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Entrepreneurial Spirit of Domestic Business Actor Digital Marketing for MSMEs in Bandung City Heri Erlangga; Yanti Purwanti; Yayan Mulyana
Jurnal Ad'ministrare Volume 8, Issue 2, July-December 2021
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v8i2.30406

In the process of its development, MSMEs face various obstacles both in terms of human resources, finance, and markets. However, although MSMEs have many obstacles in developing them, the spirit of business actors is one of the keys to success in trying to make MSMEs continue to advance and be able to compete with other similar businesses. The method used in this research is qualitative. This method is based on a holistic and complete appreciation of human behavior. In this regard, entrepreneurship is a behavioral symptom. All activities that take place are researched as they are (natural setting) and explored through a deep appreciation method (verstehen) and look for what values are inherent in the entrepreneurial spirit armed with the experience and knowledge possessed. The targeted outputs are international journals indexed by Scopus, Sinta, International Proceedings and Monograph Books from research results. TKT (Technology Readiness Level) is already in stage 3, namely the proof-of-concept of functions and characteristics already analytically and experimentally, namely the Research Design and Methodology has been prepared, the design methodology used to answer research questions has also been prepared, the design determination sampling, and data collection needs as well as data collection techniques have been prepared, the adequacy and completeness of the data has been determined. The technical evaluation and prediction of results have been carried out, scenarios and alternatives for completeness of data have been prepared and R&D designs have been made.

CREATIVE ECONOMY ON E-WAROENG KUBE Erti Dinihayati; Yanti Purwanti
SAMPURASUN Vol 6 No 1 (2020): Sampurasun Vol. 6 No. 1 - 2020
Publisher : Lembaga Penelitian Universitas Pasundan

ABSTRACT Creative economy is the creation of added value (economic, social, cultural, environment) based on ideas that are born from the creativity of human resources (creative people) and based on the use of knowledge, including cultural and technological heritage. Creativity is not limited to works based on art and culture, but can also be based on science and technology, engineering and telecommunications. There are 3 main things that are the basis of the creative economy, including creativity, innovation and discovery. E-warong KUBE is a community empowerment program in the economic field and through the Prosperous Indonesia Community Card issued by BNI is expected to empower the poor to achieve a prosperous society. This program facilitates economic transactions for residents receiving the Family Hope Program (PKH). The amount of non-cash food aid is Rp. 110,000.0 / KPM / month, the assistance cannot be collected in cash, and can only be done with rice and / or eggs in e-warong. If assistance is not spent in that month, the value of assistance will still be stored and accumulated in the Food Aid Electronic Account. The aim of KUBE e-waroeng can be achieved through increasing the ability or empowerment of families and communities, as well as increasing community access to social resources in the community so as to foster creativity, innovation and discoveries that can make e-waroeng have economic value to realize development a sustainable economy based on creativity. Keyword : creative economy, KUBE e-waroeng, creativity

Entrepreneurial Spirit of Domestic Business Actor Digital Marketing for MSMEs in Bandung City Heri Erlangga; Yanti Purwanti; Yayan Mulyana
Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Volume 8, Issue 2, July-December 2021
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

In the process of its development, MSMEs face various obstacles both in terms of human resources, finance, and markets. However, although MSMEs have many obstacles in developing them, the spirit of business actors is one of the keys to success in trying to make MSMEs continue to advance and be able to compete with other similar businesses. The method used in this research is qualitative. This method is based on a holistic and complete appreciation of human behavior. In this regard, entrepreneurship is a behavioral symptom. All activities that take place are researched as they are (natural setting) and explored through a deep appreciation method (verstehen) and look for what values are inherent in the entrepreneurial spirit armed with the experience and knowledge possessed. The targeted outputs are international journals indexed by Scopus, Sinta, International Proceedings and Monograph Books from research results. TKT (Technology Readiness Level) is already in stage 3, namely the proof-of-concept of functions and characteristics already analytically and experimentally, namely the Research Design and Methodology has been prepared, the design methodology used to answer research questions has also been prepared, the design determination sampling, and data collection needs as well as data collection techniques have been prepared, the adequacy and completeness of the data has been determined. The technical evaluation and prediction of results have been carried out, scenarios and alternatives for completeness of data have been prepared and R&D designs have been made.

Pendampingan Usaha Woow Bordir melalui Pelatihan Manajemen Keuangan dan Akuntansi di Cipatat Kabupaten Bandung Barat Ika Sri Hastuti; Yanti Purwanti; Loren Christy Sebayang; Valencia Dilla Berlian
JURNAL ABDIMAS SERAWAI Vol. 2 No. 3 (2022): Jurnal Abdimas Serawai (JAMS)
Publisher : Program Studi Administrasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.428 KB)

