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Memaknai Intensi Kewirausahaan: Studi pada Mahasiswi di Kota Makassar Yahya, Andi Fauziah; Pada, Andi Tenri; Syukri, Tasya Atika
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 3 (2021): JMBI UNSRAT Volume 8 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i3.36825

Globally, women entrepreneursâ€™ involvement has a very important role in supporting economic growth in many developing countries. This role has been seen in efforts to utilize women's productive time, strengthening discourse on gender equality in society and various interventions carried out to reduce poverty. Thus, analysis of women entrepreneurial tendencies is exceedingly useful for developing entrepreneurship policies and understanding countriesâ€™ potential to grow, compete and even collaborate. However, every effort to strengthen capacity in the midst of gender sensitivity in society is certainly not an easy task. The purpose of this study is to examine the entrepreneurial intention/tendency of female students in Makassar. The literature search showed that the opportunity to build entrepreneurial awareness among the younger generation can be started from universities in which the students become one of the bases. The research was conducted using a quantitative descriptive approach. The location of the research was carried out at a number of universities in Makassar. Purposive sampling technique was chosen as the method of determining respondents. The results showed that entrepreneurship education did not significantly affect the entrepreneurial intentions of female students, while personality and contextual factors showed a significant influence on female students' entrepreneurial intentions.Keywords: entrepreneurship intention; female student; makassar, genderSecara global, keterlibatan wirausaha perempuan memiliki peran yang sangat penting dalam mendukung pertumbuhan ekonomi di negara-negara berkembang. Peran tersebut nampak pada upaya mengembangkan waktu produktif perempuan, penguatan wacana kesetaraan gender di masyarakat dan berbagai intervensi yang dilakukan untuk mengurangi angka kemiskinan. Sehingga, analisis terkait kecenderungan wirausaha pada perempuan sangat bermanfaat untuk membangun kebijakan kewirausahaan dan memahami potensi suatu negara untuk tumbuh dan berkompetisi maupun berkolaborasi. Namun, setiap upaya penguatan kapasistas ditengah sensitivitas gender di tengah masyarakat tentu tidak mudah. Tujuan dari penelitian ini untuk meneliti intensi/kecenderungan wirausaha mahasiswa perempuan di Kota Makassar. Penelusuran literatur menunjukkan bahwa peluang untuk membangun kesadaran wirausaha di kalangan generasi muda dapat dimulai dari Perguruan Tinggi dimana mahasiswa merupakan salah satu basisnya. Penelitian dilakukan dengan metode pendekatan deskriptif kuantitatif. Lokasi penelitian dilakukan pada sejumlah perguruan tinggi di Kota Makassar. Teknik purposive sampling dipilih sebagai metode penetapan responden. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan tidak signifikan berpengaruh pada intensi kewirausahaan pada mahasiswi sedangkan faktor kepribadian dan faktor kontekstual memperlihatkan pengaruh yang signifikan terhadap intensi kewirausahaan mahasiswi.Â Â Kata Kunci : intensi kewirausahaan; mahasiswi; makassar; gender

Strategi komunikasi pemasaran digital subway indonesia melalui reels instagram @subway.indonesia Sucipto, Kiki Resky Ramdhani; Yahya, Andi Fauziah
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i1.4456

The food and beverage business is one of the fastest growing industries in recent years. In this industry a lot of creativity and innovative inventions. The food and beverage industry is expected to continue to be the main driver of manufacturing expansion and the national economy. To survive in business, it is necessary to have the right business strategy, one of which is carried out by Subway Indonesia, which has re-opened outlets in Indonesia. The purpose of this research is to find out how Subway Indonesia's digital marketing communication strategy is through Instagram @subway.indonesia reels. The method used is Krippendorff content analysis which is carried out through digital observations on the @subway.indonesia Instagram account from 15 October 2021 to 31 December 2021. The results of this study indicate that Subway Indonesia is more engaged in digital marketing communication strategies through Instagram @subway.indonesia reels which are dominated by advertising strategies.

