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Dasmansyah Adyas
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PENGARUH BAURAN PEMASARAN (7P) TERHADAP KEPUTUSAN SEWA KENDARAAN DI PT SURYA SUDECO (TUNAS RENT) Osta Nababan, Benny; Dasmansyah Adyas; Muhlis; Adriana, Rully
Economicus Vol. 16 No. 2 (2022): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i2.297

Abstract

Fulfilling the need for transportation equipment is not only fulfilled by buying but, can also be done through a rental system. As a result, the vehicle rental business has become a very lucrative business opportunity, both corporate and individual. Efforts to seize a fairly large market share require the right strategy so that business owners can achieve the targets that have been set and can increase the number of management units (units in contract). This study aims to determine the effect of marketing variables (7P) on rental decisions at PT Surya Sudeco either partially or simultaneously. This study was also conducted to determine the marketing mix (7P) and how much the marketing mix (7P) can explain the vehicle rental decision at PT Surya Sudeco. The results of the T test show that among the independent variables (X) analyzed, only the product variable has a positive and partially significant effect on vehicle rental decisions. While the results of the F test show that the independent variable (X) simultaneously has a positive and significant effect on the dependent variable (Y). The value of the coefficient of determination (R Square) of 35.1% indicates the contribution of the influence of the independent variable simultaneously to the dependent variable. While the remaining 64.9% is the influence of other variables (residual/error values) outside of the variables studied.
PENGARUH BAURAN PEMASARAN (7P) TERHADAP KEPUTUSAN SEWA KENDARAAN DI PT SURYA SUDECO (TUNAS RENT) Benny Osta Nababan; Dasmansyah Adyas; Muhlis Muhlis; Rully Adriana
Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i1.55

Abstract

Fulfilling the need for transportation equipment is not only fulfilled by buying but, can also be done through a rental system. As a result, the vehicle rental business has become a very lucrative business opportunity, both corporate and individual. Efforts to seize a fairly large market share require the right strategy so that business owners can achieve the targets that have been set and can increase the number of management units (units in contract). This study aims to determine the effect of marketing variables (7P) on rental decisions at PT Surya Sudeco either partially or simultaneously. This study was also conducted to determine the marketing mix (7P) and how much the marketing mix (7P) can explain the vehicle rental decision at PT Surya Sudeco. The results of the T test show that among the independent variables (X) analyzed, only the product variable has a positive and partially significant effect on vehicle rental decisions. While the results of the F test show that the independent variable (X) simultaneously has a positive and significant effect on the dependent variable (Y). The value of the coefficient of determination (R Square) of 35.1% indicates the contribution of the influence of the independent variable simultaneously to the dependent variable. While the remaining 64.9% is the influence of other variables (residual/error values) outside of the variables studied.
PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI BIRO UMUM UNIVERSITAS PERTAHANAN DI SENTUL, BOGOR Syaiful Anwar; Dasmansyah Adyas; Muchammad Hamdani; Al Amin
Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i1.63

Abstract

This study aims to determine 1) the effect of compensation on employee performance; 2) The Effect of Work Motivation on Employee Performance; 3) The Effect of Compensation and Work Motivation jointly on the Performance of Public Bureau Employees of the Defense University in Sentul Bogor. The research design used is Ex-post facto. The sampling technique in this study used saturated sampling method, the sample in this study were 77 employees. Data collection techniques used in this study were documentation and questionnaires. The data analysis technique used is multiple linear regression analysis. The results showed that: 1) There is a positive and significant effect of Compensation on Employee Performance with a correlation coefficient Rx1y of 0.474 and a coefficient of determination R2 x1y of 0.225, a tcount of 2.125 > ttable of 1.991. 2) There is a positive and significant effect of Work Motivation on Employee Performance with a correlation coefficient of 0.674 rx2y and a determination coefficient of 0.454 r2x2y, the price of tcount is 6.114 > ttable 1.991. 3) There is a positive and significant effect of Compensation and Work Motivation together on Employee Performance with a positive multiple correlation coefficient Ry(1.2) of 0.696 and a coefficient of determination R2 y(1.2) of 0.485, Fcount value of 5.440 > Ftable 2,14
STRATEGI PENGEMBANGAN USAHA BORDIR KOMPUTER PADA CV GRAPIKA PROJECT PERKASA CIBINONG KABUPATEN BOGOR Muhlis Muhlis; Dasmansyah Adyas; Zeze Zakaria Hamzah; Muhtadi Nugroho
Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i1.64

