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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis Petra International journal of Business Studies (IJBS) Jurnal Abdimas Musi Charitas SENAPAS
Daniel Yudistya Wardhana
Universitas Atma Jaya Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH KREDIBILITAS ENDORSER PADA NIAT BELI KONSUMEN DAN TINGKAT KEPERCAYAAN PADA IKLAN Daniel Yudistya Wardhana
KINERJA Vol. 20 No. 1 (2016): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v20i1.694

Abstract

AbstractThe use of celebrity endorser as a marketing communication strategy provides a higher degree of appeal and attention compare to non-celebrity endorser. Corporates invest high budget to promote their brand image through celebrity endorsement in order to transfer the celebrity attributes such as attractiveness, expertise and trustworthiness to their brand. Generally the result of this study are showing different influence from source of message that have high credibility and trusted. In the case of Sim Card Provider, the credibility of celebrity has attracted the consumer to buy the product but it is not the case with the Instant Coffee product, consumers tends to believe to non-celebrity.Keywords: Credibility; Celebrity and Non-Celebrity; Purchase Intention; Advertising BelievabilityAbstrakPenggunaan endorser selebriti dalam strategi komunikasi pemasaran menghasilkan tingkat ketertarikan dan perhatian yang tinggi dibandingkan endorser non-selebriti. Perusahaan menginvestasikan dana yang besar untuk menaikkan citra mereknya melalui endorser selebriti dengan tujuan agar tiga kriteria menarik, keahlian dan dapat dipercaya dapat disalurkan ke merek yang didukung. Secara umum hasil dari studi ini menunjukkan perbedaan pengaruh dari sumber pesan dengan kredibilitas yang tinggi dan dapat dipercaya. Dalam produk Sim Card, kredibilitas model selebriti dianggap menarik konsumen untuk membeli produk namun tidak dengan produk Kopi Instan, konsumen cenderung mempercayai model non-selebriti.Kata Kunci: Kredibilitas; Selebriti dan Non-Selebriti; Niat Beli; Tingkat Kepercayaan Pada Iklan
Employees’ Perceptions of Work Attire in the Workplace, Does It Matter? Daniel Yudistya Wardhana; Harsono Harsono
KINERJA Vol. 24 No. 2 (2020): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v24i2.3429

Abstract

Wearing working dress in the workplace is considered as a representation of the organization culture, work attire becomes an important factor for the employees in a workplace. The types of work attire depend on the policy and the type of the organization even though there is no certain regulation on uniform in the workplace. This study is conducted to identify the impact of employees’ attire (formal and casual) on the employees’ self-perceptions of creativity, productivity, friendliness, trustworthiness and authoritativeness and competence. This study was held in Yogyakarta. The respondents varied from the employer to the employees, with total of 147 respondents. This study found that the characteristics and the appearance of the uniform significantly affect employees’ attitude towards the job while attribute function did not seem toaffect employees’ attitude towards job. 
Good Corporate Governance Practices in Family Business: A Case Study in Indonesia Daniel Yudistya Wardhana
Petra International Journal of Business Studies Vol. 1 No. 1 (2018): JUNE 2018
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.935 KB) | DOI: 10.9744/ijbs.1.1.35-44

