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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin West Science Jurnal Bisnis Kolega Skena Bisnis
Errie Margery
STIE Professional Manajemen College Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

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The Comparison Analysis of Brand Association, Brand Awareness, Brand Loyalty and Perceived Quality of Two Top of Mind Camera Products Revi Sesario; Nugroho Djati Satmoko; Errie Margery; Yusi Faizathul Octavia; Miska Irani Tarigan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1058

Abstract

The purpose of this research is to compare the brand equity of Canon and Nikon cameras, which includes brand recognition, brand affinity, perceived quality, and brand loyalty. In this study, samples were drawn utilizing a non-probability sampling method and quota sampling strategy. A questionnaire with 27 statement items was utilized to gather data for the study, and 60 respondents were given it. Discriminant analysis has been used as the analytical technique in this work. The study's findings indicate that when the four aspects are taken together, there are variations in the brand equity of Canon and Nikon cameras. While the brand awareness factors for the two items are comparable, brand association variables, perceived quality, and brand loyalty are different.
PENGARUH ANALISA SWOT DAN SEGMENTASI PASAR TERHADAP PENCAPAIAN TARGET PENJUALAN DI PT. SELTECH UTAMA MANDIRI Richard Richard; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol 4, No 2: Jurnal Bisnis Kolega (JBK), Desember 2018
Publisher : STIE-PMCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.494 KB)

Abstract

The purpose of this study is to analyze the influence of swot analysis toward the achievement of the sales target, to analyze the influence of market segmentation toward the achievement of the sales target and to analyze the influence of swot analysis and market segmentation toward the achievement of the sales target.  The method used in this study is a survey approach, the type of research is quantitative descriptive, and the characteristic of research is explanatory research. The population of this research is all employees at PT. Seltech Utama Mandiri with a population of 45 persons and the samples are 45 persons. The methods of collecting data are interviews, distribution of questionnaires, and documentary studies. The variables are examined with a Likert scale. The model analysis of the data used to answer the hypothesis is multiple regressions. Research result indicates swot analysis and market segmentation jointly and significantly affect on the achievement of the sales target at PT. Seltech Utama Mandiri, and partially  Keywords: SWOT Analysis, Market Segmentation, Target Sales Achievement
PENGARUH DIFFERENSIASI PRODUK DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PADA PT PAREWA AERO CATERING MEDAN vivi Kosalim; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol 5 , No 1: Jurnal Bisnis Kolega (JBK), Juni 2019
Publisher : STIE-PMCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.322 KB)

Abstract

Abstract. This research was conducted at PT Parewa Aero Catering Medan. Buying interest has decreased, as seen from Himodo's food sales due to the negligence of company officers in providing catering orders resulting in disappointment for consumers and catering food delivery times are also limited. The management of the company presents two types of traditional products that are useful to attract the attention of airline logging, but the dishes that are served often occur imperfections and result in airlines complaining about this dish such as the taste of food is not right, the color of the cuisine is less attractive and frequent forgetfulness put chili The taste of chillies put in the order is less spicy so consumers complain. The image of PT Parewa Aero Catering Medan's catering food brand namely Himudo and Himudo is still less well known among customers, so the demand for catering food is not as many as competing companies such as Aerofood ACS Garuda Indonesia catering services. The population in this study were 145 consumers and a sample of 107 consumers. Data collection techniques are by distributing questionnaires, interviews, documentation studies and literature studies. Data analysis using validity and reliability test, classic assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. Conclusions in the study that simultaneously product differentiation influences and brand image on consumer buying interest at PT. Parewa Aero Catering Medan. Partially Product Differentiation has an effect on Consumer Buying Interest at PT. Parewa Aero Catering Medan. Partially Brand Image influences Consumer Purchasing Interests at PT Parewa Aero Catering Medan. Keywords: Differentiation, Brand Image, Buying Interest 
PENGARUH PERSONAL SELLING DAN PENGEMBANGAN PRODUK TERHADAP VOLUME PENJUALAN PT. INFINITI INTERNASIONAL LOGISTIC MEDAN Hery Hery; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol 5, No 2 : Jurnal Bisnis Kolega (JBK), Desember 2019
Publisher : STIE-PMCI

