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Wulandari, Fernanda
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH KUALITAS PRODUK, KEMUDAHAN, DAN FAKTOR EMOSIONAL TERHADAP KEPUASAN PELANGGAN (STUDI KASUS DI KLINIK KOPI DUSUNSINDUHARJO KECAMATAN NGAGLIK KABUPATEN SLEMAN) Wulandari, Fernanda; Widowati, Indah; Budiarto, Budiarto
Jurnal Dinamika Sosial Ekonomi Vol 18, No 2 (2017): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v18i2.4922

Abstract

The purpose of this research is (1) to analyze customer satisfaction based on suitability between performance and importance of the product at Klinik Kopi and (2) to analyze the influence of quality product, efficiency, and emotional factor on customer satisfaction at Klinik Kopi. The research method of this research uses a descriptive method. The method of conducting research uses a case study method. The method for acquiring the respondent in this research is accidental sampling method with the amount of the respondents is 40. For data collection this research uses interviews, questionnaires and observations. The result of the research showed that (1) customers are satisfied based on suitability between performance and importance of the product at Klinik Kopi (2) quality product, efficiency, and emotional factor has an influence on customer satisfaction at Klinik Kopi. Keywords: Quality product, efficiency, emotional factor, customer satisfaction, Klinik Kopi.
Co-Authors Budiarto Budiarto Indah Widowati