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Tulim, Anto
Universitas Mikroskil
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PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN PADA PT. TRIYASA SUKSES MAKMUR MEDAN Anto Tulim
JURNAL ILMIAH KOHESI Vol 3 No 1 (2019): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.122 KB)

Abstract

Consumer buying interest are influenced by the location and service quality factor. Companies must be able to choose a strategic location and provide good quality service towards consumers to beat others in competition. Location as a potential strategic weapon to beat competitors. Quality of service as an important factor to influence consumer buying interest. Strategic location and good service are able to increase consumer buying interest on the product selling. The purpose of this study is to find out or analyze the influence of location and quality of service towards consumer buying interest at PT. Triyasa Sukses Makmur Medan. This research was conducted at PT. Triyasa Sukses Makmur Medan. The type of research used is descriptive quantitative research.The results shows that the location variable and quality of service make a positive and significant influence both partially and simultaneously towards consumer buying interest at PT. Triyasa Sukses Makmur Medan. 37,1% of R Square value shows that 37,1% ability of location (X1) and quality of service (X2) variables are able to influence consumer buying interest (Y) at PT. Triyasa Sukses Makmur Medan while the remaining 62,9% are the influence of other independent variables that are not explained or not analyzed by researcher in this study such as product quality, product distribution or prices variables.
Pengaruh Perputaran Kas, Perputaran Piutang Dan Perputaran Modal Kerja Terhadap Rentabilitas Pada PT Wijaya Karya Edy Firmansyah; Anto Tulim; Dina Hastalona; Desliani Zalukhu
AKUA: Jurnal Akuntansi dan Keuangan Vol. 1 No. 1 (2022): Januari 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.33 KB) | DOI: 10.54259/akua.v1i1.270

Abstract

Economic rentability is the achievement achieved by a company expressed in percentage terms, after being compared between the results obtained with the capital used. In addition to increasing economic rentability, there are still other factors that are no less important to pay attention to companies in assessing the level of efficiency of the company, among others, judging from the rate of cash turnover, receivable turnover and working capital turnover. This research aims to find out the effect of cash turnover, receivable turnover and working capital turnover on economic rentability both partially and simultaneously on PT. Wijaya Karya (Persero) Tbk. The research method used by researchers is descriptive quantitative by using data from financial statements of PT. Wijaya Karya (Persero) Tbk. Based on the results of research conducted it can be known that partially variable cash turnover and working capital turnover do not have a significant effect on economic rentability, and partial receivable turnover has a significant effect on economic rentability. Simultaneously variable cash turnover, receivable turnover and working capital turnover have a significant effect on economic rentability.
Pengaruh Harga, Produk dan Lokasi Terhadap Loyalitas Konsumen Melalui Undang-Undang Perlindungan Konsumen Pada CV. Triple Delapan Group Anto Tulim; Zetria Erma; Monika Ellis Sukma
MAMEN: Jurnal Manajemen Vol. 1 No. 1 (2022): Januari 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.569 KB) | DOI: 10.55123/mamen.v1i1.2

Abstract

Consumer loyalty are influenced by price, product and location factors. Companies must have competitive prices, have quality products and have a strategic location in other can be increased consumer loyalty. Price is the amount of money that has been agreed upon by prospective buyers and sellers to be exchanged for goods or services in a business transaction. Products are all things that can fulfill and satisfy human needs or desires, both tangible and intangible. Location is one of the initial activities that must be carried out before the company starts operating determining the right location will affect the company's ability to serve consumers. Consumer loyalty is a consumer's commitment to a product or service by making routine purchases more than twice. Prices that can be reached by consumers, products that are in accordance with their benefits and a location located in the city center will increase consumer loyalty. The purpose of this study was to determine or analyze the effect of price, product and location towards consumer loyalty at CV. Triple Delapan Group Medan. This research was conducted at CV. Triple Delapan Group Medan. The type of research used is descriptive quantitative research. The results showed that price, product and location had a positive and significant effect both partially and simultaneously towards consumer loyalty at CV. Triple Delapan Group Medan. The adjusted R square value of 90.7% indicates that the variable ability of price (X1), product (X2) and location (X3) affects consumer loyalty (Y) at CV. Triple Delapan Group Medan while the remaining 9.3% is the influence of other independent variables that are not explained or not examined by researchers in this study such as promotion, service quality or consumer purchase interest variables.
Anto Tulim Pengaruh Promosi, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Alat Kesehatan Pada PT. Mitra bersama Sejahtera Abadi Anto Tulim; Edy Firmansyah; Kelvin Meidi
MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.76 KB) | DOI: 10.55123/mamen.v1i2.211

