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All Journal JCES (Journal of Character Education Society) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Prosiding Seminar Nasional Program Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA)
Misbahul Anwar
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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CHILD-FRIENDLY FAMILY PROGRAM AS A MEDIUM OF CHILD RIGHTS EDUCATION FOR PARENTS Misbahul Anwar; Sutrisno Wibowo; Kholifah Fil Ardhi
JCES (Journal of Character Education Society) Vol 4, No 2 (2021): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jces.v4i2.3922

Abstract

Abstrak: Tujuan program pengabdian kepada masyarakat dalam artikel ini yaitu meningkatkan penerapan keluarga ramah anak dalam keluarga dan lingkungan sekitar pada Dusun Banjarsari, Desa Wonokerto, Kecamatan Turi, Kabupaten Sleman, Provinsi Daerah Istimewa Yogyakarta. Adapun permasalahan yang terjadi di masyarakat tersebut yaitu hak anak yang kurang terpenuhi karena kurangnya pemahaman orang tua. Program pengabdian kepada masyarakat berupa ‘Program Keluarga Ramah Anak’ ini terdiri atas kegiatan sosialisasi, penyuluhan, dan edukasi permainan interaktif. Adapun hasil dari kegiatan ini, yaitu (1) meningkatnya pemahaman orang tua terhadap hak anak, (2) semakin terpenuhinya hak anak berupa fasilitas fisik maupun non fisik, (3) terciptanya lingkungan layak anak yang baik digunakan untuk mengembangkan atau membesarkan anak, (4) meningkatnya peran orang tua dalam kegiatan yang berkaitan dengan perlindungan anak, dan (5) anak mendapatkan hak dan mampu melaksanakan kewajiban mereka.Abstract: Tujuan program pengabdian kepada masyarakat dalam artikel ini yaitu meningkatkan penerapan keluarga ramah anak dalam keluarga dan lingkungan sekitar Dusun Banjarsari, Desa Wonokerto, Kecamatan Turi, Kabupaten Sleman, Provinsi Daerah Istimewa Yogyakarta. Permasalahan yang terjadi di masyarakat tersebut adalah hak anak yang kurang terpenuhi karena pemahaman orang tua. Program pengabdian kepada masyarakat berupa 'Program Keluarga Ramah Anak' terdiri atas kegiatan sosialisasi, penyuluhan, dan edukasi permainan interaktif. Adapun hasil kegiatan ini, yaitu (1) pemahaman orang tua terhadap hak anak, (2) semakin terpenuhinya hak anak berupa fasilitas fisik maupun non fisik, (3) terciptanya lingkungan layak anak yang baik digunakan untuk mengembangkan atau membesarkan anak, (4)) peran orang tua dalam kegiatan yang berkaitan dengan perlindungan anak, dan (5) anak mendapatkan hak dan mampu melaksanakan kewajiban mereka.
Model Pemberdayaan Entrepreneurship Berbasis Gerakan Kemandirian Ekonomi Cabang Dan Ranting Muhammadiyah Dengan Metode On-Line Suryo Pratolo; Bambang Jatmiko; Misbahul Anwar
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2019: 3. Pengembangan Usaha Mikro, kecildan Menengah (UMKM), Serta Ekonomi Kreatif
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.962 KB) | DOI: 10.18196/ppm.23.420

