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All Journal Jurnal Kebijakan Publik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) International Journal Of Science, Technology & Management (IJSTM) International Journal of Community Service EKONOMIKA45 Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of Business on Hospitality and Tourism JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling
Mariaty Ibrahim
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PELAKSANAAN PROMOSI BATIK PADA TOKO BATIK SANG SURYA PEKANBARU SOFYAN, RUDI; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine how the implementation of sales promotion ( Advertising , sales promotion , personal selling ) simultaneously or partially in order to achieve the sales target of the Sang surya Pekanbaru batik shops .As for the population in this study is the consumer of the Sun batik shop Pekanbaru Pekanbaru , with sampling totaling 89 people by using Slovin formula . Search procedure is performed based on random sampling of respondents . The research data is the primary data , the questionnaire as a research instrument , data analysis is descriptive analysis , as it also uses descriptive quantitative analysis that uses sitem calculations and using SPSS version 20 .promotion of information flow in one direction or persuasion made to direct the activities of a person or organization that created the exchange in a pemasaran.Promosi is one part of the marketing mix is crucial implemented by companies in marketing products or services that aim to get the maximum profit mungkin.Promosi are attempts by marketers to inform and remind the people in the target market about the products ,Keywords :. Promotion mix (Advertising, Sales Promotion and Personal Selling
ANALISIS PELAKSANAAN REKRUTMEN KARYAWAN PADA PT. FEDERAL INTERNATIONAL FINANCE PEKANBARU (Tinjauan Kasus pada Departemen Kredit) Irvan, Reinaldi; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Global competition is an inevitable phenomenon of the industrial world, one way to face this competition is the way the company is required to have employees who are competent and have a good performance. The role of employees is crucial for the success or failure of the company reaching target market. The company expects its employees to always have a higher performance, more process-oriented, more involved in leadership and be able to gain knowledge to add value to the company and employees are expected to make the company the right to compete with other companies. Given the important role of HR in an organization, it can not be denied there should be special attention on the problem of improving the quality of human resources. To get qualified human resources, the company is expected to carry out the recruitment process so that the quality of human resources is placed strictly in accordance with the required expertise. PT. Federal International Finance (FIF) to support the business activities of the focus group as a manufacturer and distributor Astra Honda in Indonesia, through the provision of financing facilities ownership of motorcycles manufactured and marketed by Astra. Where the results of this penelitiaan, respondents considered the implementation of recruitment at. Federal International Finance Pekanbaru can be said on both categories. Where the recruitment of seven sub-variables which involves determining the number and qualifications of candidates, filling in application forms, the implementation of an intelligence test, aptitude test execution, execution of test interview, medical test execution, and assessment of results is accepted or rejected, get good responses to the respondents. For some things there are respondents who respond less well among prospective applicants regarding the suitability of applicants with specified requirements, the implementation of the conditions of the aptitude test and the implementation of the prospective applicants medical tests.Keywords: Analysis, Implementation, Recruitment
TINJAUAN TERHADAP MOTIVASI WISATAWAN BERKUNJUNG KE OBJEK WISATA AIR TERJUN AEK MARTUA KABUPATEN ROKAN HULU PROVINSI RIAU Sari, Fitria; Ibrahim, Mariaty; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The research is to find out what are the motives and the motivators that influenced tourist to visit Aek Martua waterfall.This research is uses descriptive quantitative methods to analyze problem which is going to conducted. The sample of this research was 100 people were taken by using accidental sampling. Then the data collection techniques in this is reseach the writer used observation, interview and quisionnaires. The writer using the likers scale as an instrument to measuring the lenght of intervals that can be used to find quantitative data.Based on the result of the research are the influence of motivator is more motivate tourists to visit Aek Martua waterfall than the motives. And, according to responden the motivation of tourists to visiting Aek Martua waterfall is good.Keyword: Motivation, motif and motivator, tourist
