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All Journal Aksara Cakrawala : Jurnal Humaniora Bina Sarana Informatika JSHP (Jurnal Sosial Humaniora dan Pendidikan) Pustaka : Jurnal Ilmu-Ilmu Budaya Galaksi Aksara
Sri Widiastutik
STMIK STIKOM Indonesia
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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LEXICAL MEANING AND CULTURAL ADAPTATION ON THE PRODUCT OF NESTLE DANCOW Aryani, I Gusti Agung Istri; Widiastutik, Sri
Aksara Vol 29, No 1 (2017): Aksara, Edisi Juni 2017
Publisher : Balai Bahasa Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.773 KB) | DOI: 10.29255/aksara.v29i1.106.131-146

Abstract

AbstractCommonly, an amazing and attractive advertisement intends to hypnotize their target consumer in seeing, reading, or even hearing the ads continually. Besides, the power of persuading and motivating in messages from the way of informing product benefit could also give impact to buyer in deciding to buy the product. This research discusses the contexts of advertising found on packages of two Nestle products, especially Nestle Dancow Actigo and Nestle Dancow Enrich. These products were analyzed based on pictures or symbols and text found on packages. It is aimed at finding out the context of discourse advertising on those packages. Data were collected from analysis of text, including pictures or symbols and additional questionnaires distributed to 50 respondents located at Denpasar and Gianyar. Urban society were used to evaluate concerning on their understanding of English even though Indonesian language mostly applied on packages of products. Method used in analyzing data is descriptive qualitative and quantitative with simple statistics and explanation. It showed that connotation and denotation meanings highlighted lexical items and its cultural adaptation using process of copy adaptation to fit the culture of their targeted consumers. Means found 6 words or phrases of English from 10 of them on packages understood by 50 respondents as of: 35 for Full Cream as highest score and 16 respondents for FortiGro as the lowest score. In addition, brand name, symbol and images showed producer seemed to have close relationship with consumer and able to attract target   consumer attention as majority of findings. It can be concluded that ads on packages of Nestle Dancow had succeeded to be understood by the society through the messages implied. 
LEXICAL MEANING AND CULTURAL ADAPTATION ON THE PRODUCT OF NESTLE DANCOW I Gusti Agung Istri Aryani; Sri Widiastutik
Aksara Vol 29, No 1 (2017): Aksara, Edisi Juni 2017
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.773 KB) | DOI: 10.29255/aksara.v29i1.106.131-146

Abstract

AbstractCommonly, an amazing and attractive advertisement intends to hypnotize their target consumer in seeing, reading, or even hearing the ads continually. Besides, the power of persuading and motivating in messages from the way of informing product benefit could also give impact to buyer in deciding to buy the product. This research discusses the contexts of advertising found on packages of two Nestle products, especially Nestle Dancow Actigo and Nestle Dancow Enrich. These products were analyzed based on pictures or symbols and text found on packages. It is aimed at finding out the context of discourse advertising on those packages. Data were collected from analysis of text, including pictures or symbols and additional questionnaires distributed to 50 respondents located at Denpasar and Gianyar. Urban society were used to evaluate concerning on their understanding of English even though Indonesian language mostly applied on packages of products. Method used in analyzing data is descriptive qualitative and quantitative with simple statistics and explanation. It showed that connotation and denotation meanings highlighted lexical items and its cultural adaptation using process of copy adaptation to fit the culture of their targeted consumers. Means found 6 words or phrases of English from 10 of them on packages understood by 50 respondents as of: 35 for Full Cream as highest score and 16 respondents for FortiGro as the lowest score. In addition, brand name, symbol and images showed producer seemed to have close relationship with consumer and able to attract target   consumer attention as majority of findings. It can be concluded that ads on packages of Nestle Dancow had succeeded to be understood by the society through the messages implied. 
Elaborasi Penggunaan Istilah Covid-19 Terhadap Pemahaman Masyarakat Sri - Widiastutik
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.10936

