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All Journal Primanomics : Jurnal Ekonomi & Bisnis Jurnal Ekonomi, Bisnis, dan Humaniora El-Mujtama: Jurnal Pengabdian Masyarakat
Susilowati
Universitas Tangerang Raya
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP STRUKTUR MODAL DI PERUSAHAAN LQ45 Susilowati; Hurian Kamela; Rr. Dian Anggraeni; Muhammad Nurfadlal Raksawardhana; Ryan Saputra Alam
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 1 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i1.1540

Abstract

Kegiatan bisnis yang dilakukan oleh suatu Entitas atau Perusahaan berperan penting terhadap perkembangan perekonomian di Indonesia. Pengambilan keputusan keuangan perusahaan sebagai kunci utama khususnya pada struktur modal dengan melakukan pembiayaan aktiva dan melakukan peningkatan modal bisnis suatu perusahaan. Tujuan penelitian yaitu untuk memberikan analisis perhitungan mengenai 3 buah variabel yaitu struktur modal, profitabilitas dan likuiditas. Variabel dependen yang digunakan adalah struktur modal sedangkan variabel independen adalah profitabilitas dan likuiditas. Metode yang digunakan secara kuantitatif dengan asumsi regresi linear. Populasi berdasarkan perusahaan yang masuk dalam LQ45 tahun 2021. Sampel yang diambil berupa sampel purposive sampling. Analisis penelitian menjelaskan bahwa profitabilitas dan likuiditas berpengaruh negatif terhadap struktur modal, sehingga kinerja keuangan tergantung sesuai dengan kondisi perusahaan. Hasil penelitian menjelaskan bahwa penelitian ini memberikan gambaran bahwa kondisi dan situasi perusahaan mempunyai struktur yang berbeda-beda, walaupun perusahaan termasuk di LQ 45 tetapi tidak menutup kemungkinan perubahan hasil mengenai likuiditas dan profitabilitas tidak bisa sama dengan penelitian sebelumnya.
PENGARUH KEPEMILIKAN INSTITUSIONAL DAN KOMITE AUDIT TERHADAP NILAI PERUSAHAAN PADA PERBANKAN Susilowati; Pengwi; Yusiresita Pajaria; Edi Triwibowo; Vieronicha Lyu Sipanghona
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 1 No 1 (2021): Ekonomi Kemanusiaan
Publisher : Universitas Tangerang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was investigated to see the effect of Institutional Ownership and Audit Committee on Firm Value in Islamic banking in 2016-2019. The sample of this study, the researchers used all Islamic banking companies during the 2016-2019 period totaling 13 companies. The data used using secondary data obtained from the website of Islamic banking companies. Based on the analysis results show that the variable of institutional ownership has an effect on firm value and the audit committee has an effect on the dependent variable of firm value.
Digital Marketing Pengembangan Mutu Varian Dodol Tenjo: Study Dodol Tenjo Cap Boga Rasa dan Dodol Tenjo Cap Madu Dede Puspa Pujia; Susilowati; Anton Brotosakti; Sumardi Sumardi; Slamet Riyanto
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.5095

Abstract

 This Community Service Activity aims to support the existence of native Tenjo MSMEs which operate in the culinary sector, namely dodol. Currently, technological developments are increasingly sophisticated, which requires all business actors to participate in technological developments to maintain their businesses, including Dodol Tenjo business actors. Due to existing technological developments, Dodol Tenjo business actors can take advantage of digital-based marketing and gradually abandon traditional marketing so that the marketing coverage area becomes wider and can be accessed by anyone and anywhere. So sales of Dodol Tenjo will experience a significant increase. The things that hinder the development of Dodol Tenjo sales that is: the marketing used is still traditional, namely by entrusting the product to shops around Bogor and Tangerang and stagnant business development. Based on this problem, Community Service is carried out by Tangerang Raya University for partners, namely Dodol Tenjo business actors using the method: a) Lecture Method: MSME business actors are given introductory material on digital marketing and discuss the benefits of digital marketing from efficient costs to coverage. unlimited sales area. b) tutorial method: MSME entrepreneurs are given material on how to create an online shop in an application on a cellphone and how to fill in data to be able to make sales online. c) discussion method: MSME business actors are given the opportunity to discuss problems in creating an online shop and operating their online shop in an application.
Co-Authors Alam, Ryan Saputra Anton Brotosakti Dede Puspa Pujia Edi Triwibowo Hurian Kamela Muhammad Nurfadlal Raksawardhana Pengwi Rr. Dian Anggraeni Slamet Riyanto Sumardi Sumardi Vieronicha Lyu Sipanghona Yusiresita Pajaria