Abstract

Tujuan Program Pengabdian Masyarakat dengan skim KEMITRAAN MASYARAKAT adalah untukmembangun model pemberdayaan entrepreneurship berbasis gerakan kemandirian ekonomi civitasakademika dengan metode on-line. Adapun masalah dari pengabdian ini adalah Jumlah pengusaha diIndonesia baru mencapai 1,65 persen dari jumlah penduduk. Rasio tersebut jauh tertinggal dibandingdengan jumlah pengusaha yang ada di negeri jiran seperti Singapura, Malaysia, maupun Thailand.Sementara negara-negara maju seperti Amerika Serikat dan Jepang bahkan memiliki pengusaha lebihdari 10 persen dari jumlah populasi. Idealnya jumlah pengusaha adalah 2 persen dari total populasi,tetapi untuk mencapai target pendapatan perkapita yang baik diperlukan 6,13 juta pengusaha atausekitar 2,5 persen dari populasi. Metode pelaksanaannya sebagai berikut: 1. FGD (Focus GroupDiscution), 2. Desain Sistem, 3. Perancangan Software, 4. Uji Sofware, 5. Sosialisasi Awal, 6.Penyempurnaan Software, 7. Sosialissai Sofware, 8. Publish Software. Sedangkan luarannya adalah: 1.Jurnal Nasional ISSN “Berdikari” Universitas Muhammadiyah Yogyakarta, 2. Proceeding Nasional –Universitas Muhammadiyah Yogyakarta, 3. Seminar Nasional – di Univesitas Ahmad DahlanYogyakarta, 4. Keynote Spech di Program Studi UMY Mengundang Wirausaha muda dan Dosen UMY.
PENDAMPINGAN PERLUASAN LOKASI USAHA DAN OUTLET UNTUK MENINGKATKAN PENJUALAN Bambang Jatmiko; Suryo Pratolo; Misbahul Anwar; Titi Laras; Alfi Muthia Anjani
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2021: 1. Peningkatan Kapasitas Kelembagaan Publik
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (861.311 KB) | DOI: 10.18196/ppm.41.878

Abstract

Tujuan pengabdian ini adalah untuk melakukan pendampingan perluasan lokasi usaha dan outlet pada UMKM Batik Sekarniti dan Onggo-Onggo Craft. Masalah dalam pengabdian ini sebagai berikut: 1) lokasi usaha yang masih sempit dan kurang rapi; 2) belum adanya penataan secara baik mulai dari bahan baku, barang dalam proses, barang setengah jadi bahkan barang jadi tidak memiliki tempat dan lokasi yang representative; 3) belum memiliki tempat penjualan produk jadi karena lokasi usaha satu tempat dengan rumah tangga; 4) penataan ruang pamer produk/outlet yang berupa almari, etalase, meja untuk membatik dan bahkan ruang untuk kasir belum tersedia. Metode yang digunakan pada pengabdian ini adalah Forum Group Discussion dengan model workshop kepada pemilik Batik Sekarniti dan Onggo-Onggo Craft. Hasil pengabdian ini berupa : 1) terwujudnya lokasi usaha yang lebih luas; 2) terwujudnya penataan ruang UMKM yang lebih rapi; 3) terwujudnya outlet sebagai tempat penjualan dan ruang pamer produksi; 4) terwujudnya sarana dan prasarana outlet yang lebih lengkap dan representative.
Pelatihan Media Daring untuk Staf Administrasi: Online Media Training for Administrative Staff Gita Danu Pranata; Misbahul Anwar; Jefree Fahana
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 7 No. 4 (2022): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v7i4.3935

Abstract

In the 21st century, the Industrial Revolution 4.0, the Covid-19 pandemic, accelerated Muhammadiyah's organizational transformation by optimizing media and online methods as organizational needs. The Covid pandemic has been running for more than a year. Still, as human resources responsible for preparing online media, the administrative staff and the secretary of the institutional assembly still often face technical problems that cannot be resolved quickly. The goal to be achieved in this service program is to provide education and training so that the staff and secretary of the institutional assembly can optimize online media and methods and can solve technical problems in emergencies. The implementation method of this program is online training to provide a basic general understanding, followed by offline training to practice zoom webinar media as MC and Online Moderator. The results and implications of this program are that participants can understand and implement the zoom webinar media as MC and Online Moderator in their respective duties. The conclusion is that after this community service program is held; participants can understand and implement the Zoom webinar media as MC and Online Moderator in their respective duties professionally.
The Impact of Service Quality, Price, and Brand Image on Consumer Loyalty at Yamaha Motor Workshops in Bekasi Misbahul Anwar; Muhammad Syarif Hidayatullah Elmas; Andrian
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4400

Abstract

This research aims to determine whether there is a partial and simultaneous significant effect between service quality, price, and brand image on consumer loyalty at Yamaha Motor Workshops in Bekasi. This research method uses a quantitative descriptive approach, the data collection used in this study are the google form questionnaires that distributed to their consumers, data analysis techniques using classical assumption techniques, multiple linear regression, T-test and F-test to test and prove the hypothesis of this study using the SPSS application, using incidental sampling technique methods with a sample of 150 respondents. This study found that the variables of service quality, price, and brand image together have a significant effect on consumer loyalty.
The Influence of Celebrity Endorsers and Online Promotion on Purchasing Decision through Brand ImageInfluence Of Celebrity Endorsers And Online Promotion On Purchasing Decision Through Brand Image Misbahul Anwar; Sutrisno Wibowo; Andrian; Intan Nur Setiyani
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6060

