ngedrakor_yukk is done by uploading parts of Korean drama episodes in a row in short video format.  The research aims to understand the motives for using the TikTok account @ngedrakor_yukk as a Korean drama streaming platform through the Uses and Gratifications Theory approach.  The research subjects were followers of the TikTok account @ngedrakor_yukk. The research used qualitative methods with data collection techniques through observation, interviews and literature studies.  The research results show that the motive for watching Korean dramas on the TikTok account @ngedrakor_yukk is driven by four motives, most followers use the information motive to look for recommendations and ratings of Korean dramas on the TikTok account @ngedrakor_yukk, some followers use the personal identity motive to seek inspiration from the drama's moral values  Korea on the TikTok account @ngedrakor_yukk,  some followers use social integrity motives to interact with fellow Korean drama viewers on TikTok, and most informants use entertainment motives to seek enjoyment from entertaining Korean drama content accompanied by attractive TikTok features.
The Effect of Using the Tiktok Social Platform on the Communication Behavior of Modern Society Ardiansyah, Fiqih; Ashori, Muhammad Aqbal; Aditya, Rangga; Wihayati, Welly
Jurnal Polisci Vol 2 No 4 (2025): Vol 2 No 4 March 2025
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v2i4.528

Abstract

Background. The development of the times from year to year cannot be separated from the internet. The internet also influences the rapid advancement of communication technology. One example of advances in communication technology is the digitization of media or social media platforms such as TikTok. Aim. This research aims to find out how TikTok's social media platforms affect people's communication patterns. Methods. This research uses multiple linear regression analysis, which was conducted using the SPSS application data processing tool. Questionnaires were distributed to 80 people in Sumber District to obtain primary data. Result. According to the study's findings, the digitization of social media platforms like TikTok significantly impacts people's behavior in Sumber District. In addition to being a marketplace for goods and services, educational institutions can use TikTok as an interactive learning tool to enhance education and promote MSME goods in the Sumber District community. Conclusion. However, TikTok also has a detrimental effect on its users, as shown by the lack of ethics and disdain for parents. Implication. Therefore, every community needs to have self-control and management in using the TikTok application.
Communication Strategy @dialogindocirebon on the Youtube Platform: Digital Transformation and Audience Expansion Anwar, Saiful; Khoirunnisa, Marhamah; Editya, Afrins; Wihayati, Welly
INJURITY: Journal of Interdisciplinary Studies Vol. 3 No. 7 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i7.216

Abstract

YouTube is a social media platform that facilitates video sharing and watching by offering a wide range of content, including movies, video trailers, and user-generated videos, all at no cost. One of the youtube channels that provides content about information and entertainment is @dialogindocirebon. This study examines the digital transformation of the YouTube platform in expanding the audience with thousands of subscribers on Channel @dialogindocirebon through its communication strategy. This study uses a qualitative descriptive research design. Apply purposive sampling as a data collection method or for the selection of research samples. Non-participant observation and in-depth interviews were used to collect data. The research findings were obtained through the application of qualitative data analysis techniques. The result of the research is that the strategy used by the youtube channel @dialogindocirebon is to divide the market segmentation by creating sub-sub channels according to the target market city.
Peran Endorsement @Ndshvv dan @Fuziyah_alya dalam Mempromosikan Camille Beauty di Media Sosial Tiktok Hanaya, Dinda; Sendi Ziharani, Pipit; Nurfalah, Farida; Wihayati, Welly
Matriks Jurnal Sosial dan Sains Vol. 6 No. 1 (2024): Matriks: Jurnal Sosial dan Sains
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/matriks.v6i1.1005

