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Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing Pada SMA Nusantara Plus Ciputat Syarif Hidayatullah
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol 4, No 3 (2021): JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA)
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v4i3.11577

Abstract

Abstrak. Analisis ini dilakukan untuk mengetahui kondisi ineternal dan eksternal sekolah agar dapat menciptakan strategi pemasaran yang tepat dalam meningkatkan daya saing SMA Nusantara Plus. Dengan menggunakan metode analisis deskriptif dan pengumpulan data melalui wawancara langsung dengan pihak sekolah, kemudian data dianalisi menggunakan matriks EFE, IFE, CPM dan SWOT. Hasil analisis menunjukkan bahwa strategi yang paing tepat untuk diimplementasikan oleh manajemen SMA Nusantara Plus Ciputat adalah strategi penetrasi pasar. Keywords: SWOT; Strategi Pemasaran; Daya Saing  
Pengembangan skill wirausaha mahasiswa STIE Ganesha melalui Program Pembinaan Mahasiswa Wirausaha (P2MW) Kemdikbudristek RI Tahun 2022 Aep Saefullah; Syarif Hidayatullah; Ekky Noviar; Ahmad Fadli; Tuti Herawati; Nurhayati Nurhayati
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.173-183

Abstract

P2MW is a business development program for fifth-semester undergraduate students who own a business. Through development and coaching funds, it offers business assistance and coaching. Ten students were divided into three student business groups. Food and beverage businesses in the creative industry are divided into two categories: seafood and frozen food, and handicrafts. During field activities, students are accompanied and mentored by lecturers who serve as supervisors. The goal of this community service is to ensure that student business groups follow the Entrepreneurial Student Development Program (P2MW) guidelines and that reporting is completed on time. The activity took place at the STIE Ganesha campus for four months, from August to November. Online and offline mentoring, coaching, and coaching are methods of carrying out activities. Offline mentoring activities include discussions, advice, consultation, and visits (visits). Online activities include mentor account assessments, https://kesejahteraan.kemdikbud.go.id. The STIE Ganesha student business group completed a series of P2MW in 2022 in accordance with the Directorate of Student Learning, the Directorate General of Higher Education, and Research Technology RI implementation instructions and guidelines. P2MW activities benefit the advancement of the entrepreneurial ecosystem in universities as well as the smooth operation of student businesses.
Pengenalan Investasi Pasar Modal Bagi Kalangan Mahasiswa dan Pelajar Melalui Seminar Edukasi Syarif Hidayatullah; Aep Saefullah; Abdul Kohar; Arief Syahreza
I-Com: Indonesian Community Journal Vol 4 No 1 (2024): I-Com: Indonesian Community Journal (Maret 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i1.4026

Abstract

The importance of introducing capital market investment to students and students is highlighted in increasing financial understanding and investment interest in youth. One effective approach is through educational seminars that can provide practical knowledge and in-depth understanding. This community service aims to introduce capital market investment to students and students. The activity involved 100 participants consisting of STIE Ganesha students and SMK Nusantara Ciputat students on September 15, 2023 in the Hall room on the second floor of the STIE Ganesha Campus. The activity method uses seminars, socialization, counseling and question and answer. The results of the activity show that educational seminars are effective in increasing knowledge and investment interest among students and students. Participants showed significant improvement in their understanding of the basic concepts of capital markets, existing investment instruments, and risk management. In addition, participants also showed increased interest in starting to invest in the capital market after attending the seminar. The activity has important implications in the development and implementation of educational seminars on capital market investment for students and students. This kind of seminar can be used as an effective means to increase their knowledge, understanding, and interest in investing, thus helping them in taking better financial decisions in the future
ANALISIS IMPLEMENTASI SAK-EMKM DALAM MENINGKATKAN TRANSPARANSI KEUANGAN PADA UMKM SEKTOR PERDAGANGAN DI TANGERANG SELATAN Hendra Candra; Syarif Hidayatullah
Journal of Social Science and Multidisciplinary Analysis Vol. 1 No. 2 (2024): Journal of Social Science and Multidisciplinary Analysis (Jossama), May 2024
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

