Claim Missing Document
Check
Articles

Found 34 Documents
Search

Peningkatan Keterampilan Pemasaran Melalui Pelatihan Whatsapp Business Pada UMKM Andy Prasetyo Wati; Jefry Aulia Martha; Aniek Indrawati
Dedication : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2020)
Publisher : LPPM IKIP Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v4i2.362

Abstract

Malang memiliki banyak produk unggulan yang diproduksi oleh UMKM, mulai dari makanan, minuman bahkan sampai dengan kerajinan tangan (crafting). Mengingat semakin pesatnya perpindahan informasi melalui media digital dan pengguna digital serta berdasar dari data kualitatif dan kuantitatif diatas, maka dapat disimpulkan bahwa di Kabupaten Malang cukup banyak pelaku UMKM dengan berbagai permasalahannya yang belum mampu untuk melaksanakan system pemasaran menggunakan digital marketing dengan efektif. Keterampilan dalam menguasai digital marketing sangat penting diberikan kepada pelaku UMKM di Malang, karena: Pertama, mereka belum menguasi pemasaran berbasis digital dengan efektif sehingga belum memanfaatkan digital marketing secara maksimal. Kedua, tanpa memiliki kompetensi ini (penguasaan digital marketing), maka akan menyulitkan para pelaku UMKM di Malang bersaing dalam perdagangan, sehingga keterampilan ini penting diberikan terlebih dahulu kepada para pelaku UMKM di Malang sebelum melakukan pendampingan kearah yang lainnya. Adapun UMKM yang dijadikan objek pelatihan adalah UMKM Perum GPA Ngijo, Karangploso Kabupaten Malang. Teknik pendampingan yang digunakan adalah teknik pendampingan terarah yang disesuaikan dengan kebutuhan. Hasil positif dan memuaskan dari pelatihan pemasaran berbasis digital ini merupakan langkah awal yang dilakukan team pengabdian dalam membantu pelaku usaha mikro kecil dan menengah untuk meningkatkan frekuensi penjualan.
Do Entrepreneurial Mindset and Perceived Behavioural Control Matter Entrepreneurial Intention? Thusy Tiara Saraswati; Aniek Indrawati; Ludi Wishnu Wardana
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 9 No 2 (2021): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPEB.009.2.5

Abstract

Entrepreneurial Intention is a component that can explain the mindset and have a substantial impact on individual behavior. This fact indicates how hard a person's mindset is in trying and how much effort is put in so that the desired behavior can be carried out. This study examines the direct and indirect effects of an entrepreneurial mindset, perceived behavioral control, and entrepreneurial self-efficacy on entrepreneurial intention. A total of 354 students in Malang took part in this research. We used descriptive statistical analysis, multiple linear regression analysis, and path analysis. The study results found that the entrepreneurial mindset and perceived behavioral control affected entrepreneurial self-efficacy—similarly, entrepreneurial self-efficacy, entrepreneurial mindset, and perceived behavioral control on entrepreneurial intention. Our results also found that entrepreneurial self-efficacy failed to mediate the effect of the entrepreneurial mindset on entrepreneurial intention.
Effect of Learning Achievement of the Eye of Productive Training, Prakerin Experience, and Interests in Student Readiness Entering the World of Work Dita Nur Faizah; Aniek Indrawati
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) VOL 3, NO.3, NOVEMBER 2017
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.071 KB) | DOI: 10.17977/um003v3i32017p179

Abstract

This study is a quantitative research by using descriptive and ex-post facto. The purpose of this research is to know how: (1) the description of learning achievement, description of internship experience, description of working interest, and description of working readiness; (2) the effect of productive learning achievement, internship experience, and working interest partially on the readiness of work for the students of SMK Negeri 1 Kraksaan Probolinggo. Data collection techniques used are questionnaire and documentation method. The sampling technique used is proportional random sampling. The result of the analysis shows that: (1) student learning achievement of productive, student internship experience, students working interest, and readiness of student work is in good category; (2) there is a negative and not significant influence between learning achievement of productive education and training on job readiness; (3) there is a positive but insignificant influence between internship experience on job readiness; (4) there is a positive but not significant influence between the interest of work to the readiness of class XII business management students in SMK Negeri 1 Kraksaan Probolinggo.
Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kompetensi Guru Bersertifikasi di SMK Negeri 1 Pasuruan Asri Yani; Aniek Indrawati
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) VOL 2, NO.1, JULY 2016
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.479 KB)

