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All Journal Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Romadlon Chotib
Universitas Islam Raden Rahmat Malang
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering

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Strategi Promosi Perspektif Ekonomi Islam Guna Meningkatkan Jumlah Pengunjung di Wisata Edukasi “Kampung Nanas” Desa Palaan Kabupaten Malang Ika Rinawati; Romadlon Chotib; Ulil Maya Sari
Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Vol 4 No 1 (2022): MEI
Publisher : INAIFAS Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/al-tsaman.v4i1.890

Abstract

The tourist village "Kampung Nanas" which is still in the development stage requires a promotional strategy to increase the number of visitors. Promotion strategy in the perspective of Islamic economics is the right strategy because the promotion style is different from others. This study wants to provide ideas for the "Kampung Nanas" tourist village which has just been established and is trying to develop with all its limitations. The research method used is a qualitative research method with a case study approach. Data collection methods used are interviews, observation and documentation. The results show that the promotion strategy in the Islamic economy consists of 1. Advertising or advertising which is divided into the principle of monotheism, the principle of justice and the principle of trust, 2. Sales Promotion is by giving free entrance tickets. 3. Personal Selling is by socializing it to the Palaan community. Kampung Nanas Tourism Village has implemented promotions in accordance with Islamic teachings but needs to be maximized again because the promotions carried out are still very limited.
Sinergi Silang Pelaksanaan Program Kerja Malang Cerdas Baznas Kabupaten Malang Melalui Beasiswa “Satu Keluarga Satu Sarjana Romadlon Chotib; Ulfatul Yaumi Zahro’
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 1 No. 3 (2024): Juli: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v1i3.247

Abstract

The cross-synergy between Raden Rahmat Islamic University Malang and Baznas Malang Regency is implemented through the Malang Cerdas (Smart Malang) program. This work program aims to help children from underprivileged families continue their education, reaching children studying at various educational levels, from junior high school to higher education. Through cooperation via a Memorandum of Understanding (MoU) between Baznas Malang Regency and Raden Rahmat Islamic University Malang, this program strives to provide appropriate assistance so that these children can continue their education without obstacles. The program, named "One Family One Graduate," targets students of Raden Rahmat Islamic University Malang who are pursuing higher education and come from underprivileged families. In 2021, the "One Family One Graduate" program successfully assisted 12 students from Raden Rahmat Islamic University Malang in pursuing their education. This demonstrates that the program has been effective in helping these students continue their education.
Co-Authors Ika Rinawati Ulfatul Yaumi Zahro’ Ulil Maya Sari