Pelatihan Design Thinking and Innovation Sebagai Tools Berpikir Inovatif-Solutif kepada Karyawan Kalla Group Andi Tenri Pada; Anhar Januar Malik; Andi Fauziah Yahya; Rahmat Syarif; Andi Jamiati Paramita
MATAPPA: Jurnal Pengabdian Kepada Masyarakat Volume 4 Nomor 3 Tahun 2021
Publisher : STKIP Andi Matappa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31100/matappa.v4i1.1205

ABSTRAKTujuan pelaksanaan kegiatan pengabdian kepada masyarakat (PKM) dalam bentuk Pelatihan Design Thinking and Innovation kepada perwakilan karyawan Kalla Group ini adalah : 1. Meningkatkan kemampuan karyawan dalam mendefinisikan masalah spesifik dan menyiapkan solusinya; 2. Memfasilitasi peserta tentang konsep dan praktik design thinking (5 phase). Pelatihan berlangsung selama 2 hari dengan menggunakan metode ceramah, diskusi interaktif, brainstorming dan simulasi diikuti 12 peserta yang merupakan manajerial level menengah di Kalla Group. Hasil menunjukkan bahwa seluruh peserta sangat antusias mengikuti dari awal hingga akhir dan menunjukkan bahwa pelatihan tersebut sangat kontekstual untuk diterapkan di masing-masing unit kerja.ABSTRACTThe objectives of implementing community service activities in the form of design thinking and innovation training for representatives of Kalla Group employees are: 1. Improving the ability of employees to define specific problems and prepare solutions; 2. Facilitating participants about the concept and practice of design thinking (5 phases). The training conducted in lecturing methods, interactive discussions, brainstorming and simulations was attended by 12 participants who are middle-level managers in Kalla Group. The results showed that all participants were very enthusiastic about participating from the beginning to the end and showed that the training was very contextual to be applied in each work unit.

Transformasi Peran dan Kapasitas Perempuan Rumah Tangga dalam Pengelolaan Sampah Rumah Tangga di Kota Makassar Ratnawati Gatta; Nani Anggraini; Jumadil; Muh Asyâ€™ari; Marini Mallagennie; Dahlia D. Moelier; Hadijah; Andi Fauziah Yahya
Jurnal Penyuluhan Vol. 18 No. 02 (2022): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/18202237888

Makassar is one of the cities with the largest population in Indonesia so that the volume of waste that goes to the landfill is quite large. The most common type of waste is organic waste, which generally comes from households. Therefore, the target of this activity is women in the household as the controller of domestic affairs. The purpose of this activity is to know the transformation of the role of women in reducing and handling their household waste. The method used is qualitative descriptive method conducted through interview, observation and document study. The activities were carried out in the form of: (1) Household waste management socialization, (2) Training on reducing and handling household waste, (3) Practice of making composter and Biopore Infiltration Holes (LBR), (4) Assistance in the use of compost and processing of anorganic waste into useful items in the household. The results of the activity show that transformation of knowledge and the role of household women regarding household waste management, as well as increasing creativity and innovation of household women in processing waste so that it has economic value. What needs to be done next is to support the spirit of households in waste management through the establishment of community-based waste management partnership institutions and networks.

Decision Analysis, SAW, Pandemic Analisis Keputusan Perkuliahan Mahasiswa Pasca Pandemi : Analisis Keputusan Perkuliahan Mahasiswa Pasca Pandemi Hutami Endang; Anhar Januar Malik; Andi Fauziah Yahya
Jurnal INSYPRO (Information System and Processing) Vol 7 No 2 (2022)
Publisher : Prodi Sistem Informasi UIN Alauddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/insypro.v7i2.34258

During the pandemic, all activities require people to work from home and reduce interactions outside in home. This situation lasted a year. The filed of education, Indonesia does not carry out lectures offline or face to face. Many students feel bored in online lectures. It is not uncommon for students complain about the many assignments from the lecture. Pandemic period is recovering. Not many universities in Indonesia hold lecture offline. There are many consideration for students and even parents to support offline lecture. The sense of anxiety that exists in the minds of students to carry out offline lectures. Based on the results of the ranking 50 respondents who werw carried out randomly, was obtained from the highest vectoe value which became altenative choice of conclusions. The results show that A5 has the highest ranking vector to others. Totally 1.71 students don’t agree to do online lecture after pandemic.

