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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Tepak Manajemen Bisnis Jurnal Ilmiah Administrasi Publik (JI@P) English Education Journal Muslim Education Review
Lilis Sulistyowati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Perbandingan Stimulus Pemasaran dalam Keputusan Pembelian Smartphone Blackberry dan Samsung di Pekanbaru Alfarisi, Salman; Sulistyowati, Lilis; ', Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the differences in the stimulus marketingincludes product, price, promotion, distribution channels and service in the purchase decision smartphone Blackberry and Samsung in the city of Pekanbaru. This study was carried out in the city of Pekanbaru. Population in this study is the consumer smartphone in Pekanbaru.This research is use non-probability sampling method. The population is quite large and can not be known with certainty the actual amount, then to determination of the number of samples by using the method of Hair, wich is the number of samples is the number of indicator variables (questions). There were 15 questions, so the number of samples is 5 x 15 = 75 respondents. While the data analysis using the paired t-test (t-test). The results showed that there are differences in marketing stimulus of Samsung and Blackberry Smartphone. The differences between the two smartphone product are quality and price. It can be seen from the value of t-count > t-table and the Sig <0.05. Thus the hypothesis (Ha) research is acceptable. The results also showed that there are differences in consumer decision of Samsung and Blackberry smartphone. The difference lies in the quality of products which include, brand and model as well as the amount of the purchase. It can be seen from the value of t count> t-table and the Sig <0.05. Thus the research hypothesis can be accepted.Keywords: Stimulus Marketing, Purchasing Decisions, Smartphone
Pengaruh Keluarga dan Kelompok Referensi Terhadap Keputusan Konsumen Membeli Kosmetika Khusus Pria (Studi Kasus Merek Nivea Men di Kota Pekanbaru) Syifa, Silvia; Sulistyowati, Lilis; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this research is to testing the influence of family and reference group which contains of friendship group, work group, shopping group, consumer-action group, and netizen toward consumer decision on purchasing The Nivea Men Brand in Pekanbaru. The sample of this research are Nivea Men consumers, they are teenager men in Pekanbaru. Sample of this research only consumers that using Garnier Men who purchasing the products with their own money (not present or gift), and consumers that considered mature enough to fill up the questioner (more than 17 years old). Data analysis using SPSS 20 with multiple linear regressions method. The results indicate that not all variable significantly influence on consumer decision to purchase Nivea Men brand in Pekanbaru. Only friendship group variable and consumer-action group variable have significant influence on consumer decision to purchase men’s cosmetic from Nivea Men brand in Pekanbaru.Keywords: family, friendship group, work group, shopping group, consumer-action group, netizen, and consumer purchasing decision.
Pengaruh Harga, Biaya Promosi dan Biaya Personal Selling Terhadap Volume Penjualan Hino Dump Truck pada PT Gita Riau Makmur Pekanbaru Satria, Gema; Sulistyowati, Lilis; ', Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted in PT. Gita Riau Makmur Pekanbaru located on Jl. KH Nasution km. 12 Pekanbaru, using secondary data to collect data in the form of documentation, records and other data that supports research related to data rates, promotional costs, the cost of personal selling, and sales volume. The purpose of this study was to determine how the effect of simultaneous partial and variable prices, the cost of promotion, personal selling expenses to sales volume PT. Gita Riau Makmur Pekanbaru. Based on the results of the study indicate that either simultaneously or in partial price as (X1), the variable cost of promotion as (X2) and the cost of personal selling as (X3) significantly affect the sales volume variable (Y) products Hino Dump Truck in PT. Gita Riau Makmur Pekanbaru. The biggest price increases occurred in 2008 with a percentage of 48.81%. Although the percentage increase in the price of this aspect fluctuated. However, the increase in price in accordance with the features, reliability and excellence Hino Dump Truck products are furtherenhanced by the new technology brings different from other brand variants Promotional costs were highest in 2010 with a percentage of 44.96%. This is done to create attraction in terms of price, because in 2010 the company faced competitive pressures with the company. Personalselling costs were highest in 2007 which reached 62.90% this is because in 2007 there are some new products are launched, thus making the company more promotion costs and spend more to market the new product through personal selling efforts for more effective and capable inincreasing the sales of new products such as dealing directly with consumers. Advice can be given to the management is to maintain and increase the cost of the ad is scalable to be able to increase sales of the company, considering this variable is significant and positive effect on sales, prioritize budget on sales promotion activities, partially considering a more significant impact on sales compared with other variables.Keywords : Price, Promotion Cost, Personal Selling Costs and Sales Volume.
ANALISIS PENGARUH GAYA HIDUP DAN SIKAP ATAS UANG DENGAN NILAI PRIBADI SEBAGAI MODERASI DI KALANGAN MUDA TERHADAP KEPUTUSAN PEMBELIAN PADA COFFEE SHOP DI KOTA PEKANBARU Fahrozi, Muhammad; Sulistyowati, Lilis
Jurnal Tepak Manajemen Bisnis Vol 7, No 2 (2015)
Publisher : Jurnal Tepak Manajemen Bisnis

