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All Journal PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Business Perspective Journal Jurnal REKOMEN (Riset Ekonomi Manajemen)
Purnamasari, Melan Susanty
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Humanities Economics, Econometrics & Finance Education Social Sciences

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PENGEMBANGAN USAHA KERIPIK SEHAT DALAM RANGKA MENINGKATKAN NILAI JUAL PRODUK DAN PENDAPATAN DI KELOMPOK MITRA “MAKNDA” KOTA BANDAR LAMPUNG Purnamasari, Melan Susanty; Suhardi, Suhardi; Herawati, Maria; Herdiansah, Riko
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 5 No 2 (2021)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v5i2.377

Abstract

Sektor pengolahan hasil dapat meningkatkan nilai tambah hasil pertanian dan dapat meningkatkan taraf hidup atau pendapatan masyarakat. Salah satu hasil pertanian adalah sayur-sayuran. Sayur-sayuran ini tidak hanya sebatas untuk dibuat berbagai macam sayur, namun juga dapat dibuat keripik dengan tujuan untuk meningkatkan keawetan sayur dan memperoleh nilai jual yangtinggi. Untuk mengembangkan usaha dan meningkatkan nilai jual produk sehingga memperluas pemasaran hasil, maka diperlukan pelatihan untuk menjaga mutu dan cita rasa, pelatihan dalam menyusun pembukuan sederhana, pendampingan dalam membuat strategi pemasaran, dan menghasilkan design merk dagang dan kemasan
The Role of Digital Marketing Resilience in Mediating the Relationship Between Entrepreneurial Marketing and Business Performance in Service SMEs Syafi'ah; Purnamasari, Melan Susanty; Handayani, Juli; Nurwisda, Delaga; Werdiasih, Rustina Dewi; Dewi Puspasari
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2265

Abstract

This study aims to examine the role of Entrepreneurial Marketing in enhancing Business Performance through the mediation of Digital Marketing Resilience in small and medium-sized enterprises (SMEs) in the service sector in Indonesia. The research adopts a quantitative approach with a sample of 100 SMEs, selected using Slovin’s formula with a 10% margin of error. Data were collected through a survey using Google Forms, and the analysis was conducted using SmartPLS. The study investigates the relationships between the three key variables: Entrepreneurial Marketing, Digital Marketing Resilience, and Business Performance. The results show that Digital Marketing Resilience has a significant positive effect on Business Performance. However, Entrepreneurial Marketing does not have a direct effect on Business Performance, but it significantly influences business performance when mediated by Digital Marketing Resilience. This indicates that entrepreneurial marketing strategies, such as innovation, proactivity, and risk-taking, enhance business performance indirectly through building digital resilience. The findings highlight the importance of integrating entrepreneurial marketing with resilient digital marketing strategies to drive better business performance. This research provides valuable insights for SMEs aiming to optimize their marketing strategies and adapt to the challenges of the digital era.
Analisis Perilaku Pengepul kopi dalam Meningkatkan Nilai Jual Kopi pada Petani Kopi di Kecamatan Kebun Tebu Kabupaten Lampung Barat Yusuf, Soleh; Purnamasari, Melan Susanty; Rosidah, Rosidah; Suryani, Suryani
Business Perspective Journal Vol. 5 No. 1 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v5i1.2769

Abstract

This study aims to analyze the behavior of coffee collectors in increasing the selling value of coffee for farmers in Kebun Tebu District, West Lampung Regency. The main issue raised is the dependence of farmers on collectors, which leads to suboptimal selling prices of coffee. The research employed a descriptive qualitative approach with data collected through observation, in-depth interviews, and documentation. Informants in this study included coffee collectors, coffee farmers, and representatives of the farmers’ association. The results show that collectors have sufficient knowledge regarding coffee quality standards, market prices, and the impact of post-harvest processes on selling value. In practice, collectors play a crucial role as intermediaries between farmers and broader markets. Their strategies to increase coffee value include educating farmers, sorting, drying, and packaging coffee. However, several challenges remain, such as price fluctuations, lack of transparency in pricing, and the uneven understanding among farmers regarding coffee quality. This study recommends the development of a more transparent distribution system and ongoing training for farmers to improve coffee quality and competitiveness. Establishing a fairer relationship between collectors and farmers is essential to enhancing the welfare of coffee farmers. Keywords: collector behavior, selling value, coffee, farmers, kebun tebu district.
Co-Authors Dewi Puspasari Juli Handayani Maria Herawati Nurwisda, Delaga Riko Herdiansah Rosidah Rosidah Suryani Suryani Syafi'ah Werdiasih, Rustina Dewi Yusuf, Soleh