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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ilmiah Universitas Batanghari Jambi Distribusi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Karinov Journal of Global Business and Management Review Creative Research Management Journal Jurnal Manajemen Bisnis Jurnal Ecogen Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen dan Profesional JOMPA ABDI: Jurnal Pengabdian Masyarakat Proceeding of The International Conference on Economics and Business e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Management Research and Studies
Anjaningrum, Widiya Dewi
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Creative Industry: Enhancing Competitive Advantage and Performance Widiya Dewi Anjaningrum; Habel Rudamaga
APMBA (Asia Pacific Management and Business Application) Vol 7, No 3 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.007.03.1

Abstract

This study is a kind of field research which aims to find out how the relationship between market orientation, product creativity and innovation, competitive advantage and creative industry performance in Malang town, East Java, Indonesia. Data collection on 133 samples of creative entrepreneurs were carried out on a non-probability sampling through a questionnaire instrument. The data obtained were analyzed using Partial Least Square (PLS) analysis. The results of the study show that market orientation has a direct, positive and significant effect on product innovation, competitive advantage, and industry performance. The findings also state that there is an intervening effect of product innovation on the effect of market orientation on competitive advantage and industry performance, there is also an intervening effect on competitive advantage over the effect of market orientation on industry performance. Product creativity has a positive and significant effect on product innovation. However, there is not enough strong evidence to support the hypothesis that product creativity directly or indirectly affects competitive advantage through product innovation, as well as industry performance through competitive advantage. The intervening effect only occurs on the relationship of product creativity with product innovation and industry performance. The managerial implication of the study is that to achieve high industry performance, creative industries need to increase competitive advantage, especially through competitive pricing strategies, improving market orientation, and product innovation.
STRENGTHENING DIGITAL START-UP DYNAMIC CAPABILITIES IN MALANG CITY THROUGH DESIGN THINKING AND ENTREPRENEURSHIP ORIENTATION. Widi Dewi Ruspitasari; Widiya Dewi Anjaningrum; Mega Mirasaputri Cahyanti
Manajemen Bisnis Vol. 10 No. 2 (2020): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v10i2.13552

Abstract

Digital start-up is one part of the creative economy that is currently growing rapidly in Malang town. Looking at this rapidly changing environment in the era of the industrial revolution 4.0, it is important for digital start-ups to improve dynamic capabilities. The purpose of this study was to determine the effect of design thinking and entrepreneurial orientation on dynamic digital start-up capabilities. A total of 100 start-up actors have been selected as research samples. Quantitative data collected through questionnaires were analyzed using PLS analysis. The results showed that both design thinking and market orientation had a great influence on dynamic digital start-up capabilities. The strongest factor in the design thinking is the emphatize process so that the ability of start-ups to feel the environment and understand customer needs and market dynamics better than competitors. While the strongest factor in entrepreneurship is the courage to act to achieve goals so that start-ups are able to face market competition. Suggestions for further research is need to focus on two weaknesses factors, there are, the process of ideas in conducting design thinking and the lack of initiative in initiating innovative actions, because the innovation today is urgently needed to win the market competition.
PELATIHAN DAN MOTIVASI SEBAGAI KUNCI UTAMA PENINGKATAN KINERJA KARYAWAN DI MASA PANDEMI COVID-19 Widiya Dewi Anjaningrum; Risa Ristiana
Distribusi - Journal of Management and Business Vol. 10 No. 1 (2022): Distribusi, Maret 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v10i1.238

Abstract

Salah satu bank swasta yang mampu berhasil bertahan di masa sulit saat terjadi pandemic Covid-19 adalah Bank Central Asia (BCA), khususnya cabang Probolinggo. Keberhasilan BCA tersebut tentu tidak lepas dari kinerja karyawan yang tinggi sebagai dampak dari praktik manajemen sumber daya manusia (MSDM) yang tepat, yaitu dengan mengoptimalkan pelatihan dan motivasi yang ada dalam diri karyawan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pelatihan dan motivasi terhadap kinerja karyawan BCA cabang Probolinggo di masa pandemi Covid-19. Sebanyak 40 karyawan telah dipilih menjadi responden penelitian melalui teknik sampling sampel jenuh. Data kuantitatif diperoleh melalui penyebaran kuisioner berskala likert 5 points yang kemudian dianalisis menggunakan analisis Partial Least Square dengan bantuan software SmartPLS versi 3.3.3. Hasil penelitian menunjukkan bahwa baik pelatihan maupun motivasi sama-sama berpengaruh positif dan signifikan terhadap kinerja karyawan, walau motivasi memiliki pengaruh yang lebih kuat dibandingkan pelatihan. Ini terjadi karena selama pandemi Covid-19, pelatihan dilakukan secara online yang dinilai oleh karyawan tidak seefektif pelatihan offline. Penelitian selanjutnya dapat menganalisis secara lebih mendalam tentang jenis pelatihan dan jenis motivasi yang paling mmeberikan dampak bagi kinerja karyawan.
Peningkatan Kinerja Pengrajin Patchwork di Jawa Timur Melalui Pelatihan Intensif dan Kondusifitas Lingkungan Kerja Peggy Lia Ayu Sukma; Widiya Dewi Anjaningrum
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12429

