Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Asian Journal of Community Services (AJCS)
Budi Utami
Program Doctoral Management Science, Faculty Economics and Business, Universitas Negeri Malang, Departement of Management, Universitas Islam Majapahit
Computer Science & IT Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategy Internationalization SMEs of Overlay Visualization Bibliometric Analysis: Experiential Marketing, Relationship and Digital Technology in increasing Consumer Satisfaction in Indonesia Budi Utami; Imam Mukhlis; Danardana Murwani
Asian Journal of Community Services Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i4.3674

Abstract

Indonesia is a country that is still developing today. However, when viewed from the internationalization process between countries, there has also begun to progress.  The purpose of this study is to look for various internationalization strategies carried out by MSMEs to increase consumer satisfaction in Indonesia. The factors found are experiential marketing, relationships, and digital technology.   The analysis used is the  Overlay Visualization Bibliometric. The result of this study is the relationship between experiential marketing, relationships, and digital technology which is still minimal for MSME actors in Indonesia.    Further needs to be held related to the development of internationalization strategies with other factors such as recommendations, emotional intelligence, risk performance, digital marketing, online shop, and competitive advantage with other country objects. 
Co-Authors Danardana Murwani Imam Mukhlis