Abstract

This study aims to analyze the influence of celebrity endorsers and online promotions on purchasing decisions through brand image as a mediating variable on SKINTIFIC and Tasya Farasya products as celebrity endorsers. This type of research is quantitative research using primary data. This study uses Structural Equation Modeling (SEM) AMOS 21 analysis tool. Based on the results of the study, it showed that celebrity endorsers had a positive and significant effect on purchasing decisions, online promotion had a positive and significant effect on purchasing decisions, celebrity endorsers had a positive and significant effect on brand image, online promotion had a positive and significant effect on brand image, brand image had a positive effect and significantly to purchasing decisions, brand image is able to mediate the influence of celebrity endorsers on purchasing decisions, and brand image is able to mediate online promotions on purchasing decisions.
The Influence of Sales Promotion and Product Quality on Purchasing Interest of Local Fashion Brand Andrian Andrian; Misbahul Anwar; Rini Wijayaningsih
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7707

Abstract

The purpose of this study was to examine the effect of sales promotion and product quality on buying interest in local fashion brand. The method used in this study is a survey method with data obtained through questionnaires distributed to 155 respondents or samples based on purposive sampling. Then an analysis of the data obtained using quantitative data analysis was carried out. Quantitative analysis includes validity and reliability tests, classical assumption test, multiple linear regression analysis, hypothesis testing through t test and f test, and analysis of the coefficient of determination (R2). The results of this study indicate that the coefficient of determination involved in the adjusted R square value is 0.617, which means that the influence of sales promotion and product quality on buying interest is 61.7% and the remaining 38.3% is influenced by other variables not examined in this study.
The Influence of Website Quality and Social Media Quality on Brand Image, with Brand Awareness and Electronic Word of Mouth Mediating (Case Study at Legend Coffee Yogyakarta) Misbahul Anwar; Andrian; Rani Juniar Hartono
East Asian Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i4.8652

Abstract

The purpose of this study is to compare the quality of websites and social media to brand image, using brand awareness and E-WOM as mediation factors. The exogenous factors in this study are website and social media quality; the endogenous variables are brand image; and the mediating variables are brand awareness and E-WOM. The Legend Coffee coffee shop is the focus of this study, with a sample size of 200 respondents. The study's subjects were Legend Coffee consumers. The data analysis approach used in this work is Structural Equation Modeling (SEM) utilizing AMOS 24 analytic tools. Based on the results of this study, it shows that website quality has a positive and significant effect on brand awareness, social media quality has a positive and significant effect on brand awareness, website quality does not have a positive and significant effect on brand image, social media quality has a positive and significant effect on brand image, brand awareness has a positive and significant effect on E-WOM, E-WOM has a positive and significant effect on image brand, as well as brand awareness and E-WOM mediate website quality and social media quality to brand image.
Assessment of the Relationship between Green Brand Positioning, Consumer Attitudes, and Intent to Purchase Sustainable Products. Misbahul Anwar; Diana Leli Indratno; Sutrisno Wibowo; Widy Aulyda
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11649

Abstract

This study examines how Green Brand Positioning, Brand Attitude, and Brand Knowledge impact Green Purchase Intention. The independent variables include positioning, attitude, and green brand knowledge, while green purchase intention is the dependent variable, with green brand knowledge acting as a moderator. The research focuses on The Body Shop beauty brand and includes 236 participants. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 21. The results show that green brand positioning positively and significantly influences green purchase intention, as do green brand attitude and knowledge. However, there is no significant difference in the effect of green brand positioning on purchase intention when considering different levels of green brand knowledge.
Co-Authors Alfi Muthia Anjani Andrian Andrian Bambang Jatmiko Bambang Jatmiko Diana Leli Indratno Gita Danu Pranata Intan Nur Setiyani Jefree Fahana Kholifah Fil Ardhi Muhammad Syarif Hidayatullah Elmas Rani Juniar Hartono Suryo Pratolo Sutrisno Wibowo Titi Laras Widy Aulyda Wijayaningsih, Rini