Grit, Visi dan Tanggung Jawab Sosial Perempuan Pemilik Bisnis: Analisis Netnografi Konten Storytelling Pemasaran Mimilicious-Indonesia Fitriyani Fitriyani; Andi Tenri Pada; Andi Fauziah Yahya
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1426

Abstrak Selama Pandemi Covid 19, penelitian terkait pemasaran di sosial media menunjukkan tren yang semakin meningkat dan memperkuat posisi penting social media sebagai sumber informasi yang dapat diterima oleh costumer. Studi ini mengkaji content strategi pemasaran kue melalui metode storytelling di media social Facebook oleh Mimi Hilzah, perempuan-pemilik bisnis Toko Kue Mimilicious yang beroperasional di kota Makassar. Peneliti menganalisa melalui metode netnografi bagaimana beliau membangun engagement dengan pelanggannya. Netnografi adalah pendekatan kualitatif untuk pengumpulan data dalam komunitas virtual. Dalam penelitian ini, prosedurnya adalah multistep: observasi, pengumpulan data kualitatif berupa status facebook Mimi Hilzah dalam periode pandemi April 2020-April 2021, selanjutnya peneliti melakukan analisis dan presentasi hasil. Temuan utama menunjukkan bahwa karakter kewirausahaan yang dibutuhkan selama masa pandemi yaitu kegigihan, visi dan tanggung jawab sosial dari pemilik bisnis menjadi bagian yang banyak dieksplorasi oleh Mimi Hilzah. Temuan unik lainnya adalah perangkat alat komunikasi pemasaran yang terbuka yang digunakan untuk mengirimkan pesan, penyatuan profil pribadi dan bisnis, eksploitasi hubungan keluarga, dan testimoni konsumen sesuai dengan karakteristik dari pengguna facebook yang mengedepankan rasa kebersamaan, rasa memiliki, dan kepercayaan. Penelitian ini berkontribusi menambah literatur terkait pemasaran online dengan metode storytelling dan mendukung penelitian netnografi semakin diperluas tidak hanya untuk lingkup bisnis, pemasaran namun juga kewirausahaan di masa mendatang. Kata Kunci: Grit; Visi; Tanggung Jawab Sosial; Netnografi; Storytelling;Pemasaran. Abstract During the Covid 19 Pandemic, research related to marketing on social media has shown an increasing trend and strengthened the important position of social media as a source of information that could be received by customers. This study examines the contents of cookies marketing strategies through storytelling method on social media (Facebook) by Mimi Hilzah, owner of Mimilicious Cookie Shop which runs in Makassar. The researchers analyzed through the virtual ethnography (netnography) method about how she builds engagement with her customers. Netnography is a qualitative approach to collect data in virtual communities. In this study, multistep procedure was conducted: observation, qualitative data collection of Mimi Hilzah's Facebook Posts and Statuses from April 2020 to April 2021 (pandemic period), then the researchers analyzed and presented the results. The main finding shows that the entrepreneurial characters of the owner needed during the pandemic period, namely grit, vision and social responsibility, are the parts that are mostly exploited by Mimi Hilzah. Another unique finding is an open set of marketing communication tools used to send messages, combine personal and business profiles, exploit family relationships, and collect consumer testimonies according to the characteristics of Facebook users who prioritize a sense of togetherness, belonging, and trust. This research can contribute to adding to the literature related to online marketing using storytelling method and support netnographic research in the field of entrepreneurship in the future. Keywords: Grit; Vision; Social Responsibility; Netnography; Storytelling; Marketing.

Women’s Social Enterprise Organizational Performance Analysis: A Road to Sustainability Andi Fauziah Yahya; Fitriyani Fitriyani
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.221-231

With a high sense of empathy and sociality, women tend to engage in social entrepreneurship or participate in social activities to pursue not only profit but also social impact. In addition, social entrepreneurship has been believed to be able to address social problems and be the best way to build economic resilience and independence in societies. Through extensive research, social enterprises have proven to be providers of solutions to social problems. Therefore, ensuring the success and sustainability of social enterprises is a major challenge for female entrepreneurs. The aim of this study is to identify the current conditions of social entrepreneurship and the challenges they face to ensure their sustainability from a comprehensive management perspective. The research applies a qualitative research approach with several case study designs. Data obtained through observations and semistructured interviews with four CEOs and ten employees was processed and analyzed using McKinsey’s 7S model approach to determine the company’s current organizational performance. Performance analysis using McKinsey 7S Models at KWN Fatimah Az-Zahrah, Celebes Mushroom Farms, Café Tulus, and Café Mella House of Donuts has provided an illustration of their current condition and found that the three elements are not aligned with each other, mainly the elements strategy, system, and skills, and the two elements have gaps in the system and skills. These unbalanced elements and gaps will hinder these companies from achieving efficient performance and sustainability.

