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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia Jurnal Doktor Manajemen (JDM) Journal of Fundamental Management (JFM)
Yuli Harwani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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IS IT A RELATIONAL MARKETING STRATEGY? CLUSTER ANALYSIS @UNIVERSITASMERCUBUANAJAKARTA FACEBOOK POST AND COMMENT Arissetyanto Nugroho; Tatik Nur Khayati; Yuli Harwani; Janfry Sihite
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 2 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.902 KB)

Abstract

Abstract: The objective of the research is to analyze the relational marketing strategy from the application of new media facebook in the private university Facebook account @universitasmercubuanajakarta. 5575 post and comment within the year 2013 collected, 51 irrelevant data excluded from the analysis, and finally there are 1412 post and 4112 comment analyzed. There are 756 accounts generated the post, @universitasmercubuanajakarta post 872 times and there are 84% (633) accounts post 1 time, furthermore there are 97% (735) personal account and 3% (21) organization account. The gender of the 735 personal account are 40% (297) woman and 60% (438) man. There are 2015 account generated the comment, @universitasmercubuanajakarta comments 456 times and there are 90% (1805) accounts comment 1-2 times, furthermore there are 99,99% (2011) personal account and less than 0,01% (4) organization account. The gender of the 2011 personal account are 37% (748) woman and 63% (1267) man. These post and comment interaction confirmed the relational marketing activities @universitasmercubuanajakarta, further cluster analysis conducted and confirmed the application of relational marketing strategy within four main themes which are The Student Achievement, The University External Cooperation, The Employee Class Program & Facilities, and The Information for Prospective & New Students.Keywords: Relational Marketing, @universitasmercubuanajakarta, Facebook Post & Comment, Provalis Research QDA Miner, Cluster Analysis
MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI Yuli Harwani; Budi Suharjo; Rita Nurmalina; Gendut Suprayitno
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.348 KB) | DOI: 10.22441/mix.2018.v8i2.001

Abstract

Abstract. This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers. The analysis is done from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 432 students with 91.90 percent of respondent's data that can be analyzed. Data analysis and model testing are proposed using Structural Equation Modeling - Lisrel. The result of the analysis shows that there is an influence of the reference group, integrated marketing communications, attitude and subjective norm toward the intention of college selection. These results provide an overview to the college managerial to develop an integrated marketing communication strategy aimed not only at the consumers of high school students, but also those who play a role in influencing the electoral process such as schools, friends and families, especially parents. Empirically, the results of this study indicate that college consumers in Indonesia in this study are high school students assess that integrated reference groups and marketing communications have an important role in influencing their electoral intention. Subsequently found, the reference group and integrated marketing communications affect the intention of college selection with the mediation of attitude and subjective norms.
Rekomendasi Desain Operasi Pelayanan Publik Melalui Evaluasi Pemenuhan Harapan Masyarakat dan Pengukuran Kinerja (Membidik Pelayanan Publik Negara China) Yuli Harwani; Hesti Maheswari
Jurnal Manajemen dan Bisnis Indonesia Vol 1 No 3 (2014): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2014
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v1i3.27

Abstract

Complaints communities in the developing countries, especially Indonesia to the public service are still extremely high. Perceived imbalances such as in: obscurity of time, cost and method of service; discrimination in services based on the relationships of friends, family, political affiliation, ethnic and even religious; chain length the more entrenched bureaucracy and bribery and extortion. This condition is a signaled for the government to seek strategic solutions to improve public services. This study aims to discover the design of public service operations in accordance with the expectations of society by measuring the performance of the public service. Recommended design is a design that lead to e-Government and reinventing goverment to give birth standard operating procedures (SOP) and minimum service standards (SPM) for public services in Indonesia, especially in the public service that is closest to the village community with Quality function deployment (QFD) in house of quality (HOQ) method. In the first phase of the study mapped 36 public expectations of public services, which are shown in this analysis that the public is not getting an appropriate and satisfying service, although does not show the high gap. On the other hand mapping the public response to the internet-based administration showed the unpreparedness of the people against the internet-based public services. The majority of respondents claimed to feel more comfortable and definitely served in the village office immediately met with the officers. Queue and the possibility of intervention or extortion is not a problem for society. In the second phase of this study will examine the true public service bureaucracy and the possibility of cutting the bureaucratic process that is more streamlined, clear, fast, and facilitate community. Last step is to benchmark the Chinese State as densely populated countries such as Indonesia, to make strategic steps and implementable in problem solving public dissatisfaction with public services and the number of maladministration. Keywords: fulfillment of community expectations, e-goverment, reinventing goverment, standard operating procedures, minimum service standards, good governance
CITRA DESTINASI WISATA SUKU BADUY DAN DAMPAKNYA TERHADAP KUNJUNGAN WISATA PASCA PANDEMI COVID 19 Eka Prasetiawan; Yuli Harwani; Dudi Permana; Yanto Ramli
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17403

Abstract

Covid-19 is a global pandemic that affects all sectors including the tourism sector. Almost all tourist destinations are affected. This study aims to determine and examine the impact of the image of the Baduy Tribe tourist destination on tourist visits after the Covid-19 Pandemic. The research method uses a qualitative-descriptive method. The subjects used are tourists who have visited the village of the Baduy Tribe. The analysis technique used is explanatory. The results of the study show that the image of the Baduy Tribe tourist destination has an impact on tourist visits after the Covid-19 Pandemic. It is recommended that efforts be made to attract tourists for return visits to the Baduy Tribe.
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN DISPLAY PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK TELEVISI (Studi pada Transmart Wilayah Jabodetabek) Firman Adam Bahtiar; Yuli Harwani
Journal of Fundamental Management (JFM) Vol 4, No 1 (2024): MARET 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i1.17920

Abstract

This study aims to determine and analyze the effect of price perception, service quality, and product display on television product purchasing decisions. The population of this research is Transmart consumers in the Greater Jakarta area who shop for television, with a sample of 105 respondents based on the Hair Method. The design of this research is descriptive, with a quantitative approach in associative form. Collecting data using a survey method with the research instrument is a questionnaire. The data is processed using Partial Least Square (PLS) version 3.0. Based on the measurement and structural tests that perception of price and service quality, each has a positive and significant effect on consumer decisions to buy television products at Transmart, while product displays have a positive but not significant effect. Theoretically, this research is expected to be able to contribute in increasing scientific knowledge. And practically the researchers hope that the results of this study can be used as a reference in determining the company's strategic policies to improve sales performance.
Co-Authors Arissetyanto Nugroho Budi Suharjo Dudi Permana Eka Prasetiawan Firman Adam Bahtiar Gendut Suprayitno Hesti Maheswari Janfry Sihite Janfry Sihite Rita Nurmalina Tatik Nur Khayati Yanto Ramli