Abstract

Fenomena yang saat ini sedang trend dalam mempromosikan produk yaitu dengan menjadi key opinion leader salah satunya dengan menjadi endorser. Tujuan dari penelitian ini adalah bagaimana konten promosi @ndshvv dan @fuziyah_alya dalam mempromosikan, apa saja peran yang membedakan konten dan apa saja kelebihan dan kekurangan dalam konten promosi @ndshvv dan @fuziyah_alya. Metode penelitian menggunakan analisis deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, literatur jurnal, buku dan purposive sampling sebanyak 2 Informan. Teori yang digunakan yaitu teori Celebrity Endorser dan teori Typical Person Endorser menurut Shimp 2023. Hasil penelitian menunjukkan bahwa : 1. Konten promosi @ndshvv sangat menarik karena terdapat banyak sekali promo terlebih @ndshvv sebagai owner dan konten promosi @fuziyah_alya menunjukan testimoni pemakaian secara langsung sehingga menguatkan keinginan pembelian konsumen. 2. Peran yang dilakukan oleh @ndshvv dalam mempromosikan Camille Beauty meyakinkan, membujuk, merayu dan mempengaruhi konsumen untuk membeli produknya dengan memanfaatkan popularitas. Peran yang dilakukan oleh @fuziyah_alya dalam konten promosi Camille Beauty, memiliki keterampilan dalam menyampaikan pesan serta jujur dalam menyampaikan keunggulan produk memberikan pesan dan kesanya saat mengguunakan Camille Beauty. 3.Kelebihan @ndshvv dapat membuka peluang target pasar yang baru  jadi semakin banyaknya orang yang akan melihat konten endorse dari produk Camille Beauty, dan kelebihan @fuziyah_alya, berusaha untuk memberikan gambaran yang lebih rinci tentang produk, termasuk fitur, spesifikasi, kualitas, dan performanya. Kekurangan konten promosi @ndshvv harus selalu menjaga reputasi. Kekurangan konten promosi @fuziyah_alya dikarenakan belum mempunyai cukup banyak pengikut maka konten promosinya belum tersebar.
Persuasive Communication of Beauty Salon Digital Ads on the Instagram Account @della.beautybar Rhaisa, Esa Astrid; Elisa, Nur; Nurfalah, Farida; Wihayati, Welly
Journal Of Social Science (JoSS) Vol 4 No 5 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i5.454

Abstract

Digital technology and the internet have revolutionized the way businesses operate, allowing them to reach a wider range of targets, increase efficiency, and accelerate growth. The beauty industry, including the beauty salon Della Beautybar, relies heavily on advertising to increase visibility and win customers. The purpose of this study was to analyze the persuasive communication applied by Della Beautybar Beauty Salon through digital advertising on Instagram. The conclusion of this study is that the persuasive communication applied by Della Beautybar can influence the customer's decision to place an order. The methodology of this study is the use of a qualitative approach with data technique analysis in the form of observation, interviews and documentation attachments. The sample of this study is the Instagram post of Della Beautybar, the owner of the Beauty Salon and the respondents who were selected purposively. This research was conducted for 2 months. The results of this study show that the persuasive communication and advertising implemented by Della Beautybar are successful in attracting attention and building customer loyalty. This includes engaging visual content, building customer interest with promotions and testimonials, providing superior service through quality, and making decisions with easy access to reservations. The recommendation from this study is that Della Beautybar needs to continue to improve the quality of visuals and information conveyed through Instagram, as well as improve interaction with customers to maintain customer trust and loyalty
TRANSFORMASI DIGITALISASI E-AGENDA DALAM MENINGKATKAN PELAYANAN PUBLIK PADA DESA PALIMANAN TIMUR Wihayati, Welly; Bharoto, Rd. Mahendra Haryo; Fajarianto, Otto; Afriani, Linda
Jurnal Ilmiah Publika Vol 11 No 1 (2023): Jurnal Ilmiah Publika
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v11i1.8664

Abstract

Pandemi COVID-19 juga mempercepat transformasi virtual di berbagai negara. Secara makro, transformasi virtual berdampak positif terhadap perekonomian. transformasi pelayanan publik dari model manual (konvensional) sehingga dapat diprioritaskan melalui perangkat elektronik (online). Sejak pandemi Covid-19, aplikasi dan website terus dioptimalkan oleh pemerintah agar dapat memberikan layanan kepada masyarakat. Menyadari besarnya manfaat transformasi digital, Presiden Joko Widodo pada Rapat Terbatas tentang Perencanaan Transformasi Digital. Daerah Cirebon memiliki potensi yang cukup besar dalam pengembangan sumber daya masyarakat di masa mendatang. Bidang Pelayanan E-Government di Cirebon sebagai unsur lini dipimpin oleh seorang Kepala Bidang. Penelitian ini menggunakan jenis penelitian observasional. Bentuk pengumpulan data dengan dokumen, observasi dan wawancara mendalam kemudian peneliti menguji kredibilitas dan melakukan analisis data meliputi reduksi data, penyajian data dan kesimpulan penelitian. pelaksanaan program, diperlukan evaluasi. Dalam proses evaluasi ini akan dilihat apa kelemahan atau kekurangan dari Transformasi Digitalisasi E-Agenda dalam Peningkatan Pelayanan Publik di Desa Palimanan Timur.
Food Vlogger Reels Content @Makanbarengading on Instagram Social Media in Fostering Interest in Culinary Tourism in Cirebon City Aviantineke, Vradnya Paramitha; Nurfalah, Farida; Wihayati, Welly
International Journal of Social Service and Research Vol. 5 No. 7 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i7.1275

