Article Per Year (5 Year)
p-Index From 2020 - 2025
3.149
P-Index
This Author published in this journals
All Journal E-Journal Graduate MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen & Keuangan Jurnal Manajemen Indonesia JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Journal of Humanities and Social Studies Jurnal Doktor Manajemen (JDM) Community Engagement and Emergence Journal (CEEJ) Jurnal Riset Bisnis dan Manajemen Jurnal Ners Randwick International of Social Science Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Berdikari : Jurnal Ekonomi dan Statistik Indonesia Innovative: Journal Of Social Science Research Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Jurnal Abdimas Peradaban
Taufik Zulfikar
Lecturer, Magister Management, Sangga Buana University, Bandung, Indonesia
Religion Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Product Development and Social Media Create Purchase Decisions (A Survey on Wedding Planner Service Customers at Casturia Photography Bandung) Zulfikar, Taufik; Fauziadewi, Ridwani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4531

Abstract

During a pandemic like the one we are facing today, wedding services must adjust their services to the regulations stipulated by the government and be able to communicate these service products. Product development and social media are the marketing strategies applied by Casturia photography to influence the purchase decision process of its clients. This study was aimed at studying the effect of product development and social media on purchase decisions. The research method used in this study was quantitative with multiple linear regression analysis tools. The sample of this research was 96 clients of Casturia photography. The results showed that there was a positive and significant effect of product development and social media on purchase decisions either partially or simultaneously.
Pengaruh CAR, LDR, NPL, BOPO dan NIM Terhadap Kinerja Profitabilitas (ROA) Bank Perkreditan Rakyat Di Indonesia Taufik Zulfikar
E-Journal Graduate Unpar Vol. 1 No. 2 (2014): Part A - Economics
Publisher : E-Journal Graduate Unpar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.176 KB)

Abstract

AbstrakPerbankan yang segmen pasarnya lebih banyak UKM (Usaha Kecil dan Menengah) adalah bank perkreditan rakyat (BPR). Dalam menjalankan usaha bank perkreditan rakyat dilarang 1) Menerima simpanan dalam bentuk giro, 2) Melakukan kegiatan usaha dalam valuta asing, 3) Melakukan penyertaan modal, 4) Melakukan usaha perasuransian. Dalam beberapa tahun ini jumlah BPR semakin berkurang namun disisi lain jumlah aset BPR semakin meningkat.  Dengan keterbatasan usaha dan jaringan usaha yang bersifat lokal bank perkreditan rakyat dituntut untuk memperoleh laba untuk meningkatkan nilai perusahaan.Penelitian ini bertujuan untuk menguji pengaruh CAR, LDR, NPL, BOPO dan NIM terhadap ROA sebagai tolak ukur profitabilitas BPR. Pengambilan sample menggunakan metode purposive sampling dengan kriteria: 1) BPR yang menyampaikan laporan keungannya secara lengkap ke website Bank Indonesia 2). Bank yang memperoleh laba.  Tehnik analisis yang digunakan adalah Uji Asumsi Klasik yang meliputi uji normalitas, uji multikoleniearitas, dan uji heterokedastisitas serta analisis regresi berganda dengan persamaan kuadrat terkecil dengan tingkat signifikansi 5%.Hasil penelitian menunjukan bahwa  secara simultan semua variabel terbukti mempunyai pengaruh terhadap ROA. Secara parsial, hasil analisa pada BPR secara keseluruhan menunjukan hasil yaitu variabel CAR, NPL dan LDR secara statistik tidak berpengaruh secara signifikan terhadap ROA. Variabel BOPO berpengaruh secara positif dan signifikan terhadap ROA. Hal ini menunjukan bahwa BPR belum mengeluarkan biaya operasional misal biaya tenaga kerja, biaya marketing yang signifikan untuk menghasilkan laba. Sementara variabel NIM berpengaruh negatif dan signifikan terhadap ROA. Hal ini berarti BPR dalam penyaluran kredit kepada debitur cenderung menerapkan bunga pinjaman yang tinggi, sehingga dalam penyaluran kredit belum menghasilkan jumlah nominal ataupun debitur  secara optimal  untuk menghasilkan laba.Kata Kunci : BPR, Permodalan, Likuiditas, Resiko Kredit, Resiko Operasi, Resiko Pasar
FACTORS AFFECTING TO CONSUMERS LOYALTY OF LOW COST GREEN CARS Taufik Zulfikar; Eva Rachmawati
Jurnal Manajemen Indonesia Vol 18 No 3 (2018): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.994 KB) | DOI: 10.25124/jmi.v18i3.1730

