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All Journal Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Komunikasi Profesional Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Nino Nopriandi Saleh
Universitas Krisnadwipayana
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PRODUK PERBANKAN PADA BANK RAKYAT INDONESIA (BRI) CABANG JAKARTA SUNTER Nino Nopriandi Saleh, SE., MM.
Jurnal Ekonomi dan Industri Vol 20, No 1 (2019): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v20i1.239

Abstract

This research aims to obtain both factual and conceptual information about the effect of product quality and service quality on customer satisfaction at the Jakarta Branch BRI (Bank Rakyat Indonesia) Sunter. This research used observation or survey technique by using a questionnaire to measure customer’s satisfaction. The sampling method used Probability Sampling with participation of 100 customers as the respondents. The results of this research are simultaneous, both product quality and service quality do have a positive, relatively strong and significant effect on customer satisfaction by 62%. The remaining 38% are influenced by other variables outside the model. Partially the product quality has a strong and positive effect on customer satisfaction by 57% while partially the service quality has a strong, positive, and significant effect on satisfaction by 59%
PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN PELANGGAN PENGGUNA SMARTPHONE MEREK XIAOMI DI FAKULTAS EKONOMI UNIVERSITAS KRISNADWIPAYANA Wirdianto Abdul Jabar; Imam Wibowo; Nino Nopriandi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 9, No 3 (2021): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v9i3.600

Abstract

This research aims to know influence of product quality and after sales service on customer satisfaction using Xiaomi smartphones. The population and sample of this study were students of the economics faculty of the Krisnadwipayana University class of 2017 with a total of 58 students. Research analysis method using simple regression analysis technique and simultaneous regression analysis. The hypothesis test using the F test and t test. The results of the study state that partially, product quality and after-sales service have a positive and significant effect on consumer satisfaction. Simultaneously, product quality and after-sales service have a positive and significant effect on consumer satisfaction.
EFEK DUKUNGAN SELEBRITI, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI PELANGGAN INSTAGRAM Yuaniko Paramitra; Nino Nopriandi Saleh
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10, No 2 (2022): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v10i2.717

Abstract

The purpose of this study was to analyze the mediating effect of brand image and brand trust between celebrity endorsements and purchase intention of Instagram users. Respondents in this study were women Instagram users who followed Maudy Ayunda's Instagram as a marketing influencer for the pond's brand, the analytical method used was path analysis. The results of the study stated that the influence of celebrity support on Instagram users' purchase intention through brand image and brand trust was smaller than the direct influence of celebrity support on Instagram users' purchase intention.
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT. WILMAR CAHAYA INDONESIA Nino Nopriandi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 11, No 1 (2023): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v11i1.921

Abstract

This study aims to analyze the effect of compensation and motivation simultaneously and partially on employee performance at PT. Wilmar Cahaya Indonesia. The method used is a quantitative method using regression analysis. This study involved 60 research respondents. The results of the study reveal that there is a partial or simultaneous influence of compensation and motivation on employee performance.
PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN E-COMMERCE BLIBLI DI KOTA BEKASI Dhina Nur Fitriana; Nino Nopriandi
Jurnal Ekonomi dan Industri Vol 24, No 1 (2023): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v24i1.946

Abstract

Purpose to analyze the effect of service quality and corporate image on customer satisfaction of Blibli E-Commerce in Bekasi City. The research method uses descriptive qualitative and quantitative analysis. The population in this study are customers of E-Commerce companies in Bekasi City, whose numbers are unknown. The sampling technique used purposive sampling with the criteria of being 17 years old and having used E-Commerce for 1 year. The analytical method used is partially and simultaneous linear regression. The results of the study show that in partially service quality and corporate image have a significant effect on E-Commerce customer Blibli satisfaction in Bekasi City. Taken simultaneous, service quality and corporate image have a positive and significant effect on E-Commerce Blibli customer satisfaction in Bekasi City.
Marketing model of sinarmas land through instagram platform Nino Nopriandi Saleh; Lovia Evanne; Jefri Pranata
Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1423.21 KB) | DOI: 10.25139/jkp.v7i2.6227

Abstract

Digital marketing has now become the main source of income and marketing operation between many sectors and industries. Their focus revolved around content producing, that includes the property industry. The property industry operates their digital marketing through some social media accounts using Instagram, their background is diverse including the goal and pricing. When the author analysed the Instagram posts, a bold narration about property as future investment are displayed clearly; thus, with Krippendorff’s content analysis, Author could find more and illustrate it into the marketing model. The marketing model helps the reader to illustrate the business cycle with simplistic.
Co-Authors Dhina Nur Fitriana Imam Wibowo Jefri Pranata Lovia Evanne Wirdianto Abdul Jabar Yuaniko Paramitra