ANALISIS MANAJEMEN KOPERASI DALAM MENINGKATKAN SHU (Sisa Hasil Usaha) (Kasus Koperasi Mitra Sejati Pangkalan Kuras) Rahayu, Siti; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at the Cooperative Mitra Sejati of Pangkalan Kuras to analyze and determine how the application of cooperative management at Mitra Sejati’s Cooperative.This research is descriptive quantitative study , the data collected in the study was obtained and separated by type, further processed and analyzed and presented in the form of frequency tables and given an explanation as appropriate. The population in this study consisted of administrators, regulatory bodies and members of the cooperative with a sampling technique using simple random sampling method. The data used are primary and secondary data, primary data is data obtained either directly from the respondent administrators, supervisors and members of the cooperative are associated with cooperative management, while secondary data are already available in the form of a brief history of the cooperative, cooperative structure and cooperative activity.From the analysis that has been done, it is known that the management of the cooperative in the form of planning, organizing, directing, coordinating and controlling conducted by the cooperative Mitra Sejati of Panggkalan Kuras In good conditions category, it is because of what has been implemented by the cooperatives are in accordance with the expectations of the board and members of cooperatives.Keywords: Cooperative Management, Planning, Organizing, Coordination, Controlling
ANALISIS PELAKSANAAN PROMOSI PADA PT. BANK DANAMON TBK CABANG BAGANSIAPIAPI ", Fatimah; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Promotionisthe effortsmadebythe companymoneyin order tonotify, informaboutthecompanyandtheir productsin the form ofservices andproductsto the middle-finished goodssociety, clientsorcustomers, so that theproductbeknownandusedbycustomerswiththeconvenience and benefitsof all forms ofpromotiongiven.This research was conductedat PT. Bank DanamonTbk Branch BagansiapiapiCommerceRoad RT 06 RW 01Bagansiapiapi. The purposeof this studywas conducted toanalyzethe implementation ofthe promotion ofthePT. BankDanamonTbkBranchBagansiapiapiIn this study,the methodology usedisdescriptivestatistics, wherethe sampleused istheBankBranchBagansiapiapicustomersandas a sourceof informationistheHR,marketingmanager, todetermine the sampleusing theformulaSlovin, withaccidentalsamplingmethod ofsampling, data collectionthroughinterviewtechniques, questionnaire.From the analysis ofthe implementation ofthe campaign carried outbyPT.BankDanamonTbkBranchBagansiapiapiwhichincludesadvertising, personal selling, salespromotion, statingthatsuch promotional activitiesareinboth categories with apercentage ofthedistancebetween thenotesis very goodwithverylittlepoorly.Keywords: promotion, advertising, sales promotion, personal selling
EFFECT OF THE SPIRIT OF COMPENSATION OF EMPLOYEES CV. SIMISU KARYA PEKANBARU Gustiarni, Desri; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of the study to determine the compensation provided by CV Simisu Karya to employees, to determine employee morale on the CV. Simisu Karya and to determine the effect of compensation on employee morale on the CV. Simisu Karya Pekanbaru.The population in this study were all employees who work in the CV Simisu Karya Pekanbaru totaling 25 people. Because of its population numbered only 25 people, the writer make all the sample population using census techniques. Data analysis technique will I use is simple linear regression.Compensation Based on the results of the research have a positive effect on employee morale due to the provision of appropriate and effective compensation can increase the motivation of employees to carry out their responsibilities well and will improve employee morale.Keywords:HumanResources Management, Compensation And Morale
FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN DICOFFEE SHOP HOTEL PANGERAN PEKANBARU ", Hariati; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The performance Achievement of is a process that requires of resources) Thus is performance the level of achievement of the policy, program, activity by using a number of resources in achieving organizational goals that have been set previously. Performance can also be regarded as a work (output) of a process (conversion) perpetrated by all components of the organization of resources (resources) of data and information, policies and time used is referred to as input (input)The purpose of this research was examining the factors that affect the employee performance at the coffee Shop Hotel Pangeran Pekanbaru. The factors tested in this study were the factor leadership, the factor communication, the factor compensation, and the Factor districThe population in this study were staff coffee shop Hotel Pangeran Pekanbaru , while the samples in this study amounted to 58 respondents. The research data was obtained by questionnaire. Techniques used in this study was purposive sampling . The data used are primary and secondary data. The data were analyzed with Importance Performance Analysis.The results of this study indicate variable leadership affect positive signification of employye performance. The Coffee Shop Hotel Pangeran Pekanbaru has factors that affect the performance of is Leadership with sub variables: Leaders clear in giving orders to employees, clever read the situation and sensitive to employees with feedback. And group leaders can create discipline in the workplace. This shows that the role of leader in Departement are essential of purposeKeyword : performance, factor , populasi, and leadership
PELAKSANAAN PROMOSI PENJUALAN TIKET PESAWAT DI PT. HAMKA GIAT TOUR AND TRAVEL PEKANBARU Implementation Sales Promotion Airlines Ticket in PT. Hamka Giat Tour and Travel Pekanbaru ", Nurzanah; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study is based on the sales promotion airlines ticket activity at “ PT. Hamka Giat Tour and Travel Pekanbaru”. In marketing its companyproduct needs to haves media between consumer and company that is through promotion as the communication media between company and consumer. In order the promotion can interest the attention and influence consumer in buying, so the company does promotional mix that implies several variables those are personal selling, sales promotion, and wind of mouth. Aims to spread information, influence or persuade and remind the target market of the company and its products to be willing to accept, purchase, and loyal to the products offered by the company concerned.The sampel is this research is influential consumer about purchasing airlines ticket. In this study the authors used descriptive quantitative analysis techniques, that describe the real situation, particularly on the aspects studied, and the techniquedata collection is with questioner method and interview .The study design by means of descriptive analysis is intended to explain to describe specifically how the implementation of the sales promotion airlines ticket in PT. Hamka Giat Tour and Travel Pekanbaru in order to increase sales through promotion. The research funding indicates that can be seen PT. Hamka Giat Tour and Travel Pekanbaru is present-able, it can be seen from the reaction respondent to the promotional tools carried out by company.Key words : Sales Promotion, Implementation Promotion, Ticket Airlines,
PELAKSANAAN PROMOSI PENJUALAN TIKET PESAWAT DI PT. PRIMA RIAU HOLIDAY PEKANBARU Nisaq, Khoirun; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this study was to investigate the implementation of ticket salespromotion in Prima Riau Holiday Pekanbaru and learn respondents to the implementation of ticket sales by Prima Vacation Riau Pekanbaru using promotional mix consists of advertising, personal selling and sales promotion .This study uses Tjiptono theory (2008) .And using quantitative research methods descriptive approach. According to Mohammad Nazir (2011: 86) design planning study aims to conduct research to get the logic in making conclusions. Good design research plan will be able to translate scientific models in practical operational research. Every step of the planning study design requires making the right decision by the researcher. techniques of data collection is done by means of observation and questionnaire interview. Researchers set the number of respondents to fill out the questionnaire as much as 84 people.Prima Riau Holiday Pekanbaru has been carrying out such promotion with advertising, sales promotion and sales of individual / personal selling. For advertising, Prima Riau Holiday Pekanbaru using multiple media such as advertising banners and boards. For sales promotion carried out by following the exhibition and the provision of rebates / discounts, while for individual sales by conducting field selling and retail selling. Respondents on the implementation of the campaign has been conducted by PT Prima Riau Holiday Pekanbaru is still not good. It can be seen from the respondents to the questionnaire that has been deployed by the researcher, namely for advertising respondents gave ratings hesitation, sales promotion rated doubtful and sale of individual / personal selling assessed agree.Keywords: Promotion, Ticket, Responden, Advertising.