Abstract

The COVID-19 pandemic that is threatening the world has caused anxiety for all parties, including the people in Denpasar City. Various attempts have been made to make the situation stable, one way is to share information within a positive elaboration terminology. The information is certainly delivered by foreign words that are currently so prevalent, and appears in one click through the Google search engine. In order to convey the intent and meaning that can be properly channeled to all levels of society, Policies related to handling the COVID-19 pandemic through the elaboration of several foreign terms such as lockdown, swab test, social distancing, etc. are required. This study aimed to find out how the foreign words can be well accepted by the community without risking the existence of Indonesian language. As a descriptive qualitative method, the main data is Covid terms that are informed to the public in Denpasar are collected using a polling technique through randomly distributing questionnaires and simulation. Finding data was used survey & observation methods, as well as documentation. It is hoped public can understand and implement the appeal as expected by the government, without reducing the existence of good and correct Indonesian.Keywords: elaboration, foreign words, covid term
Re-Implementasi Mata Kuliah Esp Sebagai Support Value Bagi Peningkatan Kemampuan Daya Saing Mahasiswa di Dunia Kerja Sri Widiastutik
Journal Social and Humaniora Vol 19 No 1 (2019)
Publisher : Udayana University Press bekerjasama dengan Fakultas Ilmu Budaya Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.551 KB) | DOI: 10.24843/PJIIB.2019.v19.i01.p06

Abstract

English for specific purposes (ESP) pada mata kuliah bahasa Inggris khususnya di STMIK STIKOM INDONESIA sesuai dengan jurusan yang ditempuh oleh mahasiswa. Sejak tahun 2009 hingga tahun 2013 mata kuliah ESP ini pernah diterapkan dan tidak diteruskan karena terjadi pembaharuan RPS yang mengacu pada standar kurikulum di STMIK STIKOM INDONESIA. Pada awal tahun 2016, berdasarkan pelaksanaan kurikulum yang baru pada mata kuliah Bahasa Inggris khususnya, dan mempertimbangkan pentingnya bahasa Inggris dalam meningkatkan daya saing di bidang teknologi maka penerapan mata kuliah ESP menjadi salah satu mata kuliah yang sangat diperlukan dan patut untuk diterapkan kembali. Penelitian dilakukan dengan menggunakan metode deskriptif analisis dengan populasi adalah seluruh mahasiswa STMIK STIKOM INDONESIA tahun ajaran 2016 – 2017 dengan sampel pada dua kelas dari mahasiswa semester 6 dengan jumlah 40 responden. Pengumpulan data dilakukan dengan cara: 1) pengamatan, 2) kuesioner. Hasil penelitian menunjukkan bahwa 85% mahasiswa mendukung penerapan kembali mata kuliah ESP, hasil tersebut dikategorikan menjadi empat aspek penilaian, antara lain; 1) Kesadaran terhadap pentingnya bahasa Inggris terhadap masa depan mereka (92,33%), 2) Ketidakcukupan nilai mata kuliah bahasa Inggris (74,50%), 3) Kebutuhan mahasiswa terhadap ESP (87,83%), dan 4) Ketertarikan mahasiswa mempelajari bahasa Inggris (86,42%), 5) Penempatan mata kuliah ESP pada semester IV oleh 52,5% responden, menyusul 25% pada semester V. Penyusunan RSP pada materi ESP disesuaikan dengan mata kuliah pada jurusan yang ditempuh.
Program Library User Education Terhadap Optimalisasi Layanan Perpustakaan Stmik Stikom Indonesia Sri Widiastutik; Ni Nengah Dita Ardriani
Journal Social and Humaniora Vol 18 No 1 (2018)
Publisher : Udayana University Press bekerjasama dengan Fakultas Ilmu Budaya Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.41 KB) | DOI: 10.24843/PJIIB.2018.v18.i01.p02

