Article Per Year (5 Year)
p-Index From 2020 - 2025
0.888
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Nengsih , Mimi Kurnia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Influence of Green Marketing, Product Quality and Brand Image on Buying Interest in Bottled Drinking Water Brand Le Minerale Randi, Randi; Nengsih , Mimi Kurnia
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1270

Abstract

The purpose of this study was to determine the effect of green marketing, product quality and brand image on consumer buying interest. This type of research is quantitative with a descriptive approach. The research population was all students of the Faculty of Health Sciences, Universitas Muhammadiyah Bengkulu. The number of research samples was 70 people. Data collection using a questionnaire. Data analysis techniques using multiple linear regression analysis. The results showed that partially green marketing has a positive and significant effect on purchase intention, product quality has a positive and significant effect on purchase intention and brand image has a positive and significant effect on purchase intention. Simultaneously there is an influence of green marketing, product quality and brand image on buying interest decisions.
The Effect Of Brand Import, Fashion Lifestyle Thriff Shop To Buying Interest (Case Study Of Universitas Muhammadiyah Bengkulu Students) Setiawan, Wanda; Nengsih , Mimi Kurnia
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1631

Abstract

on purchase intention (Case Study on Students of Muhammadiyah University of Bengkulu)". This research is a quantitative study, focusing on measuring data and statistical objects through calculations. The population in this study is students of Muhammadiyah University of Bengkulu. Sampling technique was done through purposive sampling, and data collection was conducted using a questionnaire, resulting in a sample size of 100 respondents for the sake of convenience, although initially 96 respondents were targeted. The results of this study indicate that: (1) There is a positive influence of the imported brand variable on purchase intention. Based on the partial test results, a t-value of 2.947 and a regression coefficient of 0.111 were obtained with a significance level of 0.000. (2) There is a positive influence of the fashion lifestyle thrift shop variable on purchase intention. Based on the partial test results, a t-value of 10.406 and a regression coefficient of 0.877 were obtained with a significance level of 0.000. (3) Imported brands and fashion lifestyle thrift shops have a positive influence on purchase intention. This is evidenced by the obtained F-value of 99.238 compared to the F-table value of 1.984, with a significance level of (0.001 < 0.05).
Mak Pika Small Business Coffee Powder Marketing Strategy in Sekalak Village, Seluma Utara District, Seluma Regency Wisarjan, Wisarjan; Afriani , Sulisti; Nengsih , Mimi Kurnia
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.334

Abstract

The purpose of the study was to find out how the marketing strategy was carried out by the small business coffee powder owner Mak Pika in Sekalak village, Seluma Utara sub-district, Seluma sub-district. The sample in this study was 52 people consisting of 12 employees for internal factors and 40 people for external factors, namely customers from Mak Pika coffee powder. The analytical method used is a SWOT analysis consisting of an Internal Strategy Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). Mak Pika's Small Business Strategy in Sekalak Village, North Seluma District, Seluma Regency supports an aggressive strategy, or SO strategy in the SWOT matrix. The result of the sum of the strengths possessed is 2.02 while the weakness is 1.31, then the internal factor quadrant is 2.02 + 1.31 = 3.33 which means that the ability of Mak Pika's Small Business in Sekalak Village, North Seluma District, Seluma Regency in utilizing strengths and minimize internal weaknesses. The opportunities for this strategy are 1.96 and the threats are 1.47. Then the external factor quadrant is 1.96 +1.47 = 3.43, meaning that the high ability of Mak Pika Small Business in Sekalak Village, North Seluma District, Seluma Regency in taking advantage of opportunities and overcoming threats faced by companies in marketing ground coffee business.
Marketing Strategy Of Bengkulu Latung Skin Craft At The Shop Bengkulu City Taste Hermanto, Dedi; Soleh , Ahmad; Nengsih , Mimi Kurnia
Journal of Indonesian Management Vol. 2 No. 1 (2022): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.449

Abstract

The purpose of the study was to determine the marketing strategy of lantung leather craft at the Taste Shop of Bengkulu City in order to obtain maximum sales results. The samples in this study were internal samples (21 people) + external samples (30 people) = 51 people, namely customers from the Sari Rasa Store, Bengkulu City. The analytical method used is a SWOT analysis consisting of an Internal Strategy Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). Based on the results of research on the marketing strategy of latung leather handicrafts, Based on the results of the discussion presented based on the results of previous studies, it can be concluded that the results of the SWOT analysis show that the internal strategic factor analysis summary (IFAS) / strengths and weaknesses of 3.16 and external strategic factor analysis summary (EFAS)/opportunities and threats of the Taste Shop business with a total of 3.41 from these results, it is better for the Taste Shop business to use the SO strategy, namely by utilizing all business strengths in order to seize and take advantage of existing opportunities optimally.
Co-Authors Afriani , Sulisti Ahmad Soleh Hermanto, Dedi Randi, Randi Setiawan, Wanda Wisarjan, Wisarjan