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All Journal JIEMS (Journal of Industrial Engineering and Management Systems)
Ronald Sukwadi
Program Studi Teknik Industri, Universitas Katolik Indonesia Atma Jaya, Jakarta
Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Pengembangan Strategi Perbaikan Kualitas Layanan Taman Hiburan Dunia Fantasi Ancol Ronald Sukwadi; Wahyuni Inderawati; Vincent Lie
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 8, No 1 (2015): Journal of Industrial Engineering and Management Systems (JIEMS)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v8i1.134

Abstract

As a recreational place, the amusement park provides entertainment to both domestic and foreign visitors. One of well-known amusement parks in Indonesia is Dunia Fantasi Ancol (Dufan) Jakarta. The objective of this study is to analyze the amusement park visitors’ perception in order to assist the development of improvement strategic plans. The refined Kano 's model and Importance Performance Analysis (IPA) method were applied. Based on data obtained from 272 visitors, there are 18 service attributes that affect the performance of Dufan: 8 attributes have excellent performance levels, 5 attributes have surplus performance levels, and 5 attributes should be improved. Finally, based on Blue Ocean Strategy model, nine improvement strategies and also proposed canvas strategy were provided.Keywords: Amusement park, service attributes, refined Kano’s model, IPA, Blue Ocean Strategy.
Analisis Preferensi Mahasiswa Jakarta Terhadap Kartu Layanan Prabayar GSM Ronald Sukwadi; Mellisa Mellisa
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 7, No 2 (2014): Journal of Industrial Engineering and Management Systems (JIEMS)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v7i2.113

Abstract

The global market for telecommunication industries is expanding rapidly. This situation has also increased the competition among prepaid card service providers in this sector. In order to retain the customer, the service providers must be able to identify the customer needs. In this study, conjoint analysis is applied to examine the service attributes that become the student’ preferences in choosing prepaid cards. Then, the cluster analysis is used to group the preferences based on the demographic aspects. The results show that the operator and signal strength are the most important service attributes for the students in Jakarta.Keywords: Preference, Prepaid Card Services, Conjoint Analysis, Cluster Analysis.
Co-Authors Nasution, Annio Indah Lestari Vincent Lie Wahyuni Inderawati