ANALISIS PERILAKU KONSUMEN DALAM MEMBELI SEPEDA MOTOR YAMAHA MIO PADA PT. ALFA SCORPII TELUK KUANTAN Astuti, Nia Widi; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Consumer behavior is very important for a company, to study consumer behavior will greatly assist the company in identifying the market so that market segment would more effective. Study consumer behavior will also be able to know how consumers in the purchase decision process the factors that influene. The purpose of this study was to determine the basis of consumer behavior in the purchase of motorcycles yamaha mio at PT. Alpha Scorpii, Teluk Kuantan.The method used in this research is descriptive quantitative method. The sampling technique used was accidental sampling with a population of 941 people and the number of samples is 90 respondents. The data were obtained through interviews and questionnaires that measured using a Likert scale.The results of this study indicate that the analysis of consumer behavior in buying a motorcycle yamaha mio at PT. Alpha Scorpii shows the criteria agreed.Keywords : analysis, consumer behavior, consumer behavior factors.
Co-Authors Abd. Rasyid Syamsuri Abdi Ramagiri Abdilah, Rizki Utmah Abian " Abu Rizal Achmad Noerkhaerin Putra Ade Fernando Ade Noviyanti Ananda Adella Puspita Sari Afida, Fina Nailul Ahmad Bansyar Ahmad Irvan, Ahmad Ahmad, Rummana Zahara Akbar, Fauzan Alberto Brando, Alberto Alvino, Rahmat Amalia Firez Ana Putri Sianipar Analis Eryani Andi M Rifiyan Anisa Cahya Ningrum Anita Sari Anne Khairani Apri Dahlius Aprilia, Novi Ardi Saputra Ardianto ' Ari Arianda, Ari Arna Kartika Arum Puspita Rina Astari, Khairani Asyuni, Nila Ataya Hanna Nursillam S Augustin, Jeneva Aulia, Yusuf Azis Riduansyah Badia Purnamawanto Bella Sri Novita Br Sitorus, Lamria Meliani Nopita Budi Sulistyo Hari Andini Chintia Lara Kharyono Cindy Shenora Citra Suwarno Daulay, Siti Aisyah Br. Defi Nafalia Hutapea Delia Putri Lestari, Delia Putri Derliana Siregar Desi Yuliana Desri Gustiarni Desta Afriani Deswita Kezia Sitompul Devi Herlina Margareta Dhinda Indri Rahmadani Dialson Paulus Dina Lestari Doni Zuhri Suntago Dwi Yudi Pranata Dwika Rahmadina Putri Efendi, Bogi Hilman Ega Rahmatul Khair Eka Fitriani Eko Syafputro Elma Gusti Elni Ramadani Elwida, Liza Endang Sutrisna Eriyanto " Ernalko " Esrawati, Lidya Eventina Sitorus Evi Andri Yani Fadel Muhammad Fadli, Mashur Fani Purwati, Fani Fanny Aulia Putri, Fanny Aulia Fatimah " Fauzana, Wulan Febri, Arinal Ferdian, Simon Faris Fia Aangraini Firdaus Yusrizal Fitria Sari Fransiska Sihotang Gultom, Ryanson Christian Guntur Rahmat Putra Gusniati Puteri Gusri Ermila Gustina Irmayanti Navili Guta, Rafiqa Risfiana Haby Frisco Hamzah Fansuri Handayani, Pebri Hanna Sitompul Hapsary, Rifka Afifa Hariati " Harmiko " Hayati, Maikel Hayatul Fuad Herikson H Simbolon, Herikson H Heriyana ' Herman Syaputra Hesti Norfadillah Hidayat Ricki Ika Dian Aruna Indah Salsabila Syah Indah Suryani Fajari N Indiana Jones Intan Nurafni