SAK-EMKM has been introduced as an effort to increase financial transparency and make it easier for micro business owners to manage their finances. This study aims to conduct an in-depth analysis of the implementation of SAK-EMKM and its impact on financial transparency in micro enterprises in the trade sector. This study uses a qualitative descriptive approach with a thematic analysis method. The population in this study is 27 MSME traders and the sample that is worthy of research is 8 samples. The data collection uses observation, interview and documentation techniques. The result of this study is that 7 out of 8 MSME traders do not refer to SAK-EMKM so they experience several obstacles including transparency of financial statements, financing and taxation. While 1 sample, the financial report has referred to SAK-EMKM so that the sample has benefited because the financial report is more transparent, clear and detailed when you want to know the profit and loss, debts and receivables, inventory of goods and others.
Edukasi Ketrampilan, Minat dan Bakat untuk Meningkatkan Perekonomian Generasi Bangsa di Pondok Pesantren Baitul Quro Tohiroh Tohiroh; Adhy Firdaus; Joned Ceilandra Saksana; Firmansyah Firmansyah; Putri Noor Ramayanti; Cinta Rahmi; M. Tafsiruddin; Syarif Hidayatullah; Rasmawati AR; Moh. Tahang; Aep Saefullah; Hilda Fariha; Khoirul Anam; M. Islah
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 1 No. 2 (2021): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v1i2.3894

Abstract

This community service aims to identify and develop the skills, interests, and talents of students at the Baitul Quro Islamic Boarding School as an effort to improve the economy of the nation's generation. This activity was held in May 2020. The methods used in this study include an initial survey to identify the interests and talents of students, skills training relevant to the survey results, and periodic evaluations to measure the development and effectiveness of the program. The training provided includes entrepreneurial skills, information technology, handicrafts, and creative arts. The results of the activity showed a significant increase in the skills and abilities of students which was measured through an increase in practical exam scores and individual projects. The implication of this activity is to increase the ability of students to create independent business opportunities that contribute positively to the local economy. The success of this program shows that skills education that suits individual interests and talents can be one of the effective solutions in improving the economic welfare of the community.
IMPLEMENTASI SAK-EMKM BERBASIS MS. EXCEL TERHADAP LAPORAN KEUANGAN UMKM (STUDI KASUS PADA PETANI TOGE DI PULAU BINTAN – KEPULAUAN RIAU) Hendra Candra; Syarif Hidayatullah; Reko Adilani; Dian Safitri; Aura Diana Salsabilah
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1221

Abstract

MSME actors on Bintan Island face various challenges that can hinder their business development, one of the main challenges is the low level of financial literacy among MSME actors. This research aims to create a healthier and more sustainable economic environment on Bintan Island. By facilitating MSME actors in adopting accounting practices that are in accordance with accounting standards through a template based on Ms. Excel. The research methods used are qualitative descriptive, participatory and content analysis approaches. Meanwhile, the data collection techniques used are surveys, interviews, observations and FGD. The results of this study show that after the implementation of the SAK EMKM template based on Ms. Excel, the majority of respondents felt ease in preparing their business financial statements. They also feel helped by the SAK EMKM format provided in a template that has been automatically designed using formulas. In addition, the level of satisfaction with the use of this template is also quite significant, because respondents are very confident that the resulting financial statements are not only accurate, but also meet the accounting standards required for financing applications to financial institutions. The resulting impact for the government is that most respondents who have not completed their taxation plan to fulfill their tax obligations.
Empowering Ciung Wanara Tourism Site Food Stall Owners with Digital Marketing Expertise and Business Licencing Saefullah , Aep; Fahri, Fahri; Hidayatullah , Syarif
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 4 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v4i2.8036

Abstract

Background: In the neighborhood of Ciung Wanara tourist area in the Ciamis district, 25 food stall owners have been selling for more than 10 years. They trade manually without having good entrepreneurial skills, do not use digital technology in marketing products, and do not have a formal business license. Contribution: This activity aims to provide understanding and knowledge of food stall owners about digital marketing and strengthen business legality permits. Method: The method applied uses a pattern of observation, training, socialization, direct face-to-face discussion (offline), as well as the direct practice of creating social media accounts and making business legality permits. Results: The output of this service produces two aspects for shop owners. First, in the digital marketing aspect, business actors already have social media accounts including Google business, Facebook marketplace, Instagram, and WhatsApp business. In addition, they can understand and operate these social media tools for their business activities. Second, the formal legal aspects of the business. Business actors already have a business license in the form of a firm recognition Number (NIB). Conclusion: This activity is very beneficial directly for business actors. Having social media can increase sales turnover. And having NIB, they can develop their business, support the security and comfort of doing business and get legal certainty in enterprises.
Penerapan Pengendalian Internal Penerimaan Dana Kurban Dan Pembelian Hewan Kurban Di Masjid Baiturrahman Idrisi Raliya Putra; Syarif Hidayatullah; Moh Tahang; Haria Saputri; Sitti Aliyah Azzahra
Jurnal Ekualisasi Vol. 5 No. 2 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/ngfh4q61