Abstract

Kunci sukses sebuah perpustakaan adalah keharmonisan hubungan antara pemustaka dengan pustakawan dalam berinteraksi. Terjalinnya interaksi antara kedua pihak sebagai pondasi utama tercapainya tujuan layanan sebuah perpustakaan, tersampaikannya layanan pustakawan selaras dengan terakomodirnya kebutuhan pemustaka. Sejak semula pustakawan dituntut untuk berorientasi terhadap kebutuhan pemustaka, namun dengan semakin pesat ilmu pengetahuan dan makin canggihnya teknologi, pemustaka pun mempunyai andil besar untuk memposisikan dirinya tidak ketinggalan informasi. Dewasa ini, pemustaka seolah dituntut sadar diri, tahu diri terhadap perkembangan yang terjadi jika tidak ingin tertinggal informasi. Dengan kata lain, seiring tingkat kebutuhannya terhadap informasi yang sangat tinggi, pemustaka pun dituntut untuk berorientasi pada informasi, yaitu beorientasi pada perpustakaan sebagai wadah (penampung) informasi, maupun pustakawan sebagai penyalur layanan informasi.Guna mengantisipasi ketidakharmonisan tersebut, pada penelitian ini diusulkan sebuah program Library User Education (LUE) – Malley (dalam IBLims, 2015) bagi pengguna (pemustaka) perpustakaan STIKI sebagai satu faktor yang menjembatani misinformation pemustaka terhadap tata cara maupun kebijakan perpustakaan. Diharapkan perpustakaan STIKI mampu memberikan layanan perpustakaan sebaik mungkin baik sumber daya perpustakaan, layanan maupun fasilitas. Begitu pula pemustaka diharapkan mampu mendapatkan tutorial (pengajaran), diberi pemahaman dan kesempatan untuk mengenal perpustakaan lebih dekat, sehingga pemustaka bisa memanfaatkan sumber-sumber informasi dan layanan perpustakaan secara optimal.
BUDAYA ALIH BAHASA MASYARAKAT URBAN DALAM MEMAHAMI INTERNET DENGAN METODE BORROWING Sri Widiastutik
Journal Social and Humaniora Vol 17 No 2 (2017)
Publisher : Udayana University Press bekerjasama dengan Fakultas Ilmu Budaya Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Massive use of the Internet creates problems in the transfer of the language of the urban community, because it needs a method of borrowing as a way out for the enrichment of Indonesian variety by reducing the risk of negative impacts of the use of language uptake in communication in student environment STIKI Denpasar as IT-based High School. This research is conducted qualitative and quantitative approach with Linguistic study. There are also data collection techniques conducted by observation, documentation, interview and FGD. Level of accuracy of data sources based on information on: Characteristics of ICT term in conversation, Student reactions to the use of ICT terms, and the impact of ICT language transfer using Borrowing method. Implementation of Borrowing method is a smart solution to cultivate knowledge about how to use the term uptake of ICT for urban adolescents can more easily and practically apply the internet, without damaging the Indonesian order is good and right. Students are able to provide the right information to the public. Keywods: Borrowing; the term Absorption; Information & Computer Technology
Peningkatan Kualitas SDM Melalui Pelatihan Bahasa Inggris Sebagai Penggiat Literasi Bagi Anak-Anak Jalanan di Yayasan Lentera Anak Bali (YLAB) Komang Trisnadewi; Sri Widiastutik; I Ketut Setiawan
Journal Social and Humaniora Vol 20 No 2 (2020)
Publisher : Udayana University Press bekerjasama dengan Fakultas Ilmu Budaya Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/PJIIB.2020.v20.i02.p01