Abstract

Good corporate governance (GCG) practices have been broadly acknowledged in both industry and government these days. In general, good execution and practice of good corporate governance indicate thehealth of corporations. The awareness of good corporate governance practice developed among familybusiness regardless the size of the business. Thus, this research aims to explore the general perception offamily business towards the good corporate governance practices and the importance of good corporategovernance in their business. The focus of this study is family business in Yogyakarta Province, Indonesia.This research uses descriptive and quantitative model. Every data that was obtained from the respondents willbe described in detail and explained with quantitative model to analysis the implementation of good corporategovernance in SMEs. The results from 60 family businesses show that mostly the SMEs understand thatcompany financial and non-financial report should be reported on regular basis (mean= 2.83) they alsodiscloses the internal salary system to the employee (mean= 2.68) it might be due to the directcommunication by the owner or management to the employees. SMEs agree that detailed job description isnecessary (mean= 2.97) as well as standard operational procedure document (mean= 2.67). Also, most ofSMEs agree that a regular payment period is important (mean= 3.58) and reporting the tax on time(mean=3.27). SMEs agree that the owners or family members should be independent in recruiting employees(mean=2.55) and deciding company strategies (mean=2.43) and SMEs perception of fairness showed thatfamily member have limited opportunity to work at the company (mean=3.30).
PENGGUNAAN METODE DESIGN THINKING UNTUK PENGEMBANGAN STANDAR OPERASIONAL PROSEDUR PADA USAHA TOKO ROTI ABANA KITCHEN Daniel Yudistya Wardhana; Ignatius Novianto Hariwibowo
Jurnal Abdimas Musi Charitas Vol. 7 No. 1 (2023): Jurnal Abdimas Musi Charitas Volume 7, Nomor 1, Juni 2023
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the culinary business in DIY had experienced heavy pressure during thepandemic. Along with the recovery of economic activities, culinary businesses are facing changes inconsumer tastes that need to be faced by business actors. Abana Kitchen is one of the businesses thatfaces the challenge of adjusting business processes needed to adjust conditions after the pandemic.Therefore, this devotion is done to help Abana Kitchen to adjust business processes. This service usesa design thinking approach in the preparation of new business processes, which consist of 5 stages,namely: empathize, define, idiate, prototype, test. The result of this devotion is a new business processthat suits the needs of Abana Kitchen, which is business management activity that aligned withproduct standarization that produce high quality products.
Peran Dana Desa Dalam Peningkatan Ketahanan Lingkungan Di Provinsi Daerah Istimewa Yogyakarta Ignatius Novianto Hariwibowo; Daniel Yudistya Wardhana
Seminar Nasional Penelitian dan Abdimas Vol 1 No 1 (2023): Juni
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/senapas.v1i1.7359

Abstract

One of the objectives of channeling village funds to the village government is to improve village welfare through village development, one of which is environmental development as measured by the Environmental Resilience Index (IKL). Therefore, this study aims to evaluate the effectiveness of using village funds to increase IKL achievement. This study used a descriptive approach with secondary data on IKL values and realization of village funds, from villages in all villages in the Special Region of Yogyakarta (DIY), namely 392 villages. Data obtained from the Ministry of Village PDTT website were processed using the K-Means clustering algorithm, via Orange 3.35 software. The results of this study indicate that villages in DIY Province use village funds effectively to increase IKL.   
EMPLOYER BRANDING DAN TURNOVER INTENTION: PENGARUHNYA PADA KARYAWAN BIDANG PARIWISATA DI YOGYAKARTA Daniel Yudistya Wardhana; Purwani Retno Andalas
Modus Vol. 35 No. 2 (2023): Vol. 35 No. 2 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i2.7676

Abstract

Organizational reputation is often considered as an essential value that may attract the best candidates to join the organization and to retain the best talent in an organization. Employee departure may affect the organization and will cause expensive consequences on the financial and non-financial aspects of the organization. This study aims to determine how employer branding can benefit organizations understand the character of the employees, in order to support organizations to implement better employee retention programs. This study was conducted in Yogyakarta by distributing 70 questionaires to respondents from the hospitality industry which included travel agents, hotels, event organizers and restaurants employees. The multiple reggression results indicate that of the five dimensions of employer branding, there are 3 dimensions that have a significant effect, which are application value, development value and economic value. Meanwhile, interest value and social value have no significant effect. Key Words: Employer Branding, Branding, Organizational Attractiveness, Turnover Intention, Hospitality. Citra suatu organisasi seringkali dianggap sebagai suatu bentuk nilai yang digunakan untuk menarik kandidat terbaik untuk bergabung ke dalam organisasi. Namun ternyata citra juga penting untuk mempertahankan talenta terbaik dalam suatu organisasi. Perubahan organisasi yang disebabkan oleh keluarnya karyawan akan berdampak mahal dari sisi finansial dan non finansial organisasi. Penelitian ini bertujuan untuk mengidentifikasi bagaimana employer branding dapat membantu organisasi memahami karakter tenaga kerja dalam organisasi, sehingga membantu organisasi untuk melaksanakan program retensi karyawan dengan lebih baik. Penelitian ini dilakukan di Yogyakarta dengan melibatkan 70 orang responden karyawan dari industri Pariwisata yang meliputi Biro Perjalanan Wisata, Perhotelan, Event Organizer dan Restoran. Hasil uji regresi linier berganda dari penelitian ini menunjukkan bahwa bahwa dari ke lima dimensi employer branding terdapat 3 dimensi yang berpengaruh secara signifikan yaitu, application value, development value dan economic value. Sementara, pada dimensi interest value dan social value tidak berpengaruh secara signfikan. Kata Kunci: Employer Branding, Branding, Organizational Attractiveness, Turnover Intention, Hospitality.
Co-Authors Harsono Harsono Ignatius Novianto Hariwibowo Purwani Retno Andalas