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Abstract

Abstract. Sales volume is one of the determining factors that greatly influences the achievement of net income, while profit or profit is an important means for the survival of a company, therefore the company must strive to create profitable sales volumes. The higher the sales volume, the profits obtained increase, thus the company will be able to survive, grow and develop further, and be strong in overcoming the influence of environmental factors that are constantly changing.The method used in this study is quantitative. The population and sample of this study are customers of PT. Infiniti International which amounted to 81 respondents. Questionnaire processing is measured by a Likert scale. The data analysis model used is multiple linear regression analysis and classical assumption test.The results of the study show that partially and simultaneously personal selling and product development have a significant positive effect on sales volume at PT. Infiniti International Logistics.  Keywords: Personal Selling, Product Development, Sales Volume. 
PENGARUH UPAH DAN INSENTIF TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. DARMASINDO INTIKARET MEDAN Jimmy Andreas; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol 6, No 1: Jurnal Bisnis Kolega (JBK), Juni 2020
Publisher : STIE-PMCI

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Abstract

Abstract. PT.Darmasindo Intikaret, Medan is a company engaged in the rubber industry that produces semi-finished goods in the form of rubber latex. There is a problem in productivity at PT.Darmasindo Inti Karet where the output results are not as planned. The wage problem that occurs in production division is the provision of wages based on working hours, but does not make a difference in the amount of wages given per hour on national holidays, or at night. The problem of incentives is the promise of giving incentives that are not kept. The company demands the search for sap for raw materials in large quantities and promises to provide incentives to employees.The population in this study were 120 people. The sample in this study amounted to 120 people. Simultaneous hypothesis test results show that wages and incentives have a significant effect on the work productivity of employees of PT.Darmasindo Intikaret, Medan. The results of the partial hypothesis test indicate that each wage and incentive have a significant effect on the work productivity of PT.Darmasindo Intikaret's employees, Medan.  Keywords: Wages, Incentives, Employee Work Productivity.
PENGARUH SISTEM INFORMASI PEMASARAN DAN SEGMENTASI PASAR TERHADAP KEPUASAN KONSUMEN PT GROWTH SUMATERA MEDAN Novita Sari; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol 6, No 2: Jurnal Bisnis Kolega ( JBK), Des 2020
Publisher : STIE-PMCI

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Abstract

Abstract. This research was conducted at PT Growth Sumatera Medan. The purpose of this study was to determine the effect of Marketing Information Systems and Market Segmentation on the Consumer Satisfaction of PT Growth Sumatera Medan.The population and sample in this study were 62 respondents. Data collection techniques are by distributing questionnaires, interviews and documentation studies. Data analysis uses multiple linear regression analysis.The conclusion of the research is that partially that the Marketing Information System has a positive and significant effect on the Consumer Satisfaction of PT Growth Sumatera Medan. Partially, Market Segmentation has a positive and significant influence on PT Growth Sumatra Medan's Consumer Satisfaction. Simultaneously that the Marketing Information System and Market Segmentation has a positive and significant effect on the Consumer Satisfaction of PT Growth Sumatera Medan. Keywords: Marketing Information Systems, Market Segmentation, Consumer Satisfaction.
PENGARUH PERSEPSI KONSUMEN DAN PROMOSI TERHADAP MINAT PEMBELIAN PRODUK PT. SUMBER LAUTAN REZEKI MEDAN Jeffry Tanoto; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol. 7 No. 1 (2021): Vol 7 No 1: Jurnal Bisnis Kolega (JBK), Juni 2021
Publisher : STIE-PMCI

