Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Kompartemen: Kumpulan Orientasi Pasar Konsumen
Mas'adi, Mahnun
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect Of Price And Facilities On Customer Satisfaction At Vera Grocery Store, Cengkareng, West Jakarta Mas'adi, Mahnun; Nuryani, Nuryani
Kompartemen: Kumpulan Orientasi Pasar Konsumen Vol 2 No 2 (2024): Kompartemen: Kumpulan Orientasi Pasar Konsumen
Publisher : Management Science Doctoral Program, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/kompartemen.v2i2.713

Abstract

The purpose of this study was to determine the effect of price and facilities on customer satisfaction at Toko Sembako Vera, West Jakarta. The method used is quantitative. The sampling technique used the Rao Purba formula and obtained a sample of 96 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, determination coefficient and hypothesis test. The results of this study are Price has a significant effect on customer satisfaction with a determination coefficient value of 20.0% and the hypothesis test obtained t count> t table or (-4.844> 1.986). Facilities have a significant effect on customer satisfaction with a determination coefficient value of 42.7% and the hypothesis test obtained t count> t table or (8.378> 1.986). Price and facilities simultaneously have a significant effect on customer satisfaction with the regression equation Y = 24.650 + -0.134X1 + 0.495X2. The coefficient of determination value is 53.5% while the remaining 46.5% is influenced by other factors and the hypothesis test obtained a calculated F value > F table or (53.581 > 2.700).
Co-Authors Nuryani Nuryani