Article Per Year (5 Year)
p-Index From 2020 - 2025
0.947
P-Index
This Author published in this journals
All Journal Journal on Education Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat International Journal of Business and Quality Research
Victor Prasetya
Institut Teknologi dan Bisnis ADIAS
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Pengaruh Biaya Produksi, Biaya Operasional dan Penjualan terhadap Laba Bersih (Studi pada Sub Sektor Food And Beverage di Bursa Efek Indonesia Periode 2017-2021) Victor Prasetya; Suripto Suripto; Saras Meilia Puspitasari
Journal on Education Vol 5 No 1 (2022): Journal on Education: Volume 5 Nomor 1 Tahun 2022
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menganalisis dan memperoleh bukti empiris pengaruh biaya produksi, biaya operasional dan penjualan terhadap laba bersih di perusahaan sub sektor food and beverage yang terdaftar di BEI. Pada penelitian ini digunakan teknik pengambilan sampel purposive sampling, diperoleh laporan keuangan 21 perusahaan sampel selama lima tahun. Total sampel penelitian adalah 105 data. Hasil penelitian ini menunjukkan bahwa secara parsial variabel biaya produksi tidak berpengaruh terhadap laba bersih. Variabel biaya operasional berpengaruh terhadap laba bersih Varibel penjualan berpengaruh terhadap laba Secara simultan variabel biaya produksi, biaya operasional dan penjualan berpengaruh terhadap laba. Uji koefesien determinasi menunjukkan adjusted R square sebesar 0,384. Hal ini menunjukkan bahwa variabel yang diteliti yaitu biaya produksi, biaya operasional dan penjualan memberikan pengaruh terhadap laba bersih sebesar 38,4%. Sisanya sebesar 61,6% dijelaskan oleh sebab-sebab lain di luar model.
Pelatihan Peningkatan Ketrampilan Penyusunan Laporan Keuangan Untuk Koperasi Serba Usaha (KSU) SEMESTA Suripto Suripto; Victor Prasetya; Hartoyo Hartoyo
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 3 (2023): August 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i3.127

Abstract

The purpose of the Community Service activity is to increase the knowledge and understanding of the management and members of the Koperasi Serba Usaha (KSU) "SEMESTA" in Bojongnangka Village, Pemalang about the preparation of cooperative financial statements in accordance with SAK ETAP carried out on 19 March 2023, because based on discussions with the management of KSU Semesta, it shows that the cooperative management has problems in understanding and preparing financial reports. For the training, lecture, tutorial, and discussion techniques were used, discussing the steps in preparing financial statements, the tools needed to prepare financial statements, and practice cases In conclusion, the training activities went smoothly. Participants were enthusiastic by immediately asking questions, and there were several participants who were interested in learning more about cooperative bookkeeping for the smooth running and development of their cooperatives.
PENDAMPINGAN PEMANFAATAN PEMASARAN DIGITAL BAGI UMKM DI KABUPATEN PEMALANG Dian Murdianingsih; Noor Rosyadi; Victor Prasetya; Saras Meilia Puspitasari; Windi Aulia Safitri
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 6 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/exvg4j28

Abstract

Tujuan   pengabdian masyarakat  ini  untuk  mendampingi  UMKM  dalam  meningkatkan  strategi  pemasaran  guna meningkatkan penjualan produk pada UMKM Cangkang Telur Ceria di Desa Bulu, Kecamatan Petarukan, Kabupaten Pemalang. Hasil dari pendampingan yaitu pembuatan  akun Facebook dan Instagram  sebagai sarana  untuk  mempromosikan  produk  secara  lebih  luas,  pemberian  logo  UMKM  agar produknya di kenal luas oleh masyarakat, serta pembuatan perizinan Nomor Induk Berusaha (NIB)  sebagai  tanda  pengenal  resmi  dari  usaha  yang  sedang  dijalankan.  Pendampingan ini membekali UMKM agar memiliki kemampuan menggunakan Digital Marketing secara optimal sehingga dapat memasarkan produk maupun jasa secara lebih luas, yang pada akhirnya terjadi peningkatan omset dalam penjualan.
Impact of Green Marketing Mediating Brand Love on Purchasing Decisions for Batik MSME Products in Central Java Syafi'ah; Victor Prasetya; Melan Susanty Purnamasari; Oki Anggraeni Oki; Reza Rahmadi Hasibuan Reza
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1279

Abstract

In an era where consumers are increasingly aware of the importance of sustainability, Batik SMEs in Central Java find themselves in a strategic position to leverage the trend of Green Marketing as a tool to enhance their competitiveness. The objective of this research is to analyze the impact of green marketing mediating the relationship between brand love and purchasing decisions in Batik Micro, Small, and Medium Enterprises (UMKM) in Central Java. The total population of manufacturing company employees in Central Java in 2022 is approximately 465.654. Using the Slovin's formula, a sample of 219 Actor and MSME Batik Consumers was obtained with a confidence level of 5%. A purposive random sampling technique was applied to select a sample of Actor and Batik MSME Consumers, thereby ensuring good representation of the various Batik MSMEs in Central Java. To analyze the data and test the research hypothesis, the Mediation Regression method was used with the help of SPSS software. The results of this research are that brand love has a significant and positive influence on purchasing decisions, then green marketing mediates the relationship between brand love and purchasing decisions among Batik MSMEs in Central Java.
Unlocking Competitive Advantage: Key Moderating Factors for MSMEs Amidst the COVID-19 Era Arum Wahyuni Purbohastuti; Yulia Nur Hasanah; Victor Prasetya; Sabil Sabil; Reza Rahmadi Hasibuan
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.1219

Abstract

COVID-19 hit Indonesian MSMEs worst (MSMEs). Only flexible MSMEs survived market upheavals. Customers want innovation. Market and entrepreneurial orientation effect SME competitiveness and marketing performance (SMEs). This study analyzes whether a competitive advantage could reduce the effects of market orientation and entrepreneurial orientation on pandemic firm performance. PLSE (PLS) (PLS). Statistics described responders. Gender, age, and education differ. Questionnaires found 104 MSMEs. Sector, location, length, starting capital, number of employees, monthly turnover, funding sources, and business ownership permits. EO and CA lower BP, while MO does not, the study found. MO promotes CA. CA doesn't affect MO and EO's BP.
Co-Authors Arum Wahyuni Purbohastuti Dian Murdianingsih Hartoyo Hartoyo Hasibuan, Reza Rahmadi Melan Susanty Purnamasari Noor Rosyadi Oki Anggraeni Oki Sabil Sabil Saras Meilia Puspitasari Suripto Suripto Syafi'ah Syafi'ah Windi Aulia Safitri Yulia Nur Hasanah