After the COVID-19 pandemic which paralyzed many MSMEs so that they could not carry out business activities, many MSMEs were temporarily closed and even went bankrupt. One of the MSMEs in Bandung Regency, Woow Embroidery, is one of the MSMEs experiencing the impact of the COVID 19 pandemic. After the post-pandemic release of social restrictions, Woow Embroidery MSMEs have started to run their business again. The problem faced is that there are still many MSMEs that have not made financial records and business management in order to be able to calculate the cost of production, because the price of raw materials continues to rise. From the results of the analysis of the situation, the servant proposes to Woow Embroidery MSME partners to provide training and simple financial administration assistance that aims to provide knowledge to partners about financial management. The method used is to provide simple financial administration training, namely partners are given manual recording exercises in the cash book. Furthermore, assistance to partners to find out the implementation of financial administration training results manually and using Microsoft excel. In the implementation stage, partners are invited to take part in financial administration training with resource persons who master accounting and financial management. Partners are given theoretical and practical knowledge as well as the benefits of routine financial records to find out the company's financial condition and partners are directly given exercises by recording in the manual cash book that has been provided. After 2 (two) weeks of mentoring, namely visiting partners and checking the results of financial administration training and the obstacles faced by partners in recording manual financial administration and copying in the excel program. From the results of the training and mentoring activities, partners get financial knowledge as well as the condition of their business financial management. Keywords: Training, Mentoring, Financial Administration, MSME

THE ROLE OF SOCIETY IN THE DEVELOPMENT OF THE CREATIVE ECONOMY IN THE INDUSTRIAL AGE 4.0 Siti Fatimah; Yanti Purwanti
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Industrial Age 4.0 was marked by the adoption of digital technology which affected various aspects of life, including the economy. The creative economy is one of the sectors that is growing rapidly in this era, involving economic activities that focus on the production and distribution of creative products and services. The purpose of this research is to examine the role of society in the development of the creative economy in the era of Industry 4.0. This study employs a qualitative approach with a descriptive methodology and literature as its secondary data source. The findings of this study indicate that the fourth industrial revolution has had an impact on the development of the creative economy in Indonesia, particularly in terms of the use of information and communication technology (ICT) in digitally-based creative industries. However, its development is not immune to obstacles, such as market obstacles, knowledge and technology transfer obstacles, human resource obstacles, and bureaucratic obstacles. In order to develop the creative economy through innovation and creativity, collaboration and networking, consumers and customers, and ecosystem growth, community participation is required. By illuminating the role of society in the development of the creative economy, the findings of this study can aid the government, institutions, and pertinent stakeholders in the design of policies that foster the expansion of the creative economy sector. In addition, this research can shed light on the significance of the community's role in establishing an innovative and sustainable economy in the era of Industry 4.0.

DIGITAL MARKETING COMPETENCE OF MIDDLE-MEDIUM BUSINESS PLAYERS (UKM) IN KECAMATAN LEMBANG WEST BANDUNG DISTRICT Yulia Segarwati; Siti Fatimah; Yanti Purwanti
JEES: Journal of Economic Empowerment Strategy Vol. 3 No. 2 (2020): Volume 3 Number 2, August 2020
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v3i2.4894

The economic development and digital marketing provide opportunities as well as challenges for SMEs in Indonesia. This especially provides an opportunity for SMEs to promote at a low cost while penetrating the market by cutting the product distribution channel to the final consumers. The presence of ICTs needs to be coupled with the ability of human resources (HR), in this case SMEs in Lembang District, West Bandung Regency. The digital marketing competence of these SMEs is important in developing small and medium businesses that enable potential customers to obtain information about products as well as transact through the internet. The research method was carried out by means of a survey with data collection techniques through questionnaires, interviews, and secondary data sources. The questionnaire was distributed to SMEs in Lembang District, West Bandung Regency with a sampling technique, and interviews were conducted with informants which were conducted selectively. The results of the study showed that the knowledge, attitude skills of SMEs are competencies that need to be improved. Digital marketing competence of SMEs in Lembang District, West Bandung Regency requires strengthening to encourage increased knowledge, attention to new knowledge through technology and media, making innovation and creativity in running their business through digital marketing skills, so that SMEs can optimally carry out their business by utilizing digital marketing. Digital marketing competence of SMEs in West Bandung Regency, especially in Lembang District does not yet have the level of ability needed to improve business performance, because the ability of adaptation and the ability to take advantage of opportunities, especially in technological development needs to be provided facilitation and retrieval from related parties, such as the government, universities, and other related organizations.

MARKETING COMPETENCIES OF TRADITIONAL TRADERS IN THE PANORAMA LEMBANG MARKET BANDUNG BARAT DISTRICT Yanti Purwanti; Nurhayati Nurhayati; Teddy Hikmat Fauzi
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 1 (2021): Volume 4 Number 1, February 2021
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v4i1.4904