Abstract

The research was conducted with the aim of knowing whether or not the influence of incentive training and a conducive work environment on the performance of patchwork craftsmen in East Java was strong. Two hundreed craftsmen have been selected as respondents through accidental sampling technique. Quantitative data collected through online and offline questionnaires were analyzed using PLS-analysis. The results beared out that both the intensive training attended by the craftsmen to improve skills in producing patchwork and knowledge of business management as well as the conduciveness of the work environment had a significant influence on performance. The limitation of this research is that it has not differentiated performance based on the demographics of the craftsmen and has not analyzed the types of training that have the most impact on performance. However, the results of this study contribute to the science of HRM which focuses on creative endeavors such as patchwork that there is a strong relationship between training and the work environment with the performance of craftsmen. Also contributing to patchwork craftsmen so that they continue to take part in trainings that can develop skills and knowledge as well as maintain a conducive work environment.
KREATIFITAS DAN INOVASI PRODUK INDUSTRI KREATIF Widiya Dewi Anjaningrum; Agus Purnomo Sidi
Conference on Innovation and Application of Science and Technology (CIASTECH) CIASTECH 2018 "Inovasi IPTEKS untuk mendukung Pembangunan Berkelanjutan"
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1107.1 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kreativitas produk terhadap inovasi produk dan bagaimana fungsi mediasi keunggulan bersaing atas pengaruh kreativitas dan inovasi produk terhadap kinerja industri. Penelitian ini merupakan field-research studi kasus terhadap 119 creative-preneurs yang ada di kota Malang yang dipilih secara accidental-purposive sampling. Hasil penelitian menunjukkan bahwa kreativitas produk berpengaruh positif terhadap inovasi produk, keunggulan bersaing tidak memediasi pengaruh kreativitas terhadap kinerja industri tetapi memediasi pengaruh inovasi produk terhadap kinerja industri. Sehingga, untuk meingkatkan kinerja industri kreatif, produk-produk kreatif yang dihasilkan oleh industri kreatif harus memiliki keunggulan bersaing. Keunggulan bersaing ini dapat berupa harga yang kompetitif, produk yang memiliki manfaat tinggi, memiliki differensiasi dan tidak mudah tergantikan. Untuk mencapai keunggulan bersaing tersebut, industri kreatif seharusnya melakukan inovasi produk dengan cara menemukan produk baru yang unik dan memiliki daya tarik tinggi, atau minimal mengembangkan produk yang sudah ada atau melakukan duplikasi dan sintesis produk.
Empowering Digital Business Bagi Pegiat Usaha Online Kota Malang Rifki Hanif; Agus Purnomo Sidi; Ahmad Nizar Yogatama; Muhammad Bukhori; Widiya Dewi Anjaningrum
Jurnal Pengabdian Masyarakat Vol 1 No 1 (2020): Jurnal Pengabdian Masyarakat
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v1i1.210

Abstract

To start a business in the digital age, every business person must be able to understand how to market in the digital era as it is today. An effective way that can be done is through inbound marketing. This community service activity is intended to train online businesses activists in Malang, especially entrepreneurs who have a business start-up in order to manage online marketing effectively and consistently. Digital Business Empowering Training Activities for Online Business Activists in Malang is done in the form of a tutorial delivered directly by the speaker. where based on the results of this dedication, online business activists in Malang are very interested and eager to participate in similar activities for the development of business knowledge.
Pelatihan Business Model Canvas Bagi Siswa SMA Diponegoro Tumpang Dalam Membangun Bisnis di Masa Pandemi Puji Subekti; Ahmad Nizar Yogatama; Widiya Dewi Anjaningrum; Agus Purnomo Sidi
Jurnal Pengabdian Masyarakat Vol 2 No 2 (2021): Jurnal Pengabdian Masyarakat
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v2i2.395

Abstract

Business Model Canvas merupakan suatu sistem yang disusun untuk mempersiapkan bisnis secara cepat dan tepat. Terdapat sembilan unsur yang dapat dikembangkan untuk mengidentifikasi calon bisnis siswa diantaranya yaitu key partners, key activity, value prop
PENGARUH SUASANA TOKO DAN DISKON TERHADAP PEMBELIAN IMPULSIF PADA MATAHARI DEPARTMENT STORE PASAR BESAR MALANG Jelita Virliana Sandra; Widiya Dewi Anjaningrum
Jurnal Manajemen dan Profesional Vol 2 No 2 (2021): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.397 KB) | DOI: 10.32815/jpro.v2i2.873

