Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ecoment Global: Kajian Bisnis dan Manajemen
RIDA RAHMA
Singaperbangsa Karawang University
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH TRUST DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE DI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SINGAPERBANGSA KARAWANG DANANG KUSNANTO; RISKA AYU OKTAVIANY; RIDA RAHMA
Jurnal Ecoment Global Vol. 5 No. 1 (2020): Edisi Februari 2020
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.66 KB) | DOI: 10.35908/jeg.v5i1.912

Abstract

As for the purpose, to obtain empirical evidence and find clarity phenomena and conclusions about The Effect  of Trust and E-Service Quality to Buying Decision in Online Shop Shopee at Economy and Business Faculty University of Singaperbangsa Karawang. The study was conducted by using desciptive and verification methods, such as collecting, presenting, analyzing, and testing hypothesis, and made conclusions and suggestions. Sample were collected by using Stratified Random Sampling and Purposive sampling methods with a sample od 100 respondensfrom a population of 3.597 people. The data analysis technique was used Bar Scale Analysis technique and Path Analysis by using Method Succesive Interval, Microsoft Office Excel 2010, and SPSS. Based on the research result trust variable (X1) has a significant effect of buying decision (Y) with a percentage of 53,1%, which means that further increasing trust consumer will increase buying decisions to the product offered. E-service qualiy (X2) has a significant effect on buying decision (Y) with a persentage of 15,1%, which means that e-service quality effect the rentention of customers. There is a simultaneous effect of trust and e-service quality variables on buying decision by 68,2% and the remaining 31,8% is influenced by other variables not examined in this study.Keywords: Trust, E-Service Quality, Buying Decision
Co-Authors KUSNANTO, DANANG RISKA AYU OKTAVIANY