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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) AJAD : Jurnal Pengabdian kepada Masyarakat Electronic Journal of Education, Social Economics and Technology
M Rasyidin
Universitas Malikussaleh Lhokseumawe
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Peningkatan Kapasitas Produksi dan Penjualan Produk Kelapa Gongseng Aceh Pasca Pandemi COVID-19 Melalui Teknologi Tepat Guna dan Pemasaran Digital Saleh, M; Rasyidin, M; Azmi, Dasril; Shintia, Iin; Miswardi; Rizal, Muhammad
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): AUGUST 2024
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i2.356

Abstract

This article delves into the strategic enhancement of production capacity and sales of Acehnese roasted coconut products in the aftermath of the COVID-19 pandemic, leveraging the application of appropriate technology and digital marketing approaches. The focus of this community engagement initiative lies in addressing the multifaceted challenges faced by the local community, including disruptions in traditional market access and production inefficiencies exacerbated by the pandemic. The objectives of the program are meticulously outlined, detailing the implementation of innovative technological solutions and digital marketing strategies designed to increase production efficiency, product quality, and market reach. The study also discusses the anticipated socio-economic impacts, particularly the potential for sustained community empowerment and economic resilience. The integration of these modern approaches aims to foster long-term sustainability and competitive advantage for micro, small, and medium enterprises (MSMEs) in Aceh, thereby contributing to broader economic recovery and growth.
Transformasi Pemasaran Digital BUMDES Pengolahan Pakan Ikan Terapung Berbasis Blue Economy sebagai upaya peningkatan Produk Unggulan Desa Rasyidin, M; Saleh, M; Azmi, Dasril; Rizal, Muhammad
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.398

Abstract

The partner in this community service activity is BUMDES Malaka, a village-owned enterprise from Jangka Alue Bie that produces floating fish feed. BUMDES Malaka was established in 2016, and the management is elected by the community through a village deliberation forum. The main objective of establishing BUMDES Malaka is to meet the needs of fish farmers and provide an alternative solution for farmers to obtain cheaper and higher-quality fish feed, as previously, fish feed was sourced from outside the province at high prices. To enhance the partner's capacity, training in digital marketing, as well as improvements in management and production quality, are necessary. The methods used in this service activity include training and hands-on practice. The outcomes of this activity include an increase in the knowledge of BUMDES Malaka's management in the field of digital marketing and an improvement in the partner's capabilities in business management.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Konsumen Dalam Berbelanja Pada Ritel Modern dan Tradisional Saleh, M; Rasyidin, M; Rizal, Muhammad
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i2.6308

Abstract

Research on the Impact of Product Completeness, Product Variety, Product Quality, and Environmental Conditions on Consumer Purchasing Decisions. This study aims to analyze the influence of shopping comfort and ease of access, product availability, promotions and discounts, technology and innovation, branding, and retail reputation on consumer purchasing decisions. The research was conducted in Bireuen Regency, Aceh Province, Indonesia. The type of research used is explanatory research with a quantitative approach. The data types used in this study are both qualitative and quantitative data. The analysis method employed is the logistic model (LOGIT) to determine the impact on consumer decision-making. The research findings show that the variables of product completeness, more products being better, product quality, and environmental conditions have a significant influence on consumer purchasing decisions in modern retail stores. However, these factors did not have an impact on consumer decisions when shopping at traditional retail stores in Bireuen Regency, Aceh Province, Indonesia.
Peningkatan Kemandirian dan Kesejahteraan Penghuni Rumah Kasih Harmoni Paya Jaras Melalui Program Pengabdian Masyarakat Internasional Saleh, M; Rasyidin, M; Riza, Muhammad; Wahyuni, Sri; Saputra, Al Mahfud; Nurhayati
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): APRIL 2025
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i1.438

Abstract

The Community Service Program, titled "International Visit and Community Service at Rumah Kasih Harmoni Paya Jaras," aims to enhance the welfare of the residents at Rumah Kasih Harmoni, an orphanage located in Sungai Buloh, Selangor, Malaysia. The program was initiated in response to the financial challenges faced by Rumah Kasih Harmoni in fulfilling the basic needs of its residents. The objectives are to improve the funding sources for Rumah Kasih Harmoni, provide training and skill development for the residents, expand their knowledge and awareness, and foster a sustainable partnership between the proposing team and Rumah Kasih Harmoni. The methods employed include direct visits and interactions, educational and interactive activities, artistic and creative endeavors, physical and sports activities, along with social and cultural events. Active participation from the residents is encouraged throughout the program. The results include an increase in funding, enhanced skills and independence among the residents, improved knowledge and awareness, and the establishment of a robust, long-term collaboration between the proposing team and Rumah Kasih Harmoni.
A Study on Factors Affecting the E-Money Adoption in Aceh Rasyidin, M; Hartati, Sri; Nova, N; Zulfikar, Z; Saleh, M; Rizal, Muhammad
Electronic Journal of Education, Social Economics and Technology Vol 5, No 2 (2024)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v5i2.254

Abstract

This study aims to investigate the impact of understanding and perceived usefulness on the interest in using e-money in Aceh Province. The research employs a quantitative approach, targeting e-money users in the region. A purposive sampling technique was utilized, resulting in a sample size of 133 participants, selected via the Unknown Populations method. Data were collected via questionnaires distributed through Google Forms. The analysis involved validity, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, and regression analysis tests (ANOVA). The model applied was multiple linear regression analysis. Findings indicate that understanding has a positive and significant effect on the interest in using e-money, while perceived usefulness also positively and significantly influences this interest.
The Reaction of Poverty to Consumption and Inflation in Indonesia Rizkina, Azka; Nurhayati, Nurhayati; Rasyidin, M; Saputra, Al Mahfud; Ariga, Hijrah Purnama Sari
Electronic Journal of Education, Social Economics and Technology Vol 5, No 2 (2024)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v5i2.241

Abstract

This study investigates the reaction of poverty to consumption and inflation in Indonesia, utilizing the Autoregressive Distributed Lag (ARDL) method to explore the dynamic relationships between these key economic variables. The analysis is based on time-series data spanning from 2012 to 2023, comprising a total of 340 samples from 34 provinces across Indonesia. The findings reveal that both consumption and inflation exert a significant influence on poverty levels, with effects observable in both the short and long term. Specifically, consumption and inflation demonstrate a statistically significant relationship at a 5 percent significance level in the short term. However, in the long term, inflation’s effect is identified at a slightly higher significance level of 10 percent, indicating its persistent but somewhat weaker influence compared to consumption. These results highlight critical insights into the economic mechanisms that drive poverty in Indonesia, underlining the pivotal roles of consumption patterns and inflationary pressures. The research emphasizes the importance of targeted economic policies to manage these variables effectively to reduce poverty. For instance, promoting sustainable consumption and mitigating inflation’s adverse impacts can foster greater economic stability and resilience among vulnerable populations. By addressing these factors, policymakers can implement more effective strategies to achieve equitable economic growth and social welfare.
Co-Authors Ariga, Hijrah Purnama Sari Dasril Azmi Miswardi Muhammad Rizal Nova, N Nurhayati Rizkina, Azka Saleh, M Saputra, Al Mahfud Shintia, Iin Sri Hartati Sri Wahyuni Z Zulfikar, Z