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All Journal Jurnal Manajemen dan Organisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) International Journal of Indonesian Business Review Green Inflation: International Journal of Management And Strategic Business Leadership E-JURNAL AKUNTANSI

Suyono Saputra

Universitas Internasional Batam

Author-ID : 2684997

Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DAN CITRA MEREK TERHADAP MINAT BELANJA KONSUMEN DI BATAM Suyono Saputra
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.123 KB)

Penelitian ini menganalisis faktor-faktor yang mempengaruhi minat belanja konsumen (purchase intention) dengan mengambil objek penelitian adalah konsumen pengunjung MegaMall Batam Centre di Kota Batam yang dikumpulkan dengan menggunakan metode purposive random sampling.Hasil penelitian ini menunjukkan bahwa secara langsung e-WOM berpengaruh signifikan terhadap citra merek, dan citra merek berpengaruh signifikan terhadap minat belanja. Studi ini membuktikan secara langsung e-WOM tidak berpengaruh signifikan terhadap minat belanja, namun secara tidak langsung, e-WOM berpengaruh signifikan terhadap minat belanja melalui citra merek sebagai mediasi.Kesimpulan penelitian terhadap minat belanja konsumen ini dapat direkomendasikan sebagai masukan bagi pihak manajemen tentang pentingnya faktor-faktor pembentuk minat belanja konsumen di sektor ritel. Peneliti menyakini pendekatan yang berkaitan dengan pembentukan citra merek dan e-WOM dapat membantu manajer meningkatkan keinginan dan minat belanja konsumen pada masa mendatang.

PENGARUH E-WOM, CITRA MEREK, HARGA, DAN KEPERCAYAAN TERHADAP MINAT BELANJA KONSUMEN E-COMMERCE Suyono Saputra
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The purpose of this study is to analyze factors that influence consumer purchase intention using e-commerce service in Batam city. Respondents who were the object of this study were 233 samples using judgemental sampling and processed using Partial Least Square (PLS) program. The results of this study indicate that e-WOM has no significant effect on consumer purchase intention, but e-WOM has significant effect on brand image and brand image has significant effect on purchase intention. Furthemore, price and trust also proven to have a significant effect on purchase intention. The conclusion of this study can be input for e-commerce service providers to pay attention to brand image enchancement programs through e-WOM intensity in various media channels, as well as paying attention to trust dan product selling prices to increase consumer purchase intention using e-commerce services in Batam city.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.123 KB)

Factors Affecting Repurchase Intention Interest in Fashion E-Commerce in Batam City Suyono Saputra; Micel Thai
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Fashion is a style that is used daily by someone, where they can show their ideals and personalities. Therefore, nowadays, many customers buy back clothes online. This research was carried out to know the relationship between quality, value, innovativeness, brand awareness, trust in satisfaction and repurchase intention, satisfaction with repurchase intention, and brand awareness of repurchase intention through satisfaction. Likewise, the sample from this research is the Millennial/Y/Z generation in Batam City, which has obtained 252 data. Then, processing this sample data will use the SmartPLS version 26 software. The test data results in this study show that brand awareness, trust, and satisfaction with repurchase intentions have a significant positive effect, while quality, value, and innovativeness do not. Meanwhile, it shows that brand awareness, innovation, trust, and satisfaction value have a significant positive effect, while quality does not. Furthermore, the variable of brand awareness on repurchase intention through satisfaction is insignificant.

PENGARUH PENGELOLAAN HUBUNGAN PELANGGAN (CUSTOMER RELATIONSHIP MANAGEMENT), NILAI YANG DIRASAKAN (PERCEIVED VALUE), KUALITAS YANG DIRASAKAN (PERCEIVED QUALITY), DAN KEPUASAN (SATISFACTION) TERHADAP LOYALITAS NASABAH PERBANKAN DI KOTA BATAM Anggita Wulan Dari; Suyono Saputra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.44000