Abstract

Automotive industrial competition in Indonesia is becoming tighter. Various types of cars are offered by the producers to the consumers for all segments. One of the types of the cars penetrated to the market in Indonesia is of the concepts of Low Cost and Green Car (LCGC) for the middle and lower segments. The customer relationship is the most important variable to maintain the customer loyalty. A good brand image can also be the supporting factor to keep them loyal. This study aims to determine the impact of relationship management and brand image to customer loyalty. This study was conducted through survey method, and data was collected from 400 vehicles owners. This paper used Structural Equation Modelling (SEM) to analysis. The result of the study shows that the customer relationship management and brand image impact simultaneously and partially to customer loyalty. Keywords—Brand Image; Customer Loyalty; LCGC; Relationship Management. Abstrak Persaingan industri otomotive di Indonesia semakin ketat. Berbagai jenis mobil ditawarkan produsen kepada konsumen semua segmen. Salah satu jenis mobil adalah low cost and green car (LCGC) untuk segmen menengah ke bawah. Kerelasian pelanggan merupakan variabel penting untuk mempertahan loyalitas pelanggan. Citra merek yang baik dapat juga menjadi pendorong pelanggan tetap loyal. Penelitian ini bertujuan untuk mengetahui pengaruh manajemen hubungan dan citra merek terhadap loyalitas pelanggan. Penelitian ini menggunakan metode survey dan data diperoleh dari 400 orang pemilik. Alat analisa yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh manajemen hubungan pelanggan dan citra merek terhadap loyalitas pelanggan baik secara simultan maupun secara parsial. Kata Kunci—Citra Merek; Loyalitas Pelanggan; LCGC; Manajemen Kerelasian.
Social Media and Non-Personal Communication for Increasing Brand Equity and Their Implications towards Customer Value Taufik Zulfikar; Adhi Al Hadi Haqq; Didin Saepudin
Randwick International of Social Science Journal Vol. 3 No. 1 (2022): RISS Journal, January
Publisher : RIRAI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47175/rissj.v3i1.384

Abstract

Identifying, creating and delivering customer value will gain a competitive advantage. Providing benefits and reducing costs/costs is an effort to increase value. Reducing the sacrifice the company can do marketing through social media and non-personnel communication because this can increase brand equity in customers. This study aims to analyze and prove the effect of social media and non-personnel communication on brand equity which has an impact on customer value. The research method used a survey to 200 smartphone customers in Bandung where respondents were given 29 closed questions with ordinal 1 to 5. The analytical tool used was path analysis. The results show that the respondent's perception of the customer value variable is in the fairly good to good category. The results also show that there is an influence of social media and non-personnel communication on brand equity either partially or simultaneously, the results also show that there is an influence of brand equity on customer value, there is an influence of social media and non-personnel communication on customer value partially
How Store Distributors Create Customer Value (Survey of Local Fashion Consumers in Bandung) Taufik Zulfikar; Ine Aprianti; Eva Rachmawati; Rika Kartika
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2714

Abstract

Different marketing methods from store distributors (distros) to sell clothing (clothing) are exciting to use as research themes. This study aims to analyze the influence of social media and supply chain on customer value impact on brand equity. The sample in this study is consumers (end-users) from distributions in the city of Bandung. The research method is quantitative research with an analysis method using path analysis. The study results show that there is a partial or simultaneous influence of social media and supply chain on customer value which has implications for brand equity.
The Influence of Managerial Roles and Empowerment on Innovations with Competitive Implications Sri Rochani Mulyani; Taufik Zulfikar; Sumeidi Kadasrisman; Erika Nurmartiani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2881

Abstract

Breakthrough innovations in service organizations can be realized through the development of new business models, new services, new customer interfaces, and administrative innovations involving managerial roles and empowerment, all of which will influence competitiveness. This study aimed to determine and analyze the influence of managerial roles on open innovation and its implications for competitiveness.  Purposive sampling of around 200 people was used to determine the population, which consisted of structural officials at universities in West Java. Path analysis was used as the analytical method. The findings of this study revealed that managerial roles and empowerment had a favorable and significant impact on innovation, either partially or simultaneously. Furthermore, innovation had a beneficial and considerable impact on competitiveness.
Digital Marketing and Brand Image To Increase Consumer Purchase Interest Zulfikar, Taufik; Aprianti, Ine; Rachmawati, Eva
Jurnal Manajemen Industri dan Logistik Vol 6, No 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.976

Abstract

The digital marketing implemented optimally will improve the positive perception of the consumer candidates so that it develops a strong brand image impacting at an interest in buying.  How the institution maximizes the digital marketing function and how the institution's brand in the mind of the candidates might influence the interest of the students to become the students of the institution have become the phenomenon interesting to research.  This research aims to assess the influence of digital marketing and brand image on buying in the students of tutoring institutions in Bandung.  The research method used in this research is multiple linear regression.  The analysis units used in this research are the students of tutoring institutions in Bandung.  The sample-taking way is done using simple random sampling.  The value of the coefficient 1 = 0.466 and 2 = 0.457 and the value of F value is 710.596. The result shows that digital marketing and brand image influence interest in buying both simultaneously and partially.
Marketing Digital And Social Media Improve Content Quality And Implicate The Performance Of Ayobandung.Com Zulfikar, Taufik; Yudha, Firman Mighty; Kosasih, Kosasih
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i1.8538

