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All Journal Jurnal Pengabdian Masyarakat Asia Sehat Rakyat: Jurnal Kesehatan Masyarakat
Raisy
Universitas Internasional Batam
Arts Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Veterinary Other

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Inovasi Camilan Sehat Sweetpomo Untuk Memperbaiki Asupan Gizi Masyarakat Di Pandemi Covid-19 Edy Yulianto Putra; Alissya Maidha Fitri; Adeline; Angie; Raisy
Sehat Rakyat: Jurnal Kesehatan Masyarakat Vol. 1 No. 1 (2022): Februari 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.748 KB) | DOI: 10.54259/sehatrakyat.v1i1.872

Abstract

The arrival of the COVID-19 Pandemic has caused the public to put more emphasis on their health, nutrition, and immunity to defend against contracting the virus. However, existing limitations over certain activities has directly affected financial conditions of the public; therefore, making them more inclined to order food using online services that are more often than not unhealthy. This is apparent in one study about the food consumption of teens during the COVID-19 Pandemic in Surabaya that shows 57% of 100 teens buy and purchase street food as much as three times in one day since the pandemic started. In addition to that, the public has found difficulty in engaging in physical activities outside their homes, hence the combination of the two increases the risk of deteriorating immunity and obesity. From that emerged the idea for the healthy snack business SweetPomo that can be the solution for this very problem. SeetPomo is an organic business idea with attainable price that makes use of sweet potatoes as its main ingredient. The purpose of SweetPomo of this business is to improve nutrition intake and help the public in lessening their unhealthy food consumption. The methods implemented are project execution and qualitative research where acquired data are secondary in nature in the form of articles, e-jounrals, and other publications in various sites. The result of this research depicts the plans and concepts of SweetPomo.
Digital Marketing Improvement to Achieve Awareness and Better Engagement for Holybags Raisy; Renza Fahlevi; Fitriana Aidnilla Sinambela
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2108

Abstract

Purpose: The study provides insight on the importance of Digital Marketing and its evolution which sees business today keep up eith the latest trends and explore new ways to promote products or services and achieve virality via social media deemed beneficial for business. Method: Qualitative methodology consist of observation, interviews, and direct involvement, was used during the consideration for social media optimization to facilitate Digital Marketing, which pertains to its aptness to closely enhance productivity. Practical Applications: This study presents how Digital Marketing through modern social media platforms can boost a reach, engagement, and consumer intention to make a purchase, thereby improving a business’s prospects moving forward. Findings from this study also indicate the potential advantages for businesses from parallel sectors. Conclusion: This study brings to light how prevalent Digital Marketing through social media has become in the modern age and how cost-effective and beneficial it can be for businesses looking to promote their products or services. Adopting current Digital Marketing strategies is crucial to connecting with the modern-day consumer and to establish a brand’s position in the market.
Co-Authors Adeline Alissya Maidha Fitri Angie Edy Yulianto Putra Fitriana Aidnilla Sinambela Renza Fahlevi