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The study was conducted at the customers coffee shop in Pekanbaru. The purpose of researchis to analyze the influence of lifestyle and attitude of the money on purchasing decisions with personalvalues as moderation. The study population was young people who visited Pekanbaru coffee shop - acoffee shop in Pekanbaru. Total sample of 150 persons selected by proportional random samplingtechnique. The analytical tool used is moderated stuctural equation modeling (MSEM) using softwareSMARTPLS 2.0 M3.The analysis showed that lifestyle positive and significant impact on purchasing decisions. Then,Lifestyle also positive and significant effect on attitude over money. However, the attitude of money andpersonal values are not shown to influence the purchasing decision. While personal values asmoderation is also no proven effect on purchasing decisions. Recommendations are suggested to theowner of coffee sho is to always follow the trend of the vitality of young people continuously.Furthermore, innovation and continuous improvement to its outlets. Variety of food and drinks on offershould also be considered in accordance with consumer tastesKeywords: Lifestyle, Money Attitudes, Personal Value, Purchasing Decisions, Coffee Shop
ANALISIS SIKAP KONSUMEN PADA ATRIBUT PRODUK PONSEL CINA DI PEKANBARU ', Hermawan; Sulistyowati, Lilis; ', Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study held in Pekanbaru in order to analyze consumer’s attitude on product attributes of China celuller. Population are China celuller users in Pekanbaru. Sampling technique accidental sampling is done using the number of respondests 96 people. Data analyzed by using Fishbein Multi Attribute Analysis. This study reveals that most respondents have a negative attitude towards China celuller attributes. The three most positive attitude come from design, packaging and brand. Meanwhile, the three most negative ones are label, features and quality. It is recommended to provide a more clear and comprehenable language in manual instruction book, internally installing additional features to the handset, enhancing the LED and battery quality, expanding internal memory capacity and informing the term and conditions in external application process.Keywords: Attitude, Product Attributes, and Believe
PENGARUH BRAND IMAGE DAN BAURAN PEMASARAN TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PADA ES KRIM WALL’S DI PEKANBARU Setiawan, Budi; Sulistyowati, Lilis; Restuti, Sri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to analyze the influence of brand image and marketing mix to buying interest and purchase decisions on the Wall's ice cream in the city of Pekanbaru. This study used 102 samples. The analytical method used is descriptive analysis method is a way to test variables, regression test, and the last test path analysis or path analysis. From the results of testing that has been done, the magnitude of the coefficient of the variable influence of X1 (Brand Image) to variable Y2 (purchase decision) obtained for 0,102. While the t value at 4,208> 1,984 t table. While the magnitude of the coefficient of the variable influence of X2 (Marketing Mix) to variable Y2 (Purchasing Decisions) obtained for 0,124. While the t value of 3.233> t table 1984. Indirect relationship variables Brand Image and Marketing Mix to the purchase decision variable through variable interest in buying the Wall's ice cream Pekanbaru is greater than the result of a direct relationship variables Brand Image and Marketing Mix to the purchase decision variable through variable interest in buying the Wall's ice cream Pekanbaru. The magnitude of the coefficient of the variable influence of Y1 (Interests Purchase) to variable Y2 (Purchasing Decisions) obtained for 0,502. While the t value of 2.667> t table 1.984.Keywords: Brand Image, Marketing Mix, Interests Purchase, Purchase Decision
ANALISIS PENGARUH KREATIVITAS IKLAN, DAYA TARIK IKLAN DAN Kualitas pesan iklan terhadap brand attitude pada produk Blackberry Z10 di kota Pekanbaru Rahmadawita, Tuti; Sulistyowati, Lilis; ', Marhadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the influence analysis advertising creativity, attractiveness and quality of advertising on brand attitude advertising messages on Blackberry Z10 products in the city of Pekanbaru. Inside The study consisted of a dependent variable that brand attitude (Y), and three independent variables consisting of advertising creativity (X1), advertising appeal (X2), and the quality of the advertising message (X3). Population of this study is the city of Pekanbaru with a sample of 100 respondents aged 15-30 years with criteria've watched ads Blackberry Z10. This study uses a sampling technique that is purposive sampling and analysis of research data using qualitative methods, quantitative and multiple regression equations with the help of SPSS (Statistic Services For Product and Solution).From the results of this study showed that advertising creativity, attractiveness and quality of advertising on brand attitude advertising messages on Blackberry Z10 products have a significant effect on the city of Pekanbaru. Of r square calculation method indicates that advertising creativity, attractiveness and quality of advertising messages advertising berpenagruh of sixty-six point eight percent on brand attitude remaining thirty-three point two percent influenced by other variables not examined in this study.Keywords: Brand Attitude, Creativity in Advertising, Fascination Advertising, Advertising Message Quality.
PENGARUH LIFESTYLE MARKETING MIX TERHADAP KEPUTUSANPEMBELIAN DAN KEPUASAN KONSUMEN SEPEDA MOTOR SPORT250CC DI KOTA PEKANBARU Masikah, Atikah; Alwie, Alvi Furwanti; Sulistyowati, Lilis
Jurnal Tepak Manajemen Bisnis Vol 8, No 2 (2016)
Publisher : Jurnal Tepak Manajemen Bisnis