ABSTRACT: This study aims to analyze and examine the effect of the independent variable customer relationship management (CRM) with several components, namely, communication, conflict handling, commitment, and perceived value and perceived quality, with customer satisfaction as a mediation, on the dependent variable of customer loyalty. The object of this research is banking in Batam City to all branches of one private bank, namely the Asian Central Bank (BCA), and two state-owned banks, namely Bank Mandiri and Bank Negara Indonesia (BNI). Respondents in this study were 350 bank customers who have or are currently conducting transactions, visiting and using these banking services. The results of this study indicate that 1) the direct effect of communication, conflict handling, commitment, value and perceived quality have a significant positive effect on customer satisfaction, 2) the direct effect of customer satisfaction has a significant positive effect on customer loyalty, 3) the indirect effect of communication, conflict handling, commitment, and perceived quality have a significant positive effect on customer loyalty through customer satisfaction as a mediation, and 4) the indirect effect of perceived value has no significant effect on customer loyalty through customer satisfaction as a mediation. ABSTRAK: Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh dari variabel independen pengelolaan hubungan pelanggan (CRM) dengan beberapa komponen yakni, komunikasi, penanganan masalah, komitmen, dan nilai serta kualitas yang dirasakan, dengan kepuasan pelanggan sebagai mediasi, terhadap variabel dependen loyalitas pelanggan. Objek yang dituju dalam penelitian ini adalah perbankan yang berada di Kota Batam terhadap seluruh cabang satu bank swasta, yaitu Bank Sentral Asia (BCA), dan dua bank BUMN yaitu, Bank Mandiri dan Bank Negara Indonesia (BNI). Responden dalam penelitian ini adalah 350 nasabah bank yang pernah atau sedang melakukan transaksi, mengunjungi dan menggunakan layanan perbankan tersebut. Hasil penelitian ini menunjukkan bahwa 1) pengaruh langsung komunikasi, penanganan masalah, komitmen, nilai serta kualitas yang dirasakan berpengaruh positif signifikan terhadap kepuasan nasabah, 2) pengaruh langsung kepuasan nasabah berpengaruh positif signifikan terhadap loyalitas pelanggan, 3) pengaruh tidak langsung komunikasi, penanganan masalah, komitmen, dan kualitas yang dirasakan berpengaruh positif signifikan terhadap loyalitas pelanggan melalui kepuasan nasabah sebagai mediasi, dan 4) pengaruh tidak langsung nilai yang dirasakan tidak berpengaruh signifikan terhadap loyalitas pelanggan melalui kepuasan nasabah sebagai mediasi.

ANALISA PENGARUH KUALITAS PELAYANAN (SOCIAL MEDIA MARKETING), DAN KUALITAS (BRAND IMAGE), TERHADAP PURCHASE DECISION PADA COSMETICS Suyono Saputra; Putri Wulandari Rangkuti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.44001

This study aims to identify purchasing decisions on cosmetics related to using social media marketing services when purchasing cosmetics, so that they can see the quality of products in cosmetics and the brand image of cosmetic products that are known to have a good brand image. So that consumers when making purchasing decisions on cosmetics on social media can find out how the brand image and quality of the cosmetic products are marketed through social media with examples such as marketplaces or e-commerce.The method used in the study uses the SEM (Structural Equation Model) method or in other words is called the structural equation method. This SEM (Structural Equation Model) method is a multivariate statistical modeling technique that is cross-sectional, linear, and general. SEM (Structural Equation Model) method is a combination of two factor analysis and regression analysis. And in analyzing the research data, it is supported by the use of IBM SPSS Statistics 26 and Smart PLS software applications, with a total of 363 respondents obtained from distributing questionnaires through social media. Dalam penelitian ini memiliki tujuan untuk mengindetifikasi keputusan pembelian pada kosmetik yang bekaitan menggunakan layanan pemasaran sosial media saat melakukan pembelian kosmetik, sehigga bisa melihat kualitas produk pada kosmetik dan citra merek yang di miliki produk kosmetik yang telah dikenal dengan memiliki citra merek yang bagus. Sehingga konsumen saat melakukan keputusan pembelian pada kosmetik di sosial media dapat mengetahui bagaimana citra merek dan kualitas produk kosmetik tersebut di pasar kan melalui sosial media dengan contoh seperti marketplace atau ecommerce. Metode yang digunakan dalam penelitian menggunakan metode SEM (Structural Equation Model) atau dengan kata lain disebut dengan metode persamaan structural. Metode SEM (Structural Equation Model) ini merupakan teknik modeling statistic multivariat yang bersifat cross-sectional, linear, dan umum. Metode SEM (Structural Equation Model) kombinasi gabungan dari dua analisis faktor dan analisis regresi. Serta dalam menganalisis data penelitian ini didukung dengan penggunaan aplikasi software IBM SPSS Statistics 26 dan Smart PLS, dengan jumlah responden sebanyak 363 yang didapat dari penyebaran kuesioner melalui sosial media.

Pengaruh Kepuasan Pelanggan Terhadap Niat Beli Kembali, pada pengguna E-commerce di Kota Batam Suyono Saputra; Kezia Yohanna Zai
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2144

Abstrak Saat ini dimana era digitalis trend pada E-comerce merupakan bagian yang semakin meningkat pesat setiap tahunnya dengan adanya kepuasan membuat konsumen menjadi ingin berbelanja terus. Yang menjadi tujuan dari penelitian ini yaitu untuk mengindentifikasi apa saja yang menjadi dampak yang mepengaruhi terjadinya Niat Beli Kembali serta variable-variabel lainnya yaitu Reputasi,Informasi,keamanan,kemudahan penggunaan,serta masalah privasi sebagai variabel independent serta Kepuasan yang menjadi variable intervening. Objek dari penelitian ini adalah para pengguna E-commerce seperti para pengguna Shopee,Lazada,Tokopedia dan juga BliBli, pengambilan sampel dilakukan dengan menyebarkan kuesioner kepada responden yang memenuhi kriteria yang telah di tetapkan yaitu masyarakat batam yang pada umumnya sudah sering berbelanja di salah satu E-commerce yang ditetapkan.Responden dari penelitian ini akan dilakukan kepada 300 responden yang memiliki Niat Beli Kembali pada E-commerce. Kata Kunci: E-Commerce, Niat Pembelian Kembali, Kepuasan. Abstract Currently, in the digital era, the trend in E-commerce is a part that is increasing rapidly every year with the satisfaction of making consumers want to continue shopping. In this study, the researcher has the aim of identifying what are the impacts that influence the occurrence of Repurchase Intentions and other variables, namely , information, security, ease of use, and privacy issues as independent variables and satisfaction as an intervening variable. The object of this research are E-commerce users such as Shopee, Lazada, Tokopedia and BliBli users. Sampling is done by distributing questionnaires to respondents who meet the criteria that have been set, namely the Batam community who generally have often shopped at one of the Defined e-commerce. Respondents from this research will be conducted to 300 respondents who have repurchase intentions on E-commerce. Keywords: E- Commerce, Repurche Intension, Satisfaction

THE EFFECT OF COMMUNICATION AND CONFLICT HANDLING ON BANK CUSTOMER LOYALTY THROUGH SATISFACTION AS MEDIATING VARIABLE IN RIAU ISLAND PROVINCE INDONESIA Suyono Saputra; Lady Lady
Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This study aims to investigate the mediating role of customers' satisfaction on the effect of communication and conflict handling on long-term customers' loyalty in the banking sector in Riau Island Province. As part of the implementation of Customer Relationship Management (CRM), this study supports that there is a significant role between communication and conflict handling, satisfaction, and customer loyalty. The model developed in this study to measure customer loyalty through the implementation of customer relationship management (CRM) strategy of the banking services industry in Riau Island Province. The conclusion could be recommended for bank management in implementing the proper CRM strategy and maintaining the longtime relationship with the prime customers.

A conceptual framework to examines brand equity in bank and financial firms Suyono Saputra
Journal of Business Studies and Management Review Vol. 3 No. 2 (2020): JBSMR Vol. 3 No.2, June 2020
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

In this study, the conceptual framework of brand equity is a combination of antecedents that create differential effects to customer response on customer-based brand equity in the banking and financial industry in Batam. By constructing a conceptual framework of the factors affecting brand equity, company will build a competitive advantage in the banking and financial industry that will increase their long-term sustainability in Batam. The recent trends of banking industry have changed tremendously, and studies of a brand equity in the banking industry at Batam and Indonesia is increasingly becoming considerable to keep pace with this change. In this conceptual paper, we have summarized the literatures on currently prevailing concepts and approaches on brand equity that will allow us to identify the conceptual framework of brand equity including all the factors affecting the customer response namely brand image, brand loyalty, brand awareness, and perceived quality and therefore will facilitate banking and financial firms to enhance their marketing efficiency and effectiveness in Batam.

THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR Suyono Saputra
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The purpose of this study was to examine the effect of brand awareness, brand image, perceived quality, and loyalty to brand equity in the banking sector. The samples in this study were 240 respondents who registered as customers of 40 banking branch offices. The results of statistical tests using SEM-PLS show that there are only brand loyalty and brand awareness that have a significant effect on brand equity in banking sectors. While brand image and perceived quality have no significant effect, there is also no positive significance of brand image as a mediation to the relationship between brand awareness and brand equity. These findings indicate the importance of banking management to continuously increase brand awareness and brand loyalty programs and improve perceived quality and brand image in building brand equity to winning the competition among banking companies.

Co-Authors Agustinus Sri Wahyudi Angelyn Angelyn Anggita Wulan Dari Atnan Ari Anderson Azwin Handoko Christella Christella Dadan Umar Daehani Diana Vimalakirit Chow Edric Fortunius Evelyn Loo Ewaldo, Davin Febbryan Zhangrinto Febby Lionna Fharis Aditya Kusworo Figo Winnerko Hardi Suandri Hendra Dewantara HENDRI WIJAYA Hendro Hendry Charles Hendy Wiliyan Herman Herman Iveren Monica Jihan Karisma Josline, Josline Joslyn Volensya June Alvina Kelvin Kelvin Kelvin Yovanka Kezia Yohanna Zai Khesi Khesi Khornida Marheni, Dewi Khusnul khotimah Lady Lady Leonard, Rivaldo Lilis Cinthya Maryati Maryati Melissa Melissa Merlin Leona Micel Thai Monica, Iveren Nasyah Amanda Natalia, Via Marselina Nelson Handoko Ng, Cindy Novi Angelina Novi Novi Noviani Noviani Prissilia Angelika Putri Wulandari Rangkuti Putri Wulandari Rangkuti Rachmi, Tio Sania Rahmadhanti Rahmadhanti Ricky Ricky Rico Sinaga Ridhayati Farid Rovina Rovina Ryan Harsana Jasa Sahara, Putri Salsabilla Febriatul Husna Sandy Putra Selina Phang Selina. Ng selli, Selli Setiawan Setiawan Sie Thai Ping STELLA STELLA Sukiantono Tang Tan Wan I Tjoa, Kevin Via Marselina Natalia Vivin Mayviana William William Winson Winson Wira Erlangga Pratama Wisnu Yuwono Yulfiswandi Yulfiswandi Yulfiswandi Yuliyanti

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