The marketing environment is developing very dynamically, has influenced the existence of traditional markets in Indonesia. This rapid and dynamic environmental change, such as the increasing number of modern shops / retails / minimarkets, has an impact on the existence of traditional markets. Traditional markets as a source of economy for the people in Indonesia, which have unique characteristics with bargaining transactions, are also faced with the classic market problems that are identical with smell, muddy, dirty, are demanded to continue to make changes to be able to compete with modern shops. Market revitalization efforts, changes in consumer behavior, as well as market management professionalism need to be improved so that traditional markets can compete with modern shops and have a positive image in society. In this study, it tries to offer a strategy in developing traditional markets, through the concept of marketing within the framework of marketing competence of traditional market traders, especially in Pasar Panorama Lembang, West Bandung Regency. The research method was carried out through survey techniques, by conducting interviews, distributing questionnaires and collecting secondary data through searching journals, documentation and other sources. The questionnaire was distributed to traders using accidental sampling techniques of several types of commodities sold in the market. Based on the results of the research, the competence of Trader Marketing in Panorama Lembang Traditional Market, West Bandung Regency shows that the knowledge, understanding, attitudes, and skills of traders based on product, price, promotion and distribution elements have different competencies based on the types of commodities sold by traders. . Marketing competence of merchants who sell fashion has a level of marketing competence above traders who sell basic food commodities. That includes individual competences of traders such as knowledge, attitudes, skills, understanding and values. The marketing competence of traders in the traditional market Panorama Lembang, West Bandung Regency, does not yet fully know and understand the concept of marketing in their merchandise marketing activities. Marketing competence needs to be given strengthening related to product, price, promotion, and distribution elements to traders to improve the existence of traditional markets that are competitive and adaptive to market changes, towards a market that is safe, clean, comfortable, and continues to be of interest to the public to shop at the market. traditional.

STRATEGI PEMASARAN BERDASARKAN KONSEP PRODUCT LIFE CYCLE (PLC) PADA WEDDING ORGANIZER (WO) SALMA WEDDING CONCEPT DI KOTA BANDUNG Yanti Purwanti; Reja Agung Diana
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13126

Salma Wedding Concept is a company engaged inwedding service. Established in December 2020, but Salma Wedding Concept just confirmed focus and have office in january 2021. Salma Wedding Concept also hastagline separate ie “Concept Your Wedding Dream With Us” where is salma Wedding Concept this will help the aspirantsclient to make your dream wedding come true with attitude, responsibility, sincerity, and millenials idea. The purpose of this research was conducted: to find out the general description of Salma Wedding Concept, to find out the application analysis Product Life Cycle (PLC) on Salma Wedding Concept, and to find out the right marketing strategy to develop Salma Wedding Concept in the city of Bandung based on the concept PLC. The research method used is descriptive with a qualitative approach. Primary data collection techniques are carried out by observation, in-depth interviews (in depth interview) and documentation. As well as secondary data collection techniques obtained from sources of books and journals. Based on the results of this study, it shows Salma Wedding Concept are in the maturity stage (maturity) according to Philip Kotler's theory, namely this period the sales growth tends to be slower and even from October 2022 to February 2023 the revenue decreases. This is marked by the emergence of new competitors that have sprung up and many competitors who have lowered their prices below standard so that there are many devotees, with that the interest of the public is starting to diminish in Salma.Wedding Concept this and cause the earned income to decrease.

Pemberdayaan Usaha Kecil Donat Sanders di Desa Sariwangi, Kecamatan Parongpong, Kabupaten Bandung Barat Dinihayati, Erti; Purwanti, Yanti
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4560

West Bandung Regency is one of the areas in West Java which has abundant natural resources. One ofthe natural resources owned is the culinary field. Various products are produced, in almost severalareas in West Bandung Regency most of them process various kinds of culinary products. Most of theproducts produced are in the form of food. The problems faced by business actors are related toentrepreneurship, information technology and the application of technology products where businessactors experience problems in terms of information technology. In addition, the problems faced bybusiness actors are related to the understanding of information technology in the field of marketing.Where business actors have limited resources, including manpower and budget, making it difficult toallocate sufficient time and effort to consistently update social media as a marketing medium. Inconnection with the problems faced by business actors, the solution taken is to increase understandingof business actors related to entrepreneurship, information technology and marketing. Theimplementation method used to overcome the problems faced by business actors is through trainingand guidance. The training is carried out by giving lectures and understanding related toentrepreneurship, information technology and marketing. Guidance is given in the form of directpractice and continued with the provision of understanding until finally they can be independent. Inaddition, the provision of production raw material assistance to partners.Keywords: Empowerment of Culinary Products; Enterpreuner

Analysis of Consumer Behavior at Panorama Lembang Traditional Market West Bandung Regency Dinihayati, Erti; Purwanti, Yanti
Jurnal Polisci Vol 1 No 1 (2023): vol 1 no 1 September 2023
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v1i1.56

The competition between businesses acting as producers of products and services is becoming a more prominent feature of today's economic development. One way for marketers to learn what their customers want and need is through retailing their products, and using intermediaries to distribute their products. Traditional markets offer many goods with varying grades and prices, making them good places to find retail trade. Many other retail businesses have recently emerged in various shapes and sizes. These include supermarkets and mini-marts maintained by both people and businesses and hypermarkets operated by foreign retailers. The survival of local markets, especially Panorama Market in Lembang District, West Bandung Regency, is threatened by the entry of foreign retailers into the domestic market. In this study, the "characteristics and behavior of consumers who shop at Lembang Panorama Market, West Bandung Regency" are to be ascertained and analyzed. The approach employed in this study is qualitative, used as a research technique that generates descriptive data from people who may be observed in the form of written or spoken words.

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