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This study aimed to analyze the influence Lifestyle MarketingMix (Luxury, Indulgence, Self – Concept, and Admired) Towards MotorcycleSport 250cc Purchase Decision and Customer Satisfaction In Pekanbaru. Thisstudy using cencus with all 120 members Independen Ninja Club Rider and RiauCBR Club being sampled. Data was collected by giving questionnaires to themembers Independen Ninja Club Rider and Riau CBR Club. Data that beingcollected is analyse using PATH by SPSS version 22Research results shows thathigh Self – Concept increasing Purchase Decision, but low Luxury, Indulgence,and Admire lowering Purchase Decision on 250cc Sports Motorcycle. PurchaseDecision positively mediated the Influence of Luxury, Indulgence, Self – Concept,and Admire, toward 250cc Sports Motorcycle Customer Satisfaction. Eventhough,Luxury, Indulgence, had low influence toward 250cc Sports Motorcycle CustomerSatisfaction, but Self – Concept and Admire had high Influence toward 250ccSports Motorcycle Customer Satisfaction.
MANAJEMEN HIBAH DAN BANSOS (STUDI KASUS TENTANG MANAJEMEN HIBAH PADA BAGIAN ADMINISTRASI KESEJAHTERAAN RAKYAT KABUPATEN PONOROGO) Sulistyowati, Lilis
JI@P Vol 9, No 1 (2020): JI@P
Publisher : Master of Public Administration, Universitas Slamet Riyadi

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Abstract

Tujuan dari penelitian ini adalah untuk Menganalisis Manajemen Bantuan Sosial di Bagian Administrasi Kesejahteraan Sosial Kabupaten Ponorogo. Pengelolaan Hibah Bantuan Sosial Pada bagian Administrasi Kesejahteraan Rakyat Kabupaten Ponorogo menggunakan teori George R Terry yang terdiri dari 1) Perencanaan, 2) Pengorganisasian, 3) Implementasi dan 4) Pengawasan. Teknik analisis data menggunakan model analisis interaktif (Miles dan Huberman). Hasil penelitian menyimpulkan bahwa: 1) Perencanaan harus diperoleh dalam mencapai tujuan meningkatkan kesejahteraan masyarakat. itu berarti bahwa sebagai pelaksana tugas saya, saya menyiapkan semua kebutuhan, memperbesar segala sesuatu yang menjadi pengeluaran, dan merumuskan bentuk-bentuk kegiatan konsultasi dana hibah.2) Mengatur penganggaran dana hibah yang dilakukan oleh pemerintah mengikuti pengaturan kesejahteraan rakyat
The Discourse of Satire in Indonesia Political Cartoons At “Poliklitik.com” Sulistyowati, Lilis; Hidayat, Didin Nuruddin; Alek, Alek; Nugraha, Dadan
English Education Journal Vol 10 No 4 (2020): December 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eej.v10i4.38092

Abstract

A specific cartoon is commonly used to lead public opinion to a particular phenomenon. It is created to realize or to ask people opinions or thought on political issues. This study analyzed the satire of political cartoons selected in the themes of “ Rancangan Undang-Undang Kitab Undang-Undang Hukum Pidana ” (RUU KUHP) or The Draft of the Book of Criminal Law relating three articles on human right, livestock, and land in Indonesia in September 2019. This study identified the satirical messages delivered by cartoonists based on the verbal and visual as text analysis, discourse practices analysis on the netizens’ comments in cartoon column, and sociocultural analysis becoming the backdrop of these political cartoons. This study employed a descriptive qualitative method using a framework by Fairclough (2000). The findings showed that these political cartoons were used to satire the government and the House of Representatives to reject several drafts considered detrimental to society. This research is expected to be a useful input for the community to understand that cartoons can be used to convey social criticism. Also, people will realize that political cartoons are not only just fun for the humour, but also understand the message expressed by cartoonists in their work. For related media, cartoons can be used to convey social criticism by promoting its benefits for all levels of society.
Co-Authors ', Hermawan ', Jushermi ', Marhadi Aida Nursanti Alek, A Alvi Furwanti Alwie Gema Satria Harry Febriyan Hermawan &#039; Hidayat, Didin Nuruddin I Gusti Bagus Wiksuana Jushermi &#039; Luky Adrianto Marhadi &#039; Masikah, Atikah Mismay Debora Muhammad Fahrozi, Muhammad Nely Novita Ratna Sari Dewi Rizal P Nasution Salman Alfarisi Silvia Syifa Soracca Devi Prajnagaja Sri Ayu Wulandari Sri Restuti Tengku Firli Musfar Tuti Rahmadawita Zulkarnain Zulkarnain