Abstract

Seiring dengan meningkatnya kebutuhan fesyen di Indonesia, fenomena tersebut dimanfaatkan oleh para pelaku bisnis terutama bisnsi ritel. Dari banyak perusahaan retail yang masih berdiri dan bertahan hingga saat ini adalah Matahari Department Store. Matahari Department Store memiliki strategi dalam mempertahankan bisnisnya ialah dengan cara memiliki pengetahuan terhadap perilaku belanja konsumennya. Tujuan penelitian ini adalah untuk mengetahui pengaruh suasana toko dan diskon terhadap pembelian impulsif pada konsumen Matahari Department Store Pasar Besar. Teknik pengambilan sampel yang digunakan adalah Teknik accidental-purposive sampling dengan responden sampel berjumlah 100 orang. Hasil uji analisis regresi linier berganda menemukan bahwa suasana toko berpengaruh positif dan signifikan terhadap pembelian impulsif serta diskon berpengaruh positif dan signifikan terhadap pembelian impulsif pada Matahari Department Store Pasar Besar Malang.
Patronage Buying Motives of Milkindo’s Tourists Mega Mirasaputri Cahyanti; Widiya Dewi Anjaningrum
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Agritourism with the concept of animal husbandry has its own uniqueness as a tourist destination. Among Agritourism at Malang City, Indonesia, with the concept of animal husbandry, only Milkindo stated their place as integrated dairy farming for recreation and education. The purpose of this study was to determine the relationship of patronage buying motives consisting of tourist sites, tourist location atmosphere, facilities at tourist sites, price & service quality to the decision process of tourists visiting tourism of the Milkindo Integrated Dairy Farming Recreational and Educational Tours. One hundred Samples were selected on a non-probability sampling with an accidental sampling approach. Quantitative Data is analysed by Partial Least Square (PLS) analysis. The result of this study is shown that facilities at tourist sites is the one variable that has a significant positively effect on the decision process of tourists visiting tourist sites, while the tourist location, tourist location atmosphere, and service quality don’t have significant effect on it, meanwhile price has a negative but not significant effect. The findings show that the theory of motive theory of tourist's patronage buying motive toward Milkindo can be used as a basis for assessing attractions other than agritourism. In addition, it can be translated with different geographical and demographic conditions, because the study is only in the city of Malang, Indonesia.Keywords: Agritourism with Farming Concept, Patronage Buying Motives, Tourist Visiting Behaviour.
Determinan Keunggulan Kompetitif dan Kinerja Industri Kreatif Widiya Dewi Anjaningrum; Agus Purnomo Sidi
Jurnal Ekonomi Modernisasi Vol. 14 No. 1 (2018): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.225 KB) | DOI: 10.21067/jem.v14i1.2379

Abstract

The purpose of this study is to determine the effect of market orientation, innovation and product creativity on the performance of creative industries to achieve competitive advantage. This research is a field research case study on creative-preneur industries incorporated in Malang Creative Fusion (MCF). Sample was chosen by non probability sampling with purposive sampling approach that are creative-preneur industries that have willing to be respondents and can provide information needed in the study amounted to 133 respondents. The result of the research shows that market orientation, innovation and product creativity have positive and significant influence to the performance of creative industry to achieve competitive advantage. The managerial implications of the results of this study are that in order to achieve competitive advantage in highly competitive environments, creative-prenur industries should improve industry performance by optimizing market orientation, not just focusing on what can be produced, but also looking at what the customer wants, competitors, how to coordinate across the internal functions of the industry and think about its impacts for both consumers and the environment. Creative-prenur industries should also try to find new, unique and original creative products, or at least develop existing products, strive for products to have their own character, quality and high attractiveness.
Co-Authors Adya Hermawati Adya Hermawati Agus Purnomo Sidi Andarwatiningtyas, Ken Ari Wibowo Aries Soelistyo Bukhori, Muhammad Cahyanti, Mega Mirasa Cucio, Janice Soro Denysa Karisma Putri Dhea Rahmanda Indrasari Fadilla Cahyaningtyas Fernandez, Khriz N. Fransiska Sisilia Mukti Habel Rudamaga Hanif, Rifki Ifatuna Hasanah Jelita Virliana Sandra Justita Dura LAILATUL MAGHFIROH Lestari, Jumaali Davit Lestari, Sri Huning Maharani, Sagita Dika Mariesti Andriany, Lussia Mega Mirasa Cahyanti Mega Mirasaputri Cahyanti Mohammad Bukhori Nadilah Rahma Sari Natasya Citra Aliyyuldafa Pakayli, Della Ayu Putri Peggy Lia Ayu Sukma Pramesella Rezika Enggal Puji Subekti Putri, Denysa Karisma Rahayu Puji Suci Rahayu Puji Suci Rahayu, Elisa Dwi Reni Rifatun Novita Reyes, Alma Pia G. Risa Ristiana Rohima Rohima Rr. Levana Bonadea Ajiardani Tantia Eka Desti Wahdiyat Moko Widi Dewi Ruspitasari Yogatama, Ahmad Nizar Yudistira Arya Sapoetra Yudistira Arya Sapoetra