Abstract

Abstract: This research aims to know the description of job environment, job motivation, and teachers’ competence and to know the effect of job environment and job motivation on the teachers’ competence. Type of this research is a descriptive correlation using a quantitative approach. The population of this study was all certified teachers in State Vocational High School 1 Pasuruan, namely 68 teachers and the sample was all population. This study used Likert scale with 5 alternative answers. The data collecting in this study used the questionnaire as the instrument. Before the questionnaire was distributed, the validity and reliability of the questionnaire were tested.  For to know the result of this study used multiple regression linear and t-test. The result showed the variable of job environment is very good, the variable of job motivation is good, and the variable of teachers’ competence is good, and the variable of job environment and job motivation significance positive effect on the teachers’ competence. Abstrak: Tujuan penelitian ini adalah untuk mengetahui deskripsi lingkungan kerja, motivasi kerja, dan kompetensi guru dan untuk mengetahui pengaruh lingkungan kerja dan motivasi kerja terhadap kompetensi guru. Jenis penelitian ini adalah deskriptif korelasional dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah semua guru yang bersertifikasi di SMK Negeri 1 Pasuruan yang berjumlah 68 guru dan sampelnya adalah seluruh populasi. Skala yang digunakan dalam penelitian ini adalah skala Likert dengan 5 alternatif jawaban. Teknik pengumpulan data menggunakan metode kuesioner dan sebelum kuesioner digunakan untuk penelitian, dilakukan uji validitas dan reliabilitas terlebih dahulu. Untuk mengetahui hasil penelitian ini menggunakan regresi linear berganda dan uji t. Hasil dalam penelitian ini menunjukkan variabel lingkungan kerja tergolong sangat baik, variabel motivasi kerja tergolong baik, dan variabel kompetensi guru tergolong baik, dan variabel lingkungan kerja dan motivasi kerja berpengaruh secara positif signifikan terhadap kompetensi guru.
Pemanfaatan E-Learning dengan Aplikasi Schoology dalam Pembelajaran Daring di Masa Pandemi Covid-19 Jefry Aulia Martha; Aniek Indrawati; Ludi Wishnu Wardana
Jurnal Abdimas UNU Blitar Vol 3 No 2 (2021): Volume 3 Nomor 2, Desember 2021
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v3i2.57

Abstract

Kebijakan Physical Distancing yang direkomendasikan WHO untuk menekan laju penularan dan penyebaran Covid 19 memaksa berbagai kegiatan publik harus sebisa mungkin ditekan pelaksanaannya tak terkecuali kegiatan belajar mengajar di sekolah. Pemerintah indonesia membuat kebijakan menutup sekolah dan mengganti pembelajaran tatap muka dengan pembelajaran daring. Pembelajaran daring erat kaitannya dengan e-learning yang dalam praktiknya memerlukan media atau platform, salah satunya yaitu aplikasi Schoology. Tujuan dari program pengabdian kepada masyarakat ini adalah untuk mengenalkan aplikasi Schoology beserta tata cara penggunaanya sehingga dapat menunjang proses pembelajaran daring pada masa pandemi Covid 19. Program pengabdian kepada masyarakat di SMPN 9 Kota Mojokerto dilaksanakan melalui metode pelatihan, pendampingan, dan evaluasi dengan durasi 36 JP. Berdasarkan pernyataan dan hasil jawaban oleh peserta setelah pengisian kuesioner, diperoleh kesimpulan bahwa para peserta pelatihan setuju jika aplikasi Schoology dapat menunjang kegiatan belajar dan pembelajaran di masa pandemi saat ini. Aplikasi yang disediakan mudah dipahami, guru dimudahkan dalam menyiapkan pembelajaran, meningkatkan efektivitas waktu, dan para peserta merasa puas dengan adanya pelatihan aplikasi Schoology ini.
The Mediating Entrepreneurial Self-efficacy Between Entrepreneurship Education, Need For Achievement, and Creativity on Entrepreneurial Intention Fauzan Lubada; Djoko Dwi Kusumojanto; Aniek Indrawati
Journal of Business and Management Review Vol. 2 No. 12 (2021): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr212.2602021

Abstract

Everyone has the same opportunity to succeed by setting up a business. Through entrepreneurial intentions, it is hoped that someone can develop their potential to open a business. This study aims to determine whether entrepreneurial intentions can be influenced by entrepreneurship education, the need for achievement, creativity, and entrepreneurial self-efficacy in students of the Faculty of Economics, State University of Malang because entrepreneurial intentions are an important factor that can make someone want to set up a business.. This research is a quantitative approach using path analysis. The results showed that entrepreneurial intentions can be influenced by entrepreneurship education, achievement needs, creativity, and self-efficacy. In addition, entrepreneurial self-efficacy can act as a mediation between entrepreneurship education, achievement needs, creativity to entrepreneurial intentions.
FAKTOR-FAKTOR YANG DIPERTIMBANGKAN MAHASISWA DALAM MEMILIH LEMBAGA PENDIDIKAN DAN PELATIHAN BISNIS DI KOTA MALANG Aniek Indrawati
Jurnal Kompilasi Ilmu Ekonomi (KOMPILEK) Vol 6 No 1 (2014)
Publisher : STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.724 KB)