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Abstract

PT. Sumber Lautan Rezeki Medan is a company engaged in production and furniture sales. There are problems with the interest in purchasing furniture to customers which is indicated by furniture sales that are declining every month. Consumer perception in this company always has the view that the products marketed by this furniture company are more expensive compared to other furniture companies. The promotion problem at this company is less attractive to consumers because this company only applies promotions such as price discounts for some types of furniture when at the end and beginning of the year. This research uses descriptive quantitative research. The population in the study was 731 consumers with a sampling technique using the Slovin formula of 5% error tolerance in the sample of 259 respondent. Data analysis techniques using multiple linear regression analysis. Partially and simultaneously there is a positive and significant effect between the consumer perception and promotion variables on purchasing interest at PT. Sumber Lautan Rezeki Medan Product. Keywords: Consumer Perception, Promotion, Purchasing Interest
The Effect of Gamification in Loyalty Programs on the Loyalty of Marketplace User Using the Expectation-Confirmation Model (ECM) Zunan Setiawan; Chevy Herli Sumerli A; Errie Margery; NYI Dewi Puspitasari; Alim Hardiansyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1117

Abstract

This study aims to determine the effect of user experience using gamification in loyalty programs on user loyalty. The number of samples in this study was 213 respondents who were marketplace users. Sampling was carried out using the purposive sampling technique. The data analysis process was carried out based on the PLS-SEM approach with SmartPLS version 3.2.8 software. The model used is a modified result of the Expectation-Confirmation Model (ECM). Overall, this study found that users feel satisfied and loyal to marketplace. Another result obtained is that 1 of 14 hypotheses is rejected. Based on the 13 accepted hypotheses, it can be concluded that the entertainment, trendy, intimacy, and novelty variables of the user experience using gamification have an influence on user loyalty through the hedonic value and utilitarian value variables.
Analysis Of The Influence Of Service Quality, Brand Image And Branch Office Location On Banking Customer Decisions In Money Saving In Indonesia Luh Komang Candra Dewi; Bahtiar Efendi; Errie Margery; Arnold Sultantio Hutabarat; Prety Diawati
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1737

Abstract

The purpose of this study is to examine how customers’ decisions to save at religious banks are influenced by factors such as location, service quality, and brand image. Purposive sampling is the technique employed for sampling. There were one hundred respondents in this survey who hold savings accounts with Islamic banks. Multiple liner regression is the analysis technique employed in this study. The findings demonstrated that the customer’s decision to save at an religious bank was significantly influenced, both partially and simultaneously, by the factors of brand image, service quality, and location.
Analisis Bibliometrik Personalisasi dalam Implementasi Pemasaran Berkelanjutan Errie Margery; Harimurti Wulandjani
Jurnal Multidisiplin West Science Vol 3 No 03 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i03.1052

Abstract

Personalisasi dalam pemasaran telah menjadi semakin penting dalam konteks praktik bisnis yang berkelanjutan. Penelitian ini bertujuan untuk melakukan analisis bibliometrik yang komprehensif terkait dengan personalisasi dalam implementasi pemasaran berkelanjutan. Dengan menggunakan metode bibliometrik, studi ini mengidentifikasi literatur yang relevan dan berkontribusi dalam bidang personalisasi pemasaran dan pemasaran berkelanjutan, menganalisis tren penelitian yang ada, serta mengembangkan panduan atau rekomendasi praktis bagi pelaku bisnis untuk mengintegrasikan personalisasi dalam strategi pemasaran berkelanjutan. Hasil pemetaan jaringan kata kunci mengungkapkan perkembangan yang signifikan dalam penelitian tentang personalisasi, dengan fokus yang semakin meningkat pada aplikasi personalisasi dalam pemasaran, pendidikan, dan kedokteran. Implikasi dari analisis ini memberikan wawasan yang berharga bagi pengembangan strategi pemasaran berkelanjutan yang lebih efektif dan berorientasi pada konsumen di era industri modern.
Co-Authors Alim Hardiansyah Arnold Sultantio Hutabarat Bahtiar Efendi Chevy Herli Sumerli Diawati, Prety Feronica Feronica Goh, Thomas Sumarsan Harimurti Wulandjani Hery Hery Jeffry Tanoto Jimmy Andreas Luh Komang Candra Dewi Novita Sari Nugroho Djati Satmoko NYI Dewi Puspitasari Revi Sesario Richard Richard Seri Seri Tarigan, Miska Irani Thomas Sumarsan Goh vivi Kosalim Yusi Faizathul Octavia Zunan Setiawan