Abstract

Dalam menghadapi era globalisasi, tuntutan terhadap kebutuhan sumber daya manusia untuk siap menjawab tantangan global sangat besar. Penanaman sikap melalui pendidikan sejak dini sangat penting dalam membentuk kualitas hidup yang baik bagi anak-anak sebagai cikal bakal dalam kehidupan berbangsa dan bermasyarakat. Peningkatan kualitas, khususnya bagi anak-anak jalanan di Denpasar telah menjadi konsentrasi pemerintah sejak lama. Namun kondisi ini belum mampu menjamin anak-anak jalanan mendapatkan pendidikan yang baik dan hidup layak. Yayasan Lentera Anak Bali (YLAB) merupakan yayasan nonprofit bergerak aktif sebagai pemerhati kehidupan anak-anak jalanan sejak tahun 2011 di kawasan Denpasar Timur. YLAB mewujudkan adanya perlindungan hak anak, khususnya dalam pemenuhan hak-hak anak yang berkeadilan baik dalam bidang pendidikan (bagi anak marjinal/kurang mampu), penguatan sistem hukum, kesehatan dan psikososial anak, penanganan anak bangsa korban seks pariwisata Bali. Pihak Yayasan menyadari bahwa anak-anak jalananpun harus diberi kesempatan untuk ikut berperan melalui skill berkomunikasi Bahasa Inggris sebagai satu-satunya alat komunikasi global. Untuk itu muncullah gagasan kerjasama dan diusulkan dalam program kemitraan masyarakat (PKM) ini, berupa sumbangsih pengetahuan dan dukungan berliterasi melalui pendidikan Bahasa Inggris di luar jam kerja anak, selama dua kali dalam seminggu. Hasil dari kegiatan PKM diharapkan dapat meningkatkan kualitas sumber daya manusia secara optimal, meningkatkan kesadaran masyarakat terhadap kepedulian mengutamakan hak-hak anak dalam berliterasi, menyediakan kemudahan akses belajar, serta evaluasi terhadap wujud pencapaian program pemerintah dalam mencerdaskan kehidupan bangsa.
Strategi Persuasif Dalam Sales Promotion Dengan Media Outdoor Ad: Studi Kasus Bahasa Persuasif Pedagang Kaki Lima di Denpasar Selatan Sri - Widiastutik; I Putu Bagus Arya Githa Wibawa; Indah Amalia Shofiana
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 5, No 1 (2021): JSHP (JURNAL SOSIAL HUMANIORA DAN PENDIDIKAN)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v5i1.965

Abstract

Creative and quality promotional strategies require interaction and communication in attractive language, so that the marketed product can be easily understood and accepted by community. Language has an important role in supporting marketing, especially in conveying information related to business products carried out through various media, such as outdoor advertising media which is widely used by small business actors. This study aims to describe the use of persuasive expressions in outdoor ads media such as hanging/roll banners by street traders (PKL) and describe the meaning of messages contained. This study used a field research of qualitative descriptive method by analysis the form of persuasive words/sentences on outdoor advertising media of street traders in the southern area of Denpasar as the research data. The technique of providing data was carried out by surveying the location of street traders in side of the road and storefronts, interviews and distribution of questionnaires. Furthermore, data collection in this study used the listening method with note-taking and documentation techniques. The data analysis method was used an extra lingual equivalent approach to classify the form of using persuasive language and the impact of the message contained in the hanging banner/standing banner. The results of this study was pointed out that ≥80% persuasive language promotion strategy in banner media has become the main strategy for PKL, efficiently persuasive language messages can quickly invite public appeal so that it is very likely to increase the purchasing power of potential consumers directly.Keywords : persuasive language, media, outdoor advertising, street traders  AbstrakStrategi promosi yang kreatif dan berkualitas perlu dilakukan interaksi dan komunikasi dengan bahasa yang menarik, supaya produk yang dipasarkan dapat mudah dipahami dan diterima oleh masyarakat luas. Bahasa mempunyai peran penting dalam mendukung pemasaran, terutama dalam menyampaikan informasi terkait produk usaha yang dilakukan melalui berbagai media, seperti media outdoor advertising yang banyak digunakan oleh para pelaku usaha kecil. Penelitian ini bertujuan untuk mendeskripsikan gaya bahasa persuasif yang tertulis pada media outdoor ad (spanduk/banner) oleh Pedagang Kaki Lima (PKL) dan mendeskripsikan makna pesan yang terkandung pada bahasa persuasif dalam media tersebut. Penelitian ini menggunakan metode field research yang bersifat deskriptif kualitatif. Teknik penyediaan data dilakukan melalui survei lokasi PKL di pinggir jalan dan emperan toko, wawancara dan pendistribusian kuesioner di wilayah Denpasar Selatan. Pengumpulan data dalam penelitian ini menggunakan metode simak dengan teknik catat dan dokumentasi. Metode analisis data yang digunakan, yaitu pendekatan padan ekstralingual untuk mengklasifikasikan wujud penggunaan bahasa persuasif dan dampak isi pesan yang terkandung dalam spanduk/banner. Hasil penelitian ini menunjukkah bahwa ≥80% strategi promosi bahasa persuasif pada media banner telah menjadi strategi utama bagi PKL, secara efisien pesan bahasa persuasif dapat dengan cepat mengundang daya tarik masyarakat sehingga sangat berpeluang meningkatkan daya beli calon konsumen secara langsung.Kata kunci : bahasa persuasif, media, outdoor advertising, Pedagang Kaki Lima
Comparative Analysis of The MOORA Method for Evaluating The Effectiveness of Scholarship Acceptance Piantari, Ni Kadek Ayuk; Putra, I Nyoman Tri Anindia; Widiastutik, Sri; Kartini, Ketut Sepdyana
Jurnal Galaksi Vol. 1 No. 1 (2024): Galaksi - May 2024
Publisher : Yayasan Sraddha Panca Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70103/galaksi.v1i1.3