Iqbal Satria Ananda Jayanti Pramitari Kasmiruddin, Kasmiruddin Kasmirudin, Kasmirudin Khoirun Nisaq Kristina Sihotang Laila Ramadhana Laila Ramadhana, Laila Laksono Trisnantoro Lamria Meliani Nopita Br Sitorus Larasati, Arum Dwi lda Firdaus Lie Othman Linda Sarah Liza Elwida M. Nazarudin Syah M. Salman Alfarisi, M. Salman Madha Lela Mandataris MARIA BINTANG Marpaung, Santa Gasari Meishafa, Khaila Menda Aulia Sari Merlia Triyana Putri Meyliza Mutia Syapwi Meyzi Heriyanto Muhammad Ari Sumitra Muhammad Fajar Muhammad Wahyudi Sembiring Muhammad Zaki Muhardi ", Muhardi Munadi Munadi Munadi, Chairul Murdiansyah " Musadad Musadad Nabila Audrey Sylindra Nadila Rahmadani Nainggolan, Maria .V. Najlani Syamsuddin Nanda, Sulvia Naomi D Simamora Nazhirul Rifqi Alnev Netashah, Netashah Nia Widi Astuti Ningrum, Anisa Cahya Ningsih, Silviya Nola Veronica Lestari Nova Diana Nova, Aulia Nst, Ade Khofifah Nur Aisyah Nurfitriana ", Nurfitriana Nurhaliza " Nurhayati Patio Pangaribuan Nurul Fadillah Nurul Haflah Nurzanah " Oktari, Vivi Kumala Oldemar " Osman Ananto Pakpahan, Yola Ekklesia Patrick Joshua Hutapea Perdana, Chaesar Sauqy Prastika Meilany Pratama, Riski Putra Puspanegara, Enrica Seavina Putra, Dawendra Putri Setia Pamungkas Putri, Ayu Mardiah Puty Chairunnisa Rafika Eris Rafki Priandani Maizir, Rafki Priandani Rahma Fauziah Rahman Saputra Rahmi, Hidayatur Raja Julian Lovianda Ramadhan, Nugraha Ramadhani, Salhira Rani Desmawita Rani, Adhisty Muthia Ranne Hidayatika Ramfineli, Ranne Hidayatika Ranti Fellia Anzani Ratna Sari Pratiwi Reinaldi Irvan Resma Astuti Angesti Rahayu Reyna Syahanaz Reza, Nadia Ribka Br Napitupulu Riki Darminto, Riki Rimbun Budiman Rina Chesia Megaria Rinauman, Arezky Rini Saputri Ririn Wahyutri Risfan Pratama Riska Ismawanti Riska Novita Basuki Rizka Yulia Putri Roy Parto Purba Rudi Putra RUDI SOFYAN Ruliadi Krisna Ruzikna, Ruzikna Ryan Anugrah Pratiwi Saepul Ulum Safas, Rahmat Safitri, Syofiatul Sakinah " Salsabila Putri Suhendra Saputra, Arif Reza Ady Saputra, Nur Syawala Sari, Intan Ayu Ovia Sari, Syafira Permata Sembiring, Edi Gia Gunanta Ras Sera Prasetya Shabrina, Salsabila Shafwati " Silvia Okta Dumyati Silviana Savitri Silviya Ningsih Sitanggang, Paskaria Martiana Siti Hastuti Siti Rahayu SRI RAHAYU Stephanie, Misye Suci Permata Hati Suci Ramadhani Syafitri Suheri Tanjung, Suheri Sundari " Suryalena, Suryalena Swandono Sinaga Syafri Yusman Syahanaz, Reyna Syarinah Sianipar Tanjung, Abdurrahman Tasya Siti Aulia Tasya Sitompul Tedi Andika Teteh Muliajati Teti Ernawati Tia Monika Tias Windarti Titania Novriza Aurelli M Tiur Novi Rossy Tualang, Wy’ Akcdio Farub Ulfa Desti Youlanda Ulina, Sri Utama, Ade Verina Greselda br. Simbolon Wijaya, Fanny Winda Anastasya Windari Ade Fransiska Winna Amelian Wernanda Wulan Fitri Yeni Yanti, Gita Anjari Yella Febriona Yen Syafitri Yesi Rahmadani Yeyen Novenia Yozani, Ringgo Eldapi Yuliana Sartika Yumni, Cindi Ulfa Yuni Rahayu Yuni Rahma Ayu Yunisha, Welda Zanuba Khalila Zulfia, Vioza Nurul