Abstract

Purchasing decisions are influenced by promotion, price and quality of products. The company must ensure as many promotions as possible, prices that are able to compete with similar companies and maintain the quality of products so that they can still be used to improve purchasing decisions. Promotion is a form of marketing communication. Price is the amount of money needed in exchange for various combinations of goods and services. Product quality is a dynamic condition related to products, people and labor, processes or environments that comply with and exceed consumer expectations. Purchasing Decision is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. Having a complete product, competitive prices and more promotions can improve purchasing decisions. The purpose of this research is to find out and analyze the influence of promotion, price and quality of products towards the decision to purchase medical devices at PT. Mitra Bersama Sejahtera Abadi. This research was conducted at PT. Mitra Bersama Sejahtera Abadi. The type of research used is descriptive quantitative. The results of this study showed that the promotion, price and quality of products simultaneously have a positive and significant effect towards purchasing decisions at PT. Mitra Bersama Sejahtera Abadi. In part, price has a positive and significant effect towards the decision to purchase medical devices at PT. Mitra Bersama Sejahtera Abadi while promotion and quality of products does not have a positive and significant effect towards medical devices purchasing decisions at PT. Mitra Bersama Sejahtera Abadi. In addition, testing of the adjusted determination coefficient was 0.764 meaning that promotion, price and quality of products had an effect of 76.4% towards purchasing decisions while the remaining 23.6% were influenced by other unexorded free variables such as service quality, location and brand image.
MANAJEMEN SUMBER DAYA MANUSIA TERHADAP PRODUKTIFTAS USAHA MELALUI KUALITAS SDM DI INDUSTRI KECIL DAN MENENGAH (IKM) DI PROVINSI SUMATERA UTARA Sunday Ade Sitorus; Winda Ardiani; Hanna Damanik; Anto Tulim; Lasma Siagian
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1010

Abstract

The purpose of this study is to determine whether planning for HR procurement, organizing HR and providing motivation has a direct or indirect effect on the productivity of Small and Medium Industries (IKM) through the quality of human resources. This study focuses on human resource management activities such as HR procurement planning, HR organization and motivation which only affects other variables, namely the productivity of Small and Medium Industries (IKM) through the intervening variable of HR quality. In this study, the independent variable is HR procurement planning, HR organization and motivation, the dependent variable is Small and Medium Industry (IKM) productivity, while the intervening variable is HR quality, where data analysis uses PLS 3.0 path analysis. This research is a quantitative descriptive research method using path analysis, with a sample of 100 people, using probability sampling. Partially, only the motivational variable for HR has a positive and significant effect on the variable quality of HR in Small and Medium Industries (IKM) and the work productivity variable for Small and Medium Industries (IKM) in North Sumatra. Meanwhile, simultaneously, the variables of HR procurement planning, HR organizing and motivating HR have a positive and significant effect on the work productivity of Small and Medium Industries (IKM) in North Sumatra through the variable of HR quality in Small and Medium Industries (IKM). Through the results of the study, only the motivational variable for HR has indirect implications for the work productivity of Small and Medium Industries (IKM) in Indonesia through the quality of HR in Small and Medium Industries (IKM), where by providing more motivation to businesses, Small and Medium Industries and Medium Enterprises (IKM) will be able to improve the quality of their human resources while at the same time increasing the work productivity of Small and Medium Industries (IKM).
Pengaruh Kemudahan Penggunaan E-Commerce, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Pada Marketplace Shopee Petrus Mongol; Benni Purba; Anto Tulim; Purnaya Sari Tarigan; Endah Andriani PratiwI
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1132