Abstract

In the current digital era, the performance of an application can determine the success of a company in competition. The better the performance of an application it will create a competitive advantage or stronger competitiveness. Companies that dominate the market will be guaranteed their survival. Ayobandung.com is a news channel website that uses social media and digital marketing through quality content to improve performance. The purpose of this study is to examine the influence of social media and digital marketing on content quality which has implications for performance. Quantitative methods are used in this study using path analysis as an analytical tool. A sample of 100 people who are viewers. The results of the study show that digital marketing and social media have an influence on content quality both partially and together, digital marketing and content quality have an influence on performance, while social media has no effect on performance.
Marketing Digital And Social Media Improve Content Quality And Implicate The Performance Of ayobandung.Com Zulfikar, Taufik; Yudha, Firman Mighty; Kosasih, Kosasih
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.9379

Abstract

In the current digital era, the performance of an application can determine the success of a company in competition. The better the performance of an application it will create a competitive advantage or stronger competitiveness. Companies that dominate the market will be guaranteed their survival. Ayobandung.com is a news channel website that uses social media and digital marketing through quality content to improve performance. The purpose of this study is to examine the influence of social media and digital marketing on content quality which has implications for performance. Quantitative methods are used in this study using path analysis as an analytical tool. A sample of 100 people who are viewers. The results of the study show that digital marketing and social media have an influence on content quality both partially and together, digital marketing and content quality have an influence on performance, while social media has no effect on performance.
Analisis Faktor-Faktor Turnover Mempengaruhi Tingkat Kepuasan Perawat Berimplikasi Pada Loyalitas Perawat (Studi Pada Rumah Sakit Umum Mitra Anugrah Lestari Kota Cimahi) Pamungkas, Bugie Zurisdianto; Zulfikar, Taufik; Utoyo, Widjajanti; Syahidin, Rukhiyat; Paramarta, Vip
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.17133

Abstract

Rumah sakit merupakan salah satu institusi yang bergerak di bidang pelayanan kesehatan yang dengan perkembangannya telah mengalami perubahan. Perawat memiliki peran penting dalam memberikan pelayanan kesehatan yang berkualitas kepada pasien di rumah sakit. Tingginya tingkat turnover perawat dapat berdampak negatif terhadap kualitas pelayanan dan kinerja rumah sakit secara keseluruhan. Rumah Sakit Mitra Anugrah Lestari Kota Cimahi merupakan salah satu sektor industri di bidang kesehatan, salah satu rumah sakit yang mengalami masalah tingkat turnover perawat yang tinggi. Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi tingkat turnover perawat dan menggali Pengaruh nya dengan kepuasan dan loyalitas perawat. Metode yang di gunakan dalam penelitian ini yaitu jenis penelitian kuantitatif dengan pendekatan deskriptif verifikatif. Hasil penelitian yang diperoleh yaitu dimensi lingkungan serta pengembangan berada pada kategori tidak baik sedangkan dimensi kompensasi berada pada katagori sangat tidak baik. Dimensi kompensasi dan pengembangan memiliki pengaruh namun tidak signifikan terhadap kepuasan, sedangkan dimensi lingkungan tidak terdapat pengaruh terhadap kepuasan, sedangkan pengaruh terhadap loyalitas perawat dimensi lingkungan dan pengembangan memiliki pengaruh positif dan signifikan. Hasil analisis koefisien deteminasi kompensasi, lingkungan dan pengembangan terhadap kepuasan perawat di peroleh nilai R2=0.674 perawat sebesar 67.4%. hasil terhadap loyalitas perawat di peroleh nilai R=0.759 yang menunjukan bahwa pengaruh kompensasi, lingkungan dan pengembangan terhadap loyalitas sebesar 75.9%
Co-Authors Adhi Al Hadi Haqq Aktris Monika Favorit Makbul Aprianti, Ine Asnar, Etty Sofia Marianti Ayu Laili Rahmiyati Chaidir, John Didin Saepudin Djogo, Ony Erika Nurmartiani Eva Rachmawati Farida Yuliati, Farida Fauziadewi, Ridwani Fitriana Ine Aprianti Kadarisman, Sumeidi Kosasih KOSASIH KOSASIH, KOSASIH Kurniasih, Aas Masnah, Masnah Millah, Fadli Millah, Fadli Saepul mulyani, sri rochani Nova, Claryan Citra Nugroho, Taufan Pamungkas, Bugie Zurisdianto Panjaitan, Biller Patrawan, Rizky Putri, Rabiah Demlinur Rika Kartika Rukmayanti, Ruk’at SATRIYAS ILYAS Selvia Magdalena, Selvia Sri Rochani Sri Rochani Mulyani Sumeidi Kadasrisman Syahidin, Rukhiyat Utoyo, Widjajanti Vip Paramarta Wijayanto, Arifin Wirawan, Chevie Yudha, Firman Mighty