Abstract

Cirebon City, with its diverse culinary and cultural richness, stands as a potential culinary tourism destination due to the uniqueness of its specialties, such as empal gentong, nasi jamblang, and tahu gejrot, which attract both local and foreign tourists. This study explores the influence of food vlogger @makanbarengading’s Instagram Reels content in cultivating culinary tourism interest in Cirebon City. As digital media increasingly shapes consumer behavior—especially among millennials and Gen Z—visual content such as short-form videos has become a powerful tool for destination promotion. Using a qualitative descriptive approach, this research analyzes the thematic elements, visual strategies, and engagement metrics of selected Reels posted by @makanbarengading. The findings indicate that well-curated food content showcasing local Cirebon delicacies, combined with narrative authenticity and visual aesthetics, significantly attracts viewers and encourages culinary exploration. Furthermore, the strategic use of Instagram features such as location tagging, trending audio, and call-to-action captions enhances audience interest and interaction. This study underscores the role of digital influencers as key agents in tourism promotion and provides insights for stakeholders in Cirebon’s tourism and food sectors to optimize their social media strategies.
Promotional Strategy For Graduation Photography Services Through Instagram Social Media @Univisual_ Merdeka, Gilang; Alhamdany, Moch Rizky; Nurfalah, Farida; Wihayati, Welly
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of the Instagram platform as a promotional medium has developed into one of the most efficient marketing tactics during the development of the digital era like now. Instagram is not only a platform to share image- or video-based content, but also serves to build relationships with consumers. The increase was due to attractive promotions and consumer satisfaction with the services provided by Univisual. Therefore, this study aims to find out what promotional strategies, Instagram content, and features are used by Univisual to attract consumer interest. This research uses Promotion Mix Theory, namely Advertising, and Sales Promotion. The method carried out in this study is qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques consist of data reduction, data presentation, and conclusion drawn. The subjects in this study consisted of three informants, namely owners, admins, and potential consumers. The results of this study show that the Promotion Mix strategy implemented by Univisial has proven to be effective in increasing consumer interest in the services provided. Univisual takes full advantage of the features on Instagram as a promotional medium, sharing content, and utilizing Instagram ads. This is shown by the responses given by the informants regarding the promotional strategy carried out by Univisual.
Analysis of Emina Product Endorsements on the Instagram Account @tasyafarasya for Teenagers Haliza, Sabina Nur; Majdiyyah, Hamidah; Nurfalah, Farida; Wihayati, Welly
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15409

Abstract

Endorsement is a promotional strategy that has been widely used in the marketing world to increase attractiveness and trust in a product. This study aims to analyze @tasyafarasya's endorsement of Emina products among teenagers through Instagram. With a qualitative descriptive approach, data was collected through interviews and documentation studies using purposive sampling techniques as many as 5 informants. The results showed that @tasyafarasya succeeded in building credibility as a celebrity endorser through competence in the beauty world, honesty in providing product Emina reviews, and her attractiveness. The followers rated the shared content as very informative, transparent, and easy to understand, which encouraged them to try Emina products. These findings support the theory of source credibility by Hovland and Weiss (1951), which states that the competence, trustworthiness, and attractiveness of endorsers affect the effectiveness of the message conveyed.
Co-Authors Alfarizi, Febian Alhamdany, Moch Rizky Amalia, Tria Ardiansyah, Fiqih Arief Rachman Ashori, Muhammad Aqbal Aviantineke, Vradnya Paramitha Bharoto, Rd. Mahendra Haryo Delima Puspa Indah, Delima Puspa Editya, Afrins Elisa, Nur Farida Nurfalah, Farida Finanda, Siska Virgina Fitria . Haliza, Sabina Nur Hanaya, Dinda Hery Nariyah Khoirunnisa, Marhamah Liling Kuning, Liling Linda Afriani Majdiyyah, Hamidah Merdeka, Gilang Meta Yuniar, Meta Moh Sutarjo Mukarto Siswoyo Otto Fajarianto Puspahade, Debi RANGGA ADITYA Rhaisa, Esa Astrid Saiful Anwar Sari, Ana Lufita Sendi Ziharani, Pipit Siraj, Nurudin Sudrajat, Anazia