Abstract

The purpose of this study is to determine the strategy that becomes a priority in the business development of CV Grapika Project Perkasa Cibinong. The method that the author uses is a qualitative research method. This research was conducted at CV Graphika Project Perkasa Cibinong. This research was conducted at CV Graphika Project Perkasa Cibinong. The time of the research was carried out for 6 months, namely November 2020 - April 2021. Data analysis was carried out by SWOT analysis. Based on the results of the IFE matrix calculation for CV Graphika Project Perkasa for the overall internal factor weight score, a total score of 2.80 is obtained, which means that the value is at a strong level. Meanwhile, based on the results of the calculation of the EFE matrix for Radio Teman for the overall internal factor weight score, a total score of 1.90 is obtained, which means that the value is at a weak level. Based on the IFE matrix and the EFE matrix table, it is known that the IFE matrix value is 2.80 and the EFE matrix value is 2.81. The strategy that should be used by companies located in Cells II and IV is a market development strategy, so based on the results of the IFE and EFE matrices, the right strategy for CV Grapika Project Perkasa is a market development strategy.
ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN DI INDOMARET DELIVERY CIKARET KODE TOKO (TA5P) KECAMATAN CIBINONG KABUPATEN BOGOR Mujito Mujito; Dasmansyah Adyas; Muhlis Muhlis; Siti Nurkilah
Economicus : Jurnal Ekonomi dan Manajemen Vol. 13 No. 1 (2022): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i1.66

Abstract

This study aims to determine the level of service performance of Indomaret Delivery Cikaret Toko Kode TA5P, Cibinong District, Bogor Regency as well as to determine customer satisfaction with service quality and to find out what factors must be improved in order to become consumer satisfaction for Indomaret Delivery Cikaret Toko Kode TA5P, Cibinong District, Bogor Regency. . The results of the study show that: (1) The level of service quality is very good in meeting consumer satisfaction Indomaret Delivery Cikaret Toko Kode TA5P is at indicator 14, the total value is 429 from the total maximum value of 500 (5 x 100). (2) The level of customer satisfaction is very good in the quality of service provided by Indomaret Delivery Cikaret Toko Kode TA5P in indicator 2, a total value of 443 is obtained from the total maximum value of 500 (5 x 100). (3) Overall the highest level of conformity in indicator 4 obtained a level of conformity of 106.23%. While the smallest level of conformity is on indicator 8, which is 92.63%. (4) The level of service quality that is a top priority and must be maintained is in quadrants I and II, especially quadrant I.
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA BRIO Dasmansyah Adyas; Ida Suryani
Economicus : Jurnal Ekonomi dan Manajemen Vol. 12 No. 1 (2021): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i1.80

Abstract

This research aims to determine the effect of Product Quality, Brand Image and Price partially and simultaneously on Purchase Decision and the factor which has the most dominant effect on Purchase Decision of Honda Brio Car in Honda Internusa Cibinong. This populations are consumers who buy and have ever bought a Honda Brio car with samples of 100 people. In this research the technique used is questionnaire method by questionnaire or distributing list of questions to respondents. The analysis method used multiple regression analysis with the help of SPSS v23 application program. From the research results it is obtained that the formed regression equation is Y = 6,780+0,120X1+0,427X2+0,228X3. Partially each variable (Product Quality, Brand Image and Price) has an effect on the purchase decision because the t count > t table and the significance value is < 0,1. Whereas simultaneously variable (Product Quality, Brand Image and Price) has an effect on the purchase decision because the F count is 14,962 > F table 2,14 and the significance score is 0,000. From the determination coefficient test results the Adjusted R square value obtained is 0,297 (29%), where the rest 71% is affected by other factors not examined in this research.
PERSEPSI KONSUMEN TERHADAP MARKETPLACE TOKOPEDIA DAN SHOPEE DI KECAMATAN CIBINONG KABUPATEN BOGOR Dasmansyah Adyas; Desy Nur Cahyani
Economicus : Jurnal Ekonomi dan Manajemen Vol. 11 No. 1 (2020): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v11i1.95

Abstract

This study aims to determine how consumers perceive the Tokopedia and Shopee marketplaces on the dimensions of product, price, promotion, and ease of use, namely in the community in the Cibinong District, Bogor Regency. This research uses descriptive research with a quantitative approach and uses data analysis techniques Weighted Means Score (WMS) by comparing the average value of each variable. Analysis of the assessment of consumer perceptions of the Tokopedia and Shopee markets is measured by a Likert scale using a questionnaire distributed to 150 respondents who have purchased at the Tokopedia and Shopee markets. The results of this study indicate that the product variable (X1) Shopee (with a score of 4.35) is superior to Tokopedia (with a score of 4.01), on the price variable (X2) Shopee (with a score of 4.24) is superior to Tokopedia ( with a score of 3.98), on the promotional variable (X3) Shopee (with a score of 4.38) was superior to Tokopedia (with a score of 4.07), and on the variable using Shopee (X4) (with a score of 4.42) was more superior to Tokopedia (with a score of 4.21).
Co-Authors Adriana, Rully Al Amin Benny Osta Nababan Desy Nur Cahyani Ida Suryani Muchammad Hamdani Muhlis Muhlis Muhlis Muhtadi Nugroho Mujito Mujito Rully Adriana Siti Nurkilah Syaiful Anwar Zeze Zakaria Hamzah