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All Journal International Journal of Community Service Learning Jurnal Pengabdian Kepada Masyarakat Jurnal Media Administrasi Jurnal Ilmiah Ekonomi dan Manajemen PENG: Jurnal Ekonomi dan Manajemen Global Leadership Organizational Research in Management Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora
Ayu Sulasari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN MANAJEMEN PEMASARAN INDUSTRI RUMAH TANGGA RAKET TENIS MEJA Tri Yulistyawati Evelina; Shinta Maharani Trievena; Ahmad Fauzi; Ayu Sulasari
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 6 No 1 (2019): JURNAL PENGABDIAN KEPADA MASYARAKAT 2019
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.872 KB)

Abstract

The purpose of this service activity is to provide knowledge and skills for household members in managing Marketing Management. PKM methods adopted to overcome problems, namely: Pre Training, Design Training and Implementation of training The results of this service are expected to be an increase in knowledge and skills of Marketing Management and Online-Based Marketing Management and Marketing Management assistance for household members of the Malang City Table Tennis Racket Household Industry.
Bimbingan Berwirausaha bagi Anggota Koperasi PERMATA NGIJO di Era Digital Moechammad Sarosa; Waluyo; Dodit Suprianto; Putri Elfa Masudia; Ayu Sulasari; Septriandi Wirayoga; Azis, Yunia Mulyani
International Journal of Community Service Learning Vol. 8 No. 3 (2024): Agustus
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v8i3.84573

Abstract

Koperasi Simpan Pinjam (KSP) "Permata Ngijo" memiliki lebih dari 30 anggota dengan perputaran dana lebih dari 100 juta rupiah dalam satu tahun. Permasalahan yang dihadapi koperasi ini adalah terbatasnya dana yang dimiliki dan sulitnya mendapatkan dana tambahan sebagai modal koperasi. Beberapa anggota koperasi yang memiliki usaha sambilan berupa produk olahan mengharapkan ada dana untuk mengembangkan usahanya. Selain kekurangan dana, mereka rata-rata juga mengalami kesulitan dalam pemasaran produk. Sementara itu, di era digital pemasaran produk-produk sangatlah dimudahkan, namun yang menjadi permasalahan banyak anggota Koperasi Permata Ngijo yang belum dapat memanfaatkan teknologi digital untuk membantu memasarkan produk-produk yang dihasilkan. Memperhatikan hal tersebut, maka kegiatan pengabdian ini mengambil topik bimbingan berwirausaha di era digital. Berdasarkan hasil kuesioner yang diajukan, mayoritas anggota koperasi menyampaikan bahwa kegiatan ini memberikan solusi atas masalah yang dihadapi dan dapat meningkatkan kemandirian atau penambahan pengetahuan dan keterampilan, mereka sangat puas atas kegiatan ini dan berharap lebih sering dilakukan.
Pengaruh Kualitas Produk dan Brand Image terhadap Kepuasan Konsumen Sepatu Basket Nike di Kota Malang Endyarta Abdul Aziiz Al Fatah; Rizky Kurniawan Murtiyanto; Ayu Sulasari
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2094

Abstract

Globalization and increasing competition cause companies to compete with each other to get the attention of consumers, so that companies are required to be innovative and creative in responding to various changes in the dynamic environment. The main objectives of this study are to determine and analyze the significant influence between Product Quality and Brand Image on Customer Satisfaction on Nike Basketball Shoes. This research was a quantitive research using IBM SPSS Statistics 25 for analytics. The sampling technique used was using accidental sampling techniques. Online questionnaires were distributed to 100 respondents in a population of Malang City who were a student, self employed and coach as main job. The results of this study indicate that the higher the Product Quality and Brand Image, the higher the Customer Satisfaction. Each variable partially affects Customer Satisfaction and shows that Product Quality and Brand Image variables affects Customer Satisfaction. It also shows that Product Quality  and Brand Image simultaneously have a positive effect on Customer Satisfaction. Based on the results of the study, it can be concluded that the Product Quality and Brand Image variables have effects on Customer Satisfaction.
PENGARUH BRAND AWARENESS DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN MI GELAS MAHASISWA POLITEKNIK NEGERI MALANG (Studi Kasus Mahasiswa D4 Manajemen Pemasaran) Richardus Dimas Whendya Christyawan; Ayu Sulasari
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 10 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i10.2583

Abstract

Mie Gelas adalah salah satu masakan instan terpopuler saat ini. Mie Gelas memiliki nama merek yang dapat dikenali. Setiap merek memiliki kualitas dan kualitas yang berbeda-beda yang pada akhirnya menumbuhkan pengenalan merek di kalangan konsumen, sehingga menumbuhkan loyalitas dan kepuasan pelanggan yang lebih besar. Selain itu, konsumen didorong untuk mengembangkan hubungan intim dengan bisnis melalui kualitas produk. Tujuan penelitian untuk mengetahui hubungan kualitas produk & pengenalan merek terhadap perilaku pembelian konsumen. Dengan metodologi penelitian kuantitatif dan mengadopsi pendekatan penelitian eksplanatori, proses pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 90 responden dengan menggunakan pendekatan purposive sampling. Variabel yang digunakan meliputi Kesadaran Merek (X1), Kualitas Produk (X2), dan Keputusan Pembelian (Y). Teknik analisis yang digunakan meliputi analisis regresi linier berg dan uji hipotesis. Persamaan regresi menghasilkan kesimpulan Y = 7259 + 0,285X1 + 0,374X2 + e, dan koefisien determinasi sebesar 0,360 atau 36%. Kesadaran merek dan kualitas produk memberikan pengaruh sebesar 36%, sedangkan sisanya sebesar 64% disebabkan oleh faktor lain. Berdasarkan penelitian yang telah dilakukan dapat disimpulkan bahwa variabel pengenalan merek dan kualitas produk mempunyai pengaruh yang baik dan signifikan baik secara parsial maupun bersamaan terhadap pilihan pembelian Mie Gelas di Kota Malang. Untuk meningkatkan keputusan pembelian pelanggan, Mi Gelas diperkirakan akan semakin meningkatkan pengenalan merek produk dan meningkatkan kualitas produk.
Analisis SWOT untuk Pengembangan Potensi dan Peluang Pasar pada Gama Private Center Nadya Lutfiana Putri; Ayu Sulasari; Rizky Kurniawan Murtiyanto
Jurnal Media Administrasi Vol 9 No 2 (2024): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v9i2.1998