Abstract

The 1945 Constitution regulated the distribution of scholarships to make access to better life opportunities easier. Nevertheless, in some universities the scholarship selection process still depends on conventional criteria to choose the beneficiaries of scholarships; no information technology or decision support system is in place to support the objective selection process. At SMA Negeri 1 Manggis, the application of the Multi-Objective Optimisation on the Basis of Ratio Analysis (MOORA) approach is predicted to improve the effectiveness and objectivity of the scholarship recipient selecting process. Weighting the criteria and normalising the decision matrix produces optimal alternative ranking when applying the MOORA approach to choose scholarship applicants. Following normalisation, a predefined algorithm is used to compute the optimisation value for every alternative student. For ten student possibilities, the computational results show the Yi (Max - Min) values. Then, using these values, one may create a final ranking of the best options, and scholarship recipients can be counselled on the three best options. It is expected that using the DSS approach
LEXICAL MEANING AND CULTURAL ADAPTATION ON THE PRODUCT OF NESTLE DANCOW I Gusti Agung Istri Aryani; Sri Widiastutik
Aksara Vol 29, No 1 (2017): Aksara, Edisi Juni 2017
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v29i1.106.131-146

Abstract

AbstractCommonly, an amazing and attractive advertisement intends to hypnotize their target consumer in seeing, reading, or even hearing the ads continually. Besides, the power of persuading and motivating in messages from the way of informing product benefit could also give impact to buyer in deciding to buy the product. This research discusses the contexts of advertising found on packages of two Nestle products, especially Nestle Dancow Actigo and Nestle Dancow Enrich. These products were analyzed based on pictures or symbols and text found on packages. It is aimed at finding out the context of discourse advertising on those packages. Data were collected from analysis of text, including pictures or symbols and additional questionnaires distributed to 50 respondents located at Denpasar and Gianyar. Urban society were used to evaluate concerning on their understanding of English even though Indonesian language mostly applied on packages of products. Method used in analyzing data is descriptive qualitative and quantitative with simple statistics and explanation. It showed that connotation and denotation meanings highlighted lexical items and its cultural adaptation using process of copy adaptation to fit the culture of their targeted consumers. Means found 6 words or phrases of English from 10 of them on packages understood by 50 respondents as of: 35 for Full Cream as highest score and 16 respondents for FortiGro as the lowest score. In addition, brand name, symbol and images showed producer seemed to have close relationship with consumer and able to attract target   consumer attention as majority of findings. It can be concluded that ads on packages of Nestle Dancow had succeeded to be understood by the society through the messages implied. 
Co-Authors I Gusti Agung Istri Aryani I Nyoman Tri Anindia Putra I Putu Bagus Arya Githa Wibawa Indah Amalia Shofiana Ketut Sepdyana Kartini Komang Trisnadewi Ni Nengah Dita Ardriani Piantari, Ni Kadek Ayuk TATI NURHAYATI