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup terhadap keputusan pembelian pada marketplace shopee. Populasi dalam penelitian ini adalah mahasiswa stambuk 2019-2021 Fakultas Ekonomi Bisnis Universitas Sumatera Utara. Sampel sebanyak 100 responden. Variabel independen dalam penelitian ini adalah pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup, yang menjadi variabel dependen adalah keputusan pembelian. Instrumen dalam penelitian ini menggunakan kuesioner yang kemudian diolah dengan menggunakan software aplikasi IBM SPSS versi 26. Untuk menganalisis data menggunakan regresi linear berganda. Hasil penelitian ini secara parsial bahwa kemudahan penggunaan e-commerce berpengaruh positif terhadap keputusan pembelian, harga berpengaruh positif signifikan terhadap keputusan pembelian dan gaya hidup berpengaruh negatif tidak signifikan terhadap keputusan pembelian. Secara simultan hasil penelitian menunjukkan bahwa kemudahan penggunaan e-commerce, harga dan gaya hidup berpengaruh positif signifikan terhadap keputusan pembelian.
Pengaruh Komunikasi Pemasaran, Kepercayaan dan Kepuasan Terhadap Loyalitas Pelanggan Pada Marketplace Shopee Dwi Wahyono; Gregorius Jarot Windarto; Anto Tulim; Yayuk SuprihartinI; Taryana Taryana
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1510

Abstract

Tujuan dari penelitian ini untuk mengetahui dan menganalisis seberapa besar pengaruh komunikasi pemasaran, kepercayaan dan kepuasan terhadap loyalitas pelanggan pada marketplace Shopee, baik secara parsial maupun simultan. Penelitian dilaksanakan dengan metode kuantitatif, serta desain penelitian hubungan kausal. Metode sampel nonprobability sampling dengan sampling purposive, menggunakan software SPSS versi 26. Sampel dalam penelitian ini sebanyak 100 responden. Metode analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian membuktikan bahwa melalui uji t menunjukkan variabel komunikasi pemasaran berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Sedangkan variabel kepercayaan secara parsial berpengaruh negatif tidak signifikan terhadap loyalitas pelanggan. Variabel kepuasan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Berdasarkan hasil uji f maka dapat disimpulkan, bahwa variabel komunikasi pemasaran, kepercayaan dan kepuasan secara simultan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Produk Skincare Skintific Pada Mahasiswa/ I Kota Medan Risky Mulya Agustina; Nasrul Efendi; Anto Tulim
Jurnal Wira Ekonomi Mikroskil Vol 14, No 1 (2024): Volume 14 Nomor 1 Edisi April 2024
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v14i1.1221