Abstract

SWOT analysis is one of the well-known tools for situation analysis of the company's internal and external environment. SWOT analysis is often used as a reference for strategic planning by maximising strengths and taking opportunities by minimising weaknesses and avoiding threats. This research was a descriptive qualitative research using SWOT analysis as an evaluation. This study used data collection techniques of observation, interviews, and questionnaires. The sampling technique used was purposive sampling techniques. The number of respondents was 9 respondents who were owners, employees, teachers, and students of Gama Private Center. The results of the SWOT analysis found 5 points in each factor. It is known that the internal value is positive 2.42 and the external factor is positive 1,90. The position of the Gama Private Centre is in quadrant I.  
Pengaruh Kualitas Layanan dan Kesadaran Merek Terhadap Minat Beli Layanan Youtube Premium pada Mahasiswa di Kota Malang Muhammad Ainul Yaqin; Ayu Sulasari; Musthofa Hadi
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/y7asbk88

Abstract

Technological advancement has become a vital instrument in facilitating human needs, particularly in accessing entertainment and information. Among the most widely used platforms is YouTube, including its paid service, YouTube Premium, which offers an ad-free experience along with various exclusive features. The growth of a company is closely linked to consumers’ purchase intention toward its products or services. Several factors can influence purchase intention, notably service quality and brand awareness, which play essential roles in sustaining and enhancing consumer interest. This study aims to examine the effect of service quality and brand awareness on the purchase intention of YouTube Premium among university students in Malang City. Employing a quantitative approach with an explanatory research design, this study involved 120 respondents selected through purposive sampling. Data were collected using questionnaires distributed via Google Forms. The analytical techniques used include descriptive analysis, validity and reliability tests, classical assumption testing, and hypothesis testing. The findings reveal that both service quality and brand awareness significantly influence purchase intention, both partially and simultaneously.
Pengaruh Kualitas Pelayanan dan Digital Payment Terhadap Kepuasan Konsumen di Metro Swalayan Kota Malang Nimas Rahayu Sri Wilujeng; Ayu Sulasari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g6jh3344

Abstract

The rapid growth of the retail industry in Indonesia motivates businesses to innovate, especially in improving service quality and using digital payments. Metro Swalayan Malang City has adopted these two things to increase the customer satisfaction. This study aims to examine the effect of service quality and digital payments on customer satisfaction, both partially and simultaneously. This research used a quantitative approach with an explanatory method. The data were primary and secondary data were used, collected through observation and interviews. The data respondents were collected through online and offline questionnaires using purposive sampling technique from 100 respondents. The data analysis was carried out using IBM SPSS 23 with descriptive methods, classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis testing. The results showed that service quality and digital payments had a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination of 46.5% indicated that these two variables were able to explain most of the variation in customer satisfaction.  In conclusion, improving service quality and ease of digital payment effectively increases customer satisfaction at Metro Supermarket Malang City.
Pengaruh Kualitas Pelayanan dan Keberagaman Produk Terhadap Loyalitas Pelanggan di Toko Emas Berkah Arifin 2 Kota Blitar Mella Sukma Setiawan; Ayu Sulasari; Joko Samboro
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ms4nf089

Abstract

The dynamic development of the global economy has contributed to business growth in developing countries, including Indonesia, particulary in the fashion sector. Gold jewelry is one of the most in-demand fashion items, especially among women. Toko Emas Berkah Arifin 2 in Blitar city is known for its quality service and diverse product offerings. This study aims to examine the effect of service quality and product diversity on customer loyalty at Toko Berkah Arifin 2 in Blitar city. This research was quantitative, involving three variables service quality, product diversity, and customer loyalty. The study used observation and questionnaires for data collection, and through purposive sampling, obtained 97 respondents who were customers of Toko Emas Berkah Arifin 2 in Blitar City. Data analysis was conducted with multiple linear regression, using SPSS 26 for Windows. The hypothesis testing results showed that both partially and simultaneously, service quality and product diversity had a positive and significant impact on customer loyalty. Service quality contributed more strongly than product diversity, indicating that customers were more loyal to stores offering consistent, responsive, and expectation-aligned service.Based on the results of this study, it can be concluded that enhancing service quality and product diversity is essential for building customer loyalty at Toko Emas Berkah Arifin 2 Blitar City. Providing excellent service and offering a wide range of products contribute to customer comfort and satisfaction, thereby strengthening loyalty in competitive market.
Co-Authors Ahmad Fauzi Ainul Yaqin Dodit Suprianto Endyarta Abdul Aziiz Al Fatah Joko Samboro Mella Sukma Setiawan Moechammad Sarosa Musthofa Hadi Nadya Lutfiana Putri Nimas Rahayu Sri Wilujeng Putri Elfa Masudia Richardus Dimas Whendya Christyawan Rizky Kurniawan Murtiyanto Septriandi Wirayoga Shinta Maharani Trievena Tri Yulistyawati Evelina Waluyo Yunia Mulyani Azis