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All Journal Jurnal Manajemen Dan Kewirausahaan Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam
Sinarwati, Sinarwati
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN (STUDI KASUS INDOMARET KECAMATAN MOWEWE KABUPATEN KOLAKA TIMUR) Azhari, Muh Ashar; Sinarwati, Sinarwati; Madi, Riski Amalia
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Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.906 KB)

Abstract

The purpose of this research ; (1) To determine the quality of service and customer satisfaction (case study of Indomaret Mowewe District, East Kolaka Regency), (2) to determine the effect of brand image on customer satisfaction (case study of Indomaret, Mowewe District, East Kolaka Regency), (3) to determine the effect of quality service and brand image on customer satisfaction (a case study of Indomaret, Mowewe District, East Kolaka Regency). The population in this study is the general public of Indomaret customers in Mowewe District, East Kolaka Regency. The sample in this study amounted to 100 respondents using the Lemeshow method. The data collection method in this study used multiple linear regression analysis. The results showed that: (1) service quality and brand image had a significant effect on customer satisfaction. (2) service quality has a positive and significant effect on customer satisfaction. (3) service quality and brand image on customer satisfaction have a positive and significant effect.
PENGARUH IKLIM ORGANISASI, ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN ETOS KERJA TERHADAP KINERJA PEGAWAI (STUDI KASUS RSUD dr.H.L.M BAHARUDDIN, M.Kes Kab MUNA) Tarsan, La Ode; Hakim, Adnan; Tangalayuk, Agustinus; Natsir, La Ode Abdul; Sinarwati, Sinarwati
Jurnal Manajemen dan Kewirausahaan Vol 15, No 2 (2023):
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i2.43060

Abstract

This study aims to (1) knowing influence organizational climate on employee performance staff at dr. H.L.M Baharuddin M.Kes, kab. Muna. (2) knowing the effect of organizational citizenship behavior (ocb) on the performance of employee at dr. H.L.M Baharuddin M.Kes, kab. Muna. (3) knowing the effect of work ethic on employee performance at dr. H.L.M Baharuddin M.Kes, kab. Muna. The objects in this study were nurses at dr. H.L.M Baharuddin M.Kes, Kab. Muna. However, the sampling method was purposive sampling using the slovin formula to obtain a sample of 71 nurses. Data collection methods in this study using questionnaires and documentation. Research data were analyzed using multiple linear regression through SPSS 25 Software. The results showed that (1) partially organizational climate has a significant positive effect on employee performance at dr. H.L.M Baharuddin M.Kes. (2) partially organizational citizenship behavior significant positive effect on employee performance at dr. H.L.M Baharuddin M.Kes. (3) partially work ethic significant positive effect on employee performance at dr. H.L.M Baharuddin M.Kes.
Impact of Instagram eWOM on Brand Equity and Purchase Intention: A Case Study of Youtfit Customers Daswan, Muh Irham; Juharsah, Juharsah; Sinarwati, Sinarwati; Daswan, Lestari; Hartini, Hartini; Makkulau, Makkulau
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 1, No 1 (2024): Special Edition: International Conference on Islamic Economics (ICOIE)
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v9i1.9792

Abstract

The purpose of this study is to determine (1) the influence of Instagram electronic word of mouth (eWOM) on brand equity, (2) the influence of Instagram e-WOM on purchase intention, (3) the influence of brand equity on purchase intention, (4) the influence of brand equity as an intervening variable between eWOM and purchase intention. This study used a simple random sampling technique. The sample in the study was 130 respondents who were Instagram account owners who were friends with the @youtfit__ Instagram account. Data analysis techniques use SEM (Structural Equation Modeling) Analysis analysis. The results showed that Instagram eWOM affects brand equity, Instagram eWOM affects purchase intention, brand equity affects purchase intention, and brand equity acts as an intervening variable between Instagram eWOM and purchase intention on Youtfit.
Impact of Instagram eWOM on Brand Equity and Purchase Intention: A Case Study of Youtfit Customers Daswan, Muh Irham; Makkulau, Makkulau; Sinarwati, Sinarwati; Hartini; Juharsah; Wulandari, Putri; Daswan, Lestari
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol. 1 No. 1 (2024): Special Edition: International Conference on Islamic Economics (ICOIE)
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v9i1.9792

Abstract

The purpose of this study is to determine (1) the influence of Instagram electronic word of mouth (eWOM) on brand equity, (2) the influence of Instagram e-WOM on purchase intention, (3) the influence of brand equity on purchase intention, (4) the influence of brand equity as an intervening variable between eWOM and purchase intention. This study used a simple random sampling technique. The sample in the study was 130 respondents who were Instagram account owners who were friends with the @youtfit__ Instagram account. Data analysis techniques use SEM (Structural Equation Modeling) Analysis analysis. The results showed that Instagram eWOM affects brand equity, Instagram eWOM affects purchase intention, brand equity affects purchase intention, and brand equity acts as an intervening variable between Instagram eWOM and purchase intention on Youtfit.
Co-Authors Azhari, Muh Ashar Daswan, Lestari Daswan, Muh Irham Hakim, Adnan Hartini Hartini Juharsah Juharsah, Juharsah Madi, Riski Amalia Makkulau Makkulau Natsir, La Ode Abdul PUTRI WULANDARI Tangalayuk, Agustinus Tarsan, La Ode