Abstract

Penelitian tersebut bertujuan untuk mengetahui dan menganalisis Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Produk Skincare Skintific pada Mahasiswa/ I di Kota Medan. Jenis penelitian tersebut merupakan jenis penelitian deskriptif kuantitatif. Teknik penentuan sampel pada penelitian menggunakan non-probability sampling dengan metode Accidental. Dilakukan dengan penyebaran kuisioner secara online menggunakan google form 100 sampel, yaitu konsumen produk Skincare Skintific. Metode analisis data yang digunakan adalah analisis regresi linear berganda. Hasil pengujian secara parsial menunjukkan bahwa variabel Kualitas Produk berpengaruh positif dan tidak signifikan terhadap keputusan pembelian produk skincare Skinitific sedangkan Harga dan Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk skincare Skintific. Selanjutnya hasil pengujian secara simultan menunjukkan bahwa variabel independent (Kualitas Produk, Harga dan Promosi) berpengaruh positif dan signifikan terhadap variabel dependent (Keputusan Pembelian). Koefisien determinasi menunjukkan bahwa variabel Kualitas Produk, Harga dan Promosi dapat menjelaskan variasi terhadap Keputusan Pembelian sebesar 84,2% sedangkan sisanya 15,8% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian tersebut.
SOSIALISASI PENGGUNAAN MEDIA SOSIAL UNTUK PENGEMBANGAN USAHA DAN PENEGAKAN HUKUMNYA PADA MASA PANDEMI COVID-19 TERHADAP IBU-IBU ANGGOTA IKATAN MASYARAKAT KOTO TANGAH (IMKT) MEDAN Erma, Zetria; Yuanita, Yuanita; Tulim, Anto
Jurnal Abdimas Mutiara Vol. 2 No. 2 (2021): JURNAL ABDIMAS MUTIARA
Publisher : Universitas Sari Mutiara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Berkembangnya Virus Corona (Covid-19) membawa dampak yang sangat besar terhadap kegiatan UMKM yang dilakukan oleh masyarakat di kota Medan. Kelompok yang menjadi mitra PKM ini adalah Ibu-ibu anggota Ikatan Masyarakat Koto Tangah (IMKT) Medan yang mempunyai usaha menjual makanan dan minuman yang mengalamai penurunan pendapatan yang sangat drastis akibat berkembangnya Virus Corona. Permasalahan yang dihadapi oleh mitra PKM adalah belum mengerti dan memahami tentang 1) manajemen pemasaran di masa Covid-19 dengan memanfaatkan media sosial, 2) cara penggunaan media sosial untuk mengembangkan usaha dan 3) penegakan hukum terhadap pelanggaran penggunaan media sosial. Kegiatan sosialisasi dilakukan terhadap 12 orang ibu-ibu anggota IMKT Medan dalam bentuk penyuluhan dengan pemberian materi dalam bentuk modul yang berisi tentang manajemen pemasaran dengan memanfaatkan media sosial dan penegakan hukum terhadap pelanggaran penggunaan media sosial. Selain itu, dilakukan juga pelatihan tentang cara menggunakan media sosial untuk pengembangan usaha. Kegiatan sosialisasi diharapkan akan menambah pemahaman, wawasan dan keterampilan mitra PKM sehingga bisa lebih mengembangkan atau menambah pendapatan dari usaha yang mereka kelola selama berjangkitnya wabah Covid-19.
Live Streaming, Content Marketing, Flash Sale In Online Shopping Decisions For E-Commerce Nasrul Efendi; Pioner Pelawi; Anto Tulim
Jurnal Ekonomi Vol. 29 No. 3 (2024): November 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i3.2521

Abstract

This study underscores the pressing need to support the growth and success of e-commerce platforms in addressing the challenges and seizing the opportunities of today's digital commerce landscape. The primary objective of the research is to assess the impact of live streaming, content marketing, and flash sales on the online shopping decisions of users on Tokopedia. The study employs a descriptive statistical analysis, combining qualitative methods with quantitative elements. The research population consists of Tokopedia users in Medan City, with purposive sampling used to select participants. A convenience sampling technique determined the sample size, which included 260 respondents. The results of the study show that content marketing has a significant and notable effect on online shopping decisions, whereas flash sales and live streaming have smaller effects and are not statistically significant.
Co-Authors Adriansyah Adriansyah Amra, Ricca Nophia Benni Purba Chairina Chairina, Chairina Desliani Zalukhu Dewi, Dora Silvia Dina Hastalona Dwi Wahyono Elisabeth Sitepu Endah Andriani PratiwI Erma, Zetria Ermawy, Ardi Felliciali, Selvi Fransiskus Gultom, Fransiskus Gregorius Jarot Windarto Gulo, Yona Halim, Tiffani Jolie Hanna Damanik Hanny Siagian Helman Helman, Helman Hutagaol, Jarungjung Ismayani Ismayani Karim, Ahmad Karo Karo, Selamat Kelvin Meidi Khairuddin Tampubolon lasma siagian Magdalena Magdalena Manullang, Marihot Masitah, Tina Herianty Monika Ellis Sukma Nasrul Efendi Nasution, Ridwan Pangeran, Pangeran Pantas Sianturi, Pantas Pardede, Marioga Petrus Mongol Pioner Pelawi Purnaya Sari Tarigan Rahmaniah, Rahmaniah Ria Sintha Devi RINI RINI Risky Mulya Agustina Sahid, Muhammad Samah, Eri Siagian, Sarmauli Hanny Silalahi, Alistraja Dison Siregar, Ekun Melki Mozart Siregar, Imanuddin SITORUS, ERBIN Situmeang, Mahyudin Sriyanto, Darmawan Suhelmi, Suhelmi Sunday Ade Sitorus Suwianto, Suwianto Tampubolon, Manner Wahyuni, Rayu Sri Winda Ardiani Yayuk Suprihartini Yoga Yuniadi Yuanita, Yuanita Yusri Yusri Zetria Erma