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All Journal Milestone: Journal of Strategic Management Jurnal Komunikasi Indonesia
Edwin, Joseph
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Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Third-Person Perception as a Mediator of the Influence of Social Networking Sites Use and Personal Relevance to Preventive Behavioural Intention Edwin, Joseph; Salamah, Ummi
Jurnal Komunikasi Indonesia Vol. 10, No. 2
Publisher : UI Scholars Hub

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Abstract

News coverage on Covid-19 is important as it provides people with important updates as well as crucial information for avoiding infection. Previous studies have shown undesirable messages such as Covid-19 news that circulates in social networking sites can trigger ‘third-person perception (TPP)’, which is a phenomenon in which audiences presume a message exerts more influence upon people other than themselves. It is crucial to examine whether audiences experience TPP during consumption of pandemic news – especially when there is a possible negative correlation between TPP and protective behavioural intentions. Previous studies showed empirical evidence when users used Covid-19 news in SNS (consume, contribute or create), such use could reduce TPP and was also correlated with preventive behavioural intentions. This suggests that three types of SNS usage and personal relevance have direct relationship with protective behavioural intentions, as well as indirect relationship with TPP, where it has a mediating role. To test these hypotheses, explanatory research of a positivistic paradigm and quantitative approach was administered. This research utilized quota sampling to collect data from 400 respondents through online questionnaire. Based on the structural analysis, there is no significant relationship between TPP and preventive behavioural intentions. Analyses also did not support the hypotheses that TPP mediated: 1.) SNS usage and preventive behavioural intensions; 2.) and personal relevance and preventive behavioural intensions. Personal relevance was found to be an important construct as it had a positive influence toward preventive behavioural intentions and a negative relationship with TPP. It is suggested that low level of interaction with Covid-19 news in Social Networking Sites is due to the respondents only incidentally consumed Covid-19 news. It is also suggested that non-existing relationship between third-person perception and preventive behavioural intention is due to the mandatory nature of health protocol in Indonesia.
Hubungan Xenosentrisme Konsumen, Pengaruh Sosial, dan Usia Terhadap Niat Membeli Sepeda Luar Negeri [The Relationships Between Consumer Xenocentrism, Social Influence, and Age Towards the Intention to Buy Foreign Bicycle] Pradipta, Henricus Ivan; Edwin, Joseph; Nugroho, Agung
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5980

Abstract

Covid-19 has caused cycling trend becoming widespread globally and nationally. This phenomenon occurs simultaneously with the increasing demand for bicycles, especially foreign bicycles in Jakarta. The preference for foreign bicycle brands may indicate the existence of consumer xenocentrism in Jakarta. The increase of cycling communities   creates a social environment that encourages foreign bicycle brand consumptions. Previous research suggests that younger consumer has greater knowledge of foreign brands rather than local brands. This study aims to determine the relationship between consumer xenocentrism, social influence (Ganbold and Gantulga, 2020), and age (Pratono and Arli, 2020) on the intention to buy foreign bicycle brands. This research implements quantitative explanatory methods and SmartPLS for hypothesis testing. Data were taken from 103 respondents who are active bicycle owners and are adults (17-63 years old) in Jakarta. Analysis shows that social influence and age do not have a significant effect on intention to buy foreign bicycle brands. Consumer xenocentrism of foreign admiration has a moderate relationship to the intention to buy foreign bicycle brands, while consumer xenocentrism of domestic rejection has no significant effect. Local bicycle manufacturers are advised to design products imitating their foreign counterparts, considering that consumers have a positive evaluation of them.Bahasa Indonesia Abstract: Covid-19 telah menyebabkan tren bersepeda meluas secara global dan nasional. Fenomena ini terjadi bersamaan dengan meningkatnya permintaan sepeda khususnya sepeda luar negeri di Jakarta. Preferensi merek sepeda asing dapat mengindikasikan adanya xenosentrisme konsumen di Jakarta. Meningkatnya komunitas bersepeda menciptakan lingkungan sosial yang mendorong konsumsi merek sepeda asing. Penelitian sebelumnya menunjukkan bahwa konsumen yang lebih muda memiliki pengetahuan yang lebih besar tentang merek asing daripada merek lokal. Penelitian ini bertujuan untuk mengetahui hubungan antara xenosentrisme konsumen, pengaruh sosial (Ganbold & Gantulga, 2020), dan usia (Pratono & Arli, 2020) terhadap niat membeli sepeda merk luar negeri. Penelitian ini mengimplementasikan metode kuantitatif explanatory dan SmartPLS untuk pengujian hipotesis. Data diambil dari 103 responden pemilik sepeda aktif dan dewasa (17–63 tahun) di Jakarta. Hasil analisis menunjukkan bahwa pengaruh sosial dan usia tidak berpengaruh signifikan terhadap niat beli sepeda merek luar negeri. Xenosentrisme konsumen terkait kekaguman asing memiliki hubungan sedang dengan niat membeli merek sepeda asing, sedangkan xenosentrisme konsumen terkait penolakan domestik tidak berpengaruh signifikan. Produsen sepeda lokal disarankan untuk merancang produk meniru produk luar negeri, mengingat penilaian positif konsumen terhadap mereka.
Co-Authors Nugroho, Agung Pradipta, Henricus Ivan Salamah, Ummi