Abstract

A COMPARATIVE ANALYSIS OF THE IMPACT OF ENTREPRENEURS' EDUCATION ON THE IMPLEMENTATION OF BUSINESS STRATEGIES: Study of Sound and Lighting Vendor Business Actors in Malang City Bagus Setiawan; Aniek Indrawati; Farij Ibadil Maula
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i1.40

Abstract

Entrepreneurship education has become very important for people pursuing a career in business. The daily activities experienced by an entrepreneur become a critical part of the entrepreneurship education process. The emergence of competition in entrepreneurship is unavoidable. For this reason, every entrepreneur is always required to innovate creatively to bring up a business strategy. This study uses a qualitative research approach with a descriptive type of research. This research takes 3 locations: Esa Production, Bypass Event Production, and Joyo Division in Malang. A business unit engaged in providing services and entertainment needs in Malang City. Key informants in this study include (1) ESA Production Business Owner: Ahmad Saiful Ulum (2)Bypass the proprietor of an event production business: Zamzam Damayanto, (3) Joyo Division Business Owner: Yusuf Abidin, while the supporting informants in this study are (1 ) Employee/ Crew Esa Production: Rima, (2) Employee/ Crew Bypass Event Production: Eris Efendi, (3) Employee/ Crew Joyo Division: Dani. The data collection procedure used in this study was an in-depth interview. The results of this study state that entrepreneurial education is needed for sound business actors from an early age whether entrepreneurship education through a formal, family environment or environmental experience because as a plan that will don in the world of the sound system and lighting business. Meanwhile, in surviving the event equipment business in the current pandemic era, it is necessary to increase innovation and creativity through several business strategies
IMPLEMENTATION OF ENTREPRENEURSHIP EDUCATION IN THE FAMILY ENVIRONMENT (PHENOMENOLOGY STUDY OF OYSTER MUSHROOM INDUSTRY CENTERS IN SEMPU DISTRICT, BANYUWANGI REGENCY) Rizatul Khulaifa; F. Danardana MurwaniMurwani; Aniek Indrawati
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 1 No. 3 (2022): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1042.364 KB) | DOI: 10.56910/literacy.v1i3.270

Abstract

To realize the entrepreneurial mindset, entrepreneurship education is needed to produce reliable and qualified entrepreneurs, where the family is the closest person who can provide such education. This study aims to determine how the process of entrepreneurship education in the family, knowing the cultivation of entrepreneurial spirit in children in the family, as well as knowing the constraints and obstacles to the process of entrepreneurship education in the family at the oyster mushroom industry centers Sempu District, West Java. The type of research used to achieve this goal is a type of qualitative research with phenomenological methods. The results showed that the application of entrepreneurial values in some families has been carried out, as seen by some children who participated in helping their parents ' businesses. The conclusion of this research is the application of entrepreneurial values in some family's oyster mushroom centers in the district Sempu has been implemented, but although the application of entrepreneurial values in the family in this community has been implemented, the understanding of entrepreneurship education and entrepreneurial values have not been fully understood
THE EFFECT OF ENTREPRENEURSHIP EDUCATION ON ENTREPRENEURIAL INTENTIONS THROUGH INTERNAL LOCUS OF CONTROL AND INNOVATIVENESS: A Research on Vocational High School Students Majoring in Online Business and Marketing Expertise Program in Malang Raya Felinda Mustika Ramadhanti Putri Islamiah; Heny Kusdiyanti; Aniek Indrawati; Farij Ibadil Maula
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.65

Abstract

Entrepreneurial intentions are the conscious state of a person’s mind that precedes actions to start a business with a strong determination and ability to take risks by creating innovative products and services to have economic value. Therefore, entrepreneurial intentions can determine students who intend to become entrepreneurs. This research examined the effect of entrepreneurship education, internal locus of control, and innovativeness on entrepreneurial intentions. This research sample consisted of 150 students of grade XII majoring in Online Business and Marketing Expertise Programs of all Vocational High Schools in Malang Raya. The data is analyzed using descriptive statistical analysis, multiple linear regression analysis, and path analysis. This research indicated a direct effect between entrepreneurship education, internal locus of control, and innovativeness on entrepreneurial intentions. Moreover, the internal locus of control mediated entrepreneurship education on entrepreneurial intentions, while innovativeness mediated entrepreneurship education on entrepreneurial intentions