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All Journal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Gemilang: Jurnal Manajemen dan Akuntansi
Windi Shilvia Puspitasari
Unknown Affiliation
Humanities Economics, Econometrics & Finance

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DAMPAK PEMBERLAKUKAN PEMBATASAN KEGIATAN MASYARAKAT (PPKM) LEVEL 4 TERHADAP PEDAGANG KAKI LIMA DI SUKOHARJO Sarah Fadila Sarah; Anisa Dwi Anggraini; An’nissa Ita Yulianti; Denofata Swastikasari; Lulu Fitriana Laela; Windi Shilvia Puspitasari; Aris Prio Agus Santoso; Bangun Prajadi Cipto Utomo
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 11 No. 1 (2022): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v11i1.106

Abstract

Abstract During the Covid 19 pandemic in Indonesia, it has weakened various sectors of life in society, including the economic sector. Various policy efforts have been carried out by the government to deal with the covid 19 virus outbreak, one of which is the government implementing PPKM level 4. People in the lower middle class such as street vendors really feel the impact that occurred because of this policy most of the street vendors experienced a drastic decrease in turnover due to the PPKM period with strict rules so that community activities were very limited and made traders hampered in the trading process. The formulation of the problem used in this study is to determine the impact caused during the Enforcement of Community Activity Restrictions (PPKM) level 4 in Sukoharjo. One of the objectives of this study was to determine the impact of level 4 Community Activity Restrictions (PPKM) on street vendors, especially in the Sukoharjo area. The method used in this study uses a case study approach with data collection sourced from primary data. The data obtained were  analyzed qualitatively. Sources of data in this study are the results of questionnaires to the public and the results of interviews from Mr. Suraji as a basic necessities trader, Mrs. Wiji as a kebab seller, and Mr. Afthon as a Labmilk trader in Gentan. The results showed that PPKM level 4 had an impact including: (1) a very significant decrease in turnover; (2) consumers are starting to switch to online shopping instead of offline shopping: (3) unequal government assistance to merchants I.
Analisis Pengaruh Green Product Knowledge dan Green Trust Terhadap Green Purchase Intention Customer Produk Eiger Kota Surakarta Windi Shilvia Puspitasari; Umi Hanifah; Agus Suyatno
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2961

Abstract

This study aims to analyze the influence of green product knowledge and green trust on green purchase intention among Eiger product consumers in Surakarta City. The background of this study is the increasing volume of waste from the fashion industry which has a negative impact on the environment. This encourages companies, including Eiger, to start implementing sustainable business strategies to increase consumer interest in environmentally friendly products. One of these strategies is by strengthening education about green products (green product knowledge) and building consumer trust in the company's environmental commitment (green trust), which is believed to influence green product purchase intention. This study uses a quantitative approach with 100 respondents selected using a purposive sampling technique. The respondent criteria are Eiger consumers who live in Surakarta City and have purchased Eiger products. Data collection was carried out by distributing questionnaires, then analyzed using IBM SPSS Statistics software version 25. The data analysis procedure includes instrument validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, and hypothesis testing. The results of the study indicate that both green product knowledge and green trust have a positive and significant effect on green purchase intention. This indicates that the higher consumers' knowledge of environmentally friendly products and the greater their trust in a company's sustainability commitment, the greater their tendency to purchase green products. This finding provides strategic implications for companies like Eiger to continue improving consumer education and transparency regarding sustainability practices to strengthen customer loyalty and purchase intention for green products.
Co-Authors Agus Suyatno Anisa Dwi Anggraini An’nissa Ita Yulianti Aris Prio Agus Santoso Bangun Prajadi Cipto Utomo Denofata Swastikasari Lulu Fitriana Laela Sarah Fadila Sarah Umi Hanifah