Strategi komunikasi pemasaran digital subway indonesia melalui reels instagram @subway.indonesia Kiki Resky Ramdhani Sucipto; Andi Fauziah Yahya
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1248.303 KB)

The food and beverage business is one of the fastest growing industries in recent years. In this industry a lot of creativity and innovative inventions. The food and beverage industry is expected to continue to be the main driver of manufacturing expansion and the national economy. To survive in business, it is necessary to have the right business strategy, one of which is carried out by Subway Indonesia, which has re-opened outlets in Indonesia. The purpose of this research is to find out how Subway Indonesia's digital marketing communication strategy is through Instagram @subway.indonesia reels. The method used is Krippendorff content analysis which is carried out through digital observations on the @subway.indonesia Instagram account from 15 October 2021 to 31 December 2021. The results of this study indicate that Subway Indonesia is more engaged in digital marketing communication strategies through Instagram @subway.indonesia reels which are dominated by advertising strategies.

IMPLEMENTASI STRATEGI PEMASARAN DIGITAL BERBASIS KONTEN PADA USAHA KELOMPOK PERIKANAN AN'NISA Andi Fauziah Yahya; Mardiatul Jannah; Andi Jamiati Paramita; Nabila Fauziah Aprilianti; Muh. Ihsan Ramadhan Ramadhan B
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19504

Di era industri 4.0 seperti saat ini, penerapan teknologi disegala lini kehidupan masyarakat tidak lagi bisa ternafikkan. Penggunaan teknologi juga menjadi salah satu kunci dalam keberhasilan usaha maupun bisnis. Hal inilah yang dialami oleh Kelompok An’nisa yang berlokasi di Kelurahan Pundata Baji, Kecamatan Labakkang, Kabupaten Pangkep. Kelompok ibu-ibu rumah tangga ini terbentuk didasari akan keinginan untuk menambah penghasilan rumah tangga dengan mengolah sumberdaya lokal ikan bandeng hasil tambak yang melimpah. Produk hasil olahan ikan bandeng berupa abon, ikan bandeng tanpa tulang, tumpi-tumpi dan bolu kambu menjadi produk andalan kelompok ini. Namun mereka terhambat pada aspek pemasaran yang hanya terbatas pada pemasaran lokal dari mulut ke mulut (Word of Mouth). Pelaksanaan hibah Pengabdian Masyarakat Pemula ini bertujuan untuk memperkenalkan teknologi maupun strategi yang memberikan solusi terhadap permasalahan yang mitra hadapi. Kegiatan ini dilakukan dari bulan Juli hingga September 2023 berupa pemberian bantuan alat, pelatihan pemasaran digital dan pembuatan konten promosi serta pendampingan mitra dalam pembuatan media sosial. Dari hasil PKM ini, mitra telah memahami pentingnya pemasaran digital, cara-cara pembuatan konten promosi dan mengelola akun media sosial untuk usaha mereka. Dari kegiatan pengabdian ini juga terjadi peningkatan kesadaran akan merek dan memperluas jangkauan pasar produk-produk yang dihasilkan Annisa.

Peningkatan Kinerja Karyawan Melalui Faktor-Faktor Penunjang Kepuasan Kerja Pada Pt. Enggal Jaya Boja Kabupaten Kendal Mukhlidin, Mukhlidin; Rahmawati, Widya; Yahya, Andi Fauziah
Jurnal Mirai Management Vol 9, No 3 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i3.7998

This study aims to analyze the effect of motivation and communication on employee performance with job satisfaction as a mediating variable at Enggal Jaya Boja Kendal Company. The research approach used is quantitative with survey method. Data were collected through questionnaires distributed to all company employees. The population of this study were all employees of Enggal Jaya Boja Kendal Company totaling 160 people and the sample used was 160 people. The results showed that motivation and communication have a significant positive effect on employee performance. Job satisfaction is also able to mediate the relationship between motivation and communication with employee performance. This indicates that increasing motivation and effective communication can improve job satisfaction, which in turn has an impact on creating employee performance. Keywords: Motivation, Communication, Job Satisfaction, Employee Performance

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