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Legal Position of Cable Subscription Broadcasting Institutions in the Redistribution of Free-to-Air Content Muhammad, Amin; Hardina, Hardina; Farid, Achmad Miftah
Journal of Law, Politic and Humanities Vol. 5 No. 5 (2025): (JLPH) Journal of Law, Politic and Humanities
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v5i5.2045

Abstract

Broadcasting institutions are broadcasting organizers, including public broadcasting institutions, private broadcasting institutions, community broadcasting institutions or subscription broadcasting institutions, which in carrying out their duties, functions and responsibilities are guided by applicable laws and regulations. The title of this research is “Legal Position of Cable Subscription Broadcasting Institutions in the Redistribution of Free-to-Air Content”. The object of this research is the broadcasting industry organization. The objective of this research is to analyze the legal position of cable subscription broadcasting institutions in the redistribution according to the law. This paper employed the juridical normative method with the statute and literary approaches. The researchers collected data in this research using the semi-structured literature review and documentation techniques. Results showed that Regulation of Subscription Broadcasting Institutions refers to Law Number 32 of 2002 concerning Broadcasting, Government Regulation No. 52 of 2005 on the Implementation of Subscription Broadcasting Institutions and other related laws. It regulates licensing, procedures for establishment, Subscription Broadcasting Institutions obligations, broadcast content, cross-ownership to reporting and administrative sanctions. One of the Subscription Broadcasting Institutions obligations regulated in this Government Regulation is to provide at least 10% (ten per hundred) of the channel capacity to distribute programs from public broadcasting institutions and private broadcasting institutions  
Personalization and Brand Visibility: A Key to Enhancing Customer Satisfaction in E-commerce Ariani, Ika Adi; Rozi, Fachrur; Muhammad, Amin; Safitri, Eka Dwi
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2751

Abstract

E-commerce has transformed consumer behavior by offering convenience, speed, and variety. In this evolving landscape, personalization and brand visibility have become essential strategies for businesses seeking to enhance customer satisfaction. This study investigates how these two factors influence customer satisfaction in the Indonesian e-commerce sector. Adopting a mixed-methods design, the research combines quantitative data from 400 online shoppers with qualitative insights from 20 in-depth interviews. Quantitative data were analyzed using regression analysis and structural equation modeling (SEM), while thematic analysis was employed for qualitative data to extract key patterns and experiences. The findings confirm that personalization—through tailored recommendations, customized interfaces, and targeted communications—positively affects customer satisfaction by increasing perceived relevance and engagement. Similarly, brand visibility—measured by the frequency and consistency of brand exposure across digital platforms—enhances trust and purchase intent. Notably, the study identifies a synergistic effect when personalization and brand visibility are integrated, resulting in up to a 40% increase in satisfaction scores compared to when these strategies are applied individually. Despite these positive outcomes, the study also highlights challenges, including privacy concerns, data management complexity, and market-specific limitations. This research contributes to digital marketing literature by offering a holistic understanding of how personalization and visibility jointly shape customer experiences. The findings provide practical implications for e-commerce businesses aiming to build loyalty and competitive advantage.