Abstract

Baiturrahman Mosque is a PKM partner that facilitates the implementation of sacrifices which have been carried out for approximately 25 years. In this PKM activity, the team brought up a big topic, namely good and healthy management of sacrificial animals. To support this topic, researchers evaluated the implementation of internal control over the receipt of sacrificial funds and the purchase of sacrificial animals at the Baiturrahman Mosque using a qualitative descriptive implementation method. In carrying out the evaluation, researchers collected data by means of observation and interviews. Primary data in the form of internal control of receiving sacrificial funds and internal control of purchasing sacrificial animals was obtained through questions and answers with Mr. Ajat, Mr. Sugeng, and Mr. Sarkum as chairman and members of the Baiturrahman Mosque's sacrificial committee. Based on the data collected, researchers found that the implementation of internal control in the implementation of sacrificial worship activities at the Baiturrahman Mosque in 2024 still needs to be optimized because it has not considered/controlled the following things: 1. Organizational structure that has not been well documented, 2. Evidence of receipt of sacrificial funds and purchase of sacrificial animals, the serial number is still written manually and has not been printed, 3. The sacrificial fund account is not yet separate from the mosque fund account, 4. Bank reconciliation has not been carried out considering that funds are also received by transfer, 5. There is no rotation of both buyers and suppliers of sacrificial animals
Pemberdayaan Masyarakat Dalam Pengelolaan Hewan Kurban Yang Halal Dan Baik Di Masjid Baiturrahman Sitti Aliyah Azzahra; Aep Saefullah; Tohiroh Tohiroh; Farhat Abas; Tetty Nur Intan Rifia; Zulkifli Zainuddin; Idrisi Raliya Putra; Nurhayati Nurhayati; Rahman Nurhakim; Syarif Hidayatullah; Haria Saputri; Moh Tahang
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/x3t9kw02

Abstract

The Community Service conducted by LPPM STIE Ganesha focuses on the management of sacrificial animals, encompassing the entire process from slaughter to the packaging and processing of meat. The objective of this initiative is to enhance the skills and knowledge of the community and the management committee of DKM Masjid Baiturrahman, located at Jl. Legoso Raya No. 31B, RT 06 RW 07, Kelurahan Pisangan, District of East Ciputat, South Tangerang City, particularly regarding halal slaughter practices and the management of sacrificial meat packaging and processing. The methodology utilized by the service team involves direct education through explanations and demonstrations conducted indoors. This approach includes both technical demonstrations and theoretical explanations, with the expectation that they can be applied by the community and the management committee of DKM Masjid Baiturrahman in their daily practices. The outcomes of this community service initiative demonstrate an improvement in the community's understanding and skills related to halal slaughter practices and the processing of sacrificial animals. This improvement is evidenced by the participants' enthusiasm, active engagement in question-and-answer sessions, and participation in discussions by a significant number of DKM Masjid Baiturrahman's management committee. Furthermore, the initiative successfully fosters a spirit of mutual cooperation and collaboration within the community, which are fundamental values in the execution of sacrificial rituals. These activities are anticipated to enhance the management of sacrificial animals at Masjid Baiturrahman to be more effective, efficient, and compliant with religious and health standards
Sosialisasi Santunan Penjaminan PT. Jasa Raharja Akibat Kecelakaan Lalu Lintas Rahman Nurhakim; Aep Saefullah; Fahri Fahri; Zubair Arza; Adhy Firdaus; , M. Arief Noor; Halim Tjiwidjaja; Syarif Hidayatullah
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/80wvva94

Abstract

Driving activities on the highway are inseparable from various risks such as accidents and death. The government as the executor to protect the public makes some rules aimed at ensuring the implementation of accident insurance that occurs while driving. The government established PT Jasa Raharja to implement the rules that have been made, both in the form of Laws, Government Regulations or Minister of Finance Regulations. Information on traffic accident insurance is not known by all levels of society, both in terms of claim procedures, requirements and also types of accidents that can be covered, so that many people end up being burdened by the accidents that occur. STIE Ganesha conducts community service programs in collaboration with related parties to provide socialization about driving safety on the highway, including socialization about guarantees for traffic accident victims carried out by PT Jasa Raharja. The participants who were targeted in this socialization were students, offline motorcycle taxi drivers, surrounding communities and also STIE Ganesha employees. This service went well so that the participants could understand the material given during the